At a Glance
- Tasks: Manage paid search campaigns for Petplan and optimise performance to drive business growth.
- Company: Join WPP Media, a leader in AI-driven media solutions and creative transformation.
- Benefits: Enjoy competitive pay, health benefits, flexible work, and opportunities for personal growth.
- Other info: Collaborative team culture with a focus on innovation and employee development.
- Why this job: Make a real impact in the pet insurance sector while developing your digital marketing skills.
- Qualifications: Experience in PPC, Google Ads, and strong analytical skills required.
The predicted salary is between 63000 - 77000 £ per year.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
We are a team of approximately 17 people, split across onshore and offshore, working on a broad mix of clients including Petplan, LV, Allianz Engineering, The Observer, First Group (Avanti West Coast, GWR and SWR), KFC, Liquid IV, M&S, Mazda, TNZ, Unilever and YBS.
We are now looking for a new Paid Search Account Manager to come and join the growing Paid Search team based in London, working on the Petplan account.
As a Paid Search Account Manager, you will be responsible for owning the day to day execution of all elements of paid search activity on Petplan, employing strong platform knowledge and supplier relationships to deliver flawless testing, media plans, optimisation and analysis. Petplan is the UK's leading pet insurer, and search is a critical channel for reaching pet owners at the moment they are looking for cover, so your work has a direct line to business performance.
While the focus is Petplan only, you will also lend support to the wider Allianz account when required, acting as a key point of contact across those teams.
Campaign Management
- Effectively manage your and your team's designated search accounts, ensuring ongoing and timely optimisation is delivered.
- Take responsibility for wider client or team deliverables (such as performance commentary or weekly reporting) and guide more junior team members in how this can be effectively achieved.
Client and Partner Management
- Develop strong relationships with your client and key suppliers, leading team communications with these stakeholders.
- Foster a good working relationship across all client teams to facilitate flawless execution of plans, building rapport to become a trusted advisor.
- Have strong knowledge of the pet insurance and wider financial services sector, shared to build strategies and plans.
- Identify strategic issues and raise questions to help stakeholders explore and understand their wider business challenges.
People Management
- Delegate and manage workloads across the junior members of the team, including offshore colleagues where required, while supporting and educating planning teams on the benefits and purpose of paid search.
- Assist with the recruitment process for the immediate and wider team when required.
- Contribute to the development of strategic revenue and services opportunities.
Paid Search expertise with current dated certifications, and excellent knowledge of bid management, core PPC technology platforms, data analysis, and understanding of the strategic and tactical application of paid search and digital marketing in general.
Hands on experience across Google Ads and Microsoft Ads, with strong working knowledge of SA360 for bid management and reporting, and Looker Studio (formerly Data Studio) for building clear, actionable dashboards.
Confident planning and running newer campaign types such as Demand Gen and YouTube, and comfortable applying them to drive both performance and reach.
An understanding of holistic search, working closely with organic and SEO teams to align activity and deliver the best combined outcomes on the SERP.
Lead and promote continuous innovation, and test and learn opportunities for the team and clients.
Create a positive climate to drive team performance while motivating others to strive for continuous improvement.
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.
We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
PPC Account Manager Hybrid in London employer: WPP Media
WPP Media is an exceptional employer that fosters a dynamic and collaborative work culture in the heart of Greater London. With a strong emphasis on employee growth, we offer competitive benefits and a hybrid work model that encourages creativity and flexibility, making it an ideal environment for professionals looking to make a meaningful impact in the media landscape.
