At a Glance
- Tasks: Lead paid social strategies and drive client growth through innovative solutions.
- Company: Join WPP Media, a leader in AI-driven media and creative personalisation.
- Benefits: Enjoy competitive pay, extensive benefits, and a supportive work culture.
- Other info: Hybrid work environment with opportunities for professional growth and development.
- Why this job: Shape the future of marketing while working with top brands and talented teams.
- Qualifications: Experience in paid social media and strong leadership skills required.
The predicted salary is between 60000 - 80000 £ per year.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands.
With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia. com .
About WPP Media
WPP is the trusted growth partner for the world’s leading brands.
With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Role Overview
The Paid Social Business Director is a senior leadership role within WPP Media, responsible for driving the strategic direction, commercial success, operational excellence, and growth of a portfolio of client accounts.
As a recognised leader within the agency, the Business Director serves as a trusted advisor to senior client stakeholders, influences agency-wide social strategy, and plays a key role in shaping the future of the Paid Social practice.
You will provide leadership across multiple accounts and teams, ensuring best-in-class planning, activation, performance, and innovation.
The role requires strong commercial acumen, exceptional client leadership skills, and the ability to inspire and develop high-performing teams whilst contributing to WPP Media's broader growth ambitions.
Key Responsibilities
- Client & Business Leadership
- Build and maintain senior-level relationships with client stakeholders, acting as a trusted strategic partner and advisor.
- Lead annual planning, strategic reviews, and growth discussions across client portfolios.
- Identify opportunities to drive client growth, improve performance outcomes, and expand agency services.
- Provide senior oversight across accounts, ensuring strategic recommendations align with client business objectives.
- Own client retention, satisfaction, and long-term account health.
- Paid Social Leadership & Innovation
- Drive best-in-class paid social strategy across a portfolio of clients and sectors.
- Ensure teams remain at the forefront of platform developments, industry trends, audience strategies, measurement solutions, and emerging technologies.
- Champion innovation, testing frameworks, and new opportunities that deliver competitive advantage for clients.
- Collaborate with cross-channel and specialist teams to deliver integrated marketing solutions.
- Act as a subject matter expert and thought leader both internally and externally.
- Commercial & Financial Management
- Own the commercial performance of assigned accounts, ensuring delivery against revenue, profitability, and growth targets.
- Oversee forecasting, resource planning, and client financial management across account portfolios.
- Lead contract renewals, scope of work negotiations, and commercial discussions with senior client stakeholders.
- Support agency growth through new business pitches, credentials presentations, and organic growth initiatives.
- Ensure efficient deployment of team resources while maintaining high-quality client delivery.
- People Leadership & Capability Development
- Lead, coach, and develop a team of Account Directors and wider Paid Social specialists.
- Create an environment that promotes collaboration, learning, innovation, and high performance.
- Support succession planning, talent development, and career progression across the Paid Social team.
- Establish clear standards for leadership, account management, client servicing, and activation excellence.
- Champion diversity, inclusion, wellbeing, and employee engagement across the practice.
- Operational Excellence & Governance
- Ensure consistent adoption of WPP Media operational frameworks, governance standards, and platform best practices.
- Act as the senior escalation point for significant client, commercial, or operational challenges.
- Drive continuous improvement across processes, tools, workflows, and quality assurance standards.
- Partner with activation, data, analytics, technology, and planning teams to ensure seamless delivery.
- Ensure teams operate efficiently, compliantly, and to the highest standard of client service.
Skills & Experience
- Extensive experience in paid social media, with a proven track record of leading large-scale client relationships and teams.
- Significant agency experience managing complex accounts and multiple stakeholders.
- Deep knowledge of social media platforms, measurement frameworks, audience strategies, and digital marketing trends.
- Strong commercial acumen with experience managing revenue, profitability, forecasting, and contract negotiations.
- Proven ability to influence senior stakeholders and deliver strategic business outcomes.
- Experience leading, developing, and inspiring high-performing teams.
- Excellent communication, presentation, and storytelling skills.
- Strong organisational and operational management capabilities.
- Leadership Expectations
The Business Director is expected to
- Set the strategic direction for client portfolios and team development.
- Act as an ambassador for WPP Media both internally and externally.
- Foster a culture of innovation, collaboration, and accountability.
- Drive business growth whilst maintaining exceptional standards of client service.
- Champion the continued evolution of the Paid Social discipline and contribute to the wider success of WPP Media.
- Life at WPP Media & Benefits
Be Extraordinary, investing in our employees to inspire transformational creativity.
We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual.
This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress.
This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.
That's why we’ve adopted a hybrid approach, with teams in the office around four days a week.
If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note that while our philosophy is the same across WPP, benefits may vary by office/country.
Please note this is a UK based role and requires individuals to have the right to work in this location
Please read our Privacy Notice ( https://www. wppmedia. com/pages/privacy-policy) for more information on how we process the information you provide.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
- #LI-Promoted
- Please read our
Privacy Notice for more information on how we process the information you provide.
Paid Social Performance Lead in London employer: WPP Media
WPP Media is an exceptional employer that fosters a dynamic and collaborative work culture in the heart of Greater London. With a strong emphasis on employee growth, we offer competitive benefits and a hybrid work model that encourages creativity and flexibility, making it an ideal environment for professionals looking to make a meaningful impact in the media landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Performance Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for WPP Media and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like WPP Media are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with WPP Media on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at WPP Media. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Social Performance Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit WPP Media. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of WPP Media:Show us that you’ve done your homework! In your application, briefly mention what you admire about WPP Media’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at WPP Media
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at WPP Media will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At WPP Media, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
