Paid Search Senior Account Executive - MSGCS in London

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As "Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

Role Summary and Impact

The role exists to support a growing Paid Search specialist team where we are looking for an experienced Paid Search Senior Account Executive who will play an instrumental role in further developing our offering by supporting the ongoing client engagement, managing key campaign activity for the client and support the Account Director and Manager to implement the strategic vision of the account and team.

The candidate will report to the Paid Search Account Director though will work consistently with the Account Manager. Working within the Paid Search team, they will be integral to achieving client goals, and the development and optimisation of Paid Search activity as part of integrated multi-channel campaigns. The ideal candidate will have proven experience of successfully planning, executing and optimising Paid Search campaigns. They will need to demonstrate knowledge of native platform suppliers and 3rd party providers, as well as developing an understanding of their available products and services.

• Experience setting up and optimising campaigns within Google, Bing via SA360/Skai/etc.
• Experience using custom audiences and automation to enhance Paid Search strategy and performance
• Analytically minded with an aptitude for handling large data sets in order to identify trends and actionable insights
• Strong understanding of Paid Search best practices around buying strategies, formats, and audiences
• Understanding of measurement capabilities via the native platforms and 3rd party tools
• Intermediate experience using Excel and PowerPoint (Charts and graphs, pivot tables)
• Proactive approach to expanding knowledge and capabilities
• Able to communicate effectively and work as part of a wider, cross-channel team
• Programming or coding knowledge is not mandatory, but is advantageous

Responsibilities

• Delivering client performance
• Work with digital platforms like Google SA360, Google Ads, Bing Ads to run best practice compliant Paid Search campaigns.
• Competently create media plans designed to achieve specified KPIs
• Understand how digital media can be measured and tracked using third party technology, such as Double-click Campaign Manager and Google Analytics.
• Navigate and implement advanced features within native and 3rd party digital management platforms (I.e. automation, bid rules, audience expansions/creation, etc.)
• Identify and implement testing approaches to improve campaign performance against KPIs
• Carry out regular account optimization in order to improve performance against KPIs
• Complete client reporting and analyze campaign results extracting insight in order to provide recommendations for future activity
• Contribute to regular client meetings; preparing and presenting performance snapshots and account action updates
• Effectively manage your workload, and submit deliverables to your Account Director/Manager within deadlines
• Inspiring our people
• Effectively communicate with your Director/Manager and client contacts regarding deadlines, delivery of work and proactive initiatives
• Train Grads and Executives on how to effectively and efficiently build Paid Search campaigns and applying best practices for managing Paid Search activity
• Driving our process
• Complete the Mindshare finance process
• Carry out regular campaign and budget management checks
• Support team by looking to enhance processes where needed

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location.