At a Glance
- Tasks: Manage and optimise PlayStation's Paid Search campaigns across multiple EMEA markets.
- Company: Join WPP Media, a leading creative transformation company.
- Benefits: Enjoy competitive pay, health benefits, and significant paid time off.
- Why this job: Make an impact in digital marketing while working with top brands like PlayStation.
- Qualifications: Experience in digital marketing, especially Google Ads, and strong analytical skills.
- Other info: Collaborative culture with opportunities for growth and learning.
The predicted salary is between 36000 - 60000 ÂŁ per year.
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.
WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.
About EssenceMediacom: A Leading WPP Media Brand. EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world's best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers.
Role Summary and Impact: As a Senior Account Executive, you will play a critical role in the day-to-day delivery and activation, optimisation and growth of PlayStation's Paid Search campaigns across multiple EMEA markets. You will work closely with the Account Directors to translate strategy into firstâclass execution, whilst acting as a trusted point of contact for PlayStation's clients on Paid Search performance and insights.
Key Responsibilities:
- Own the dayâtoâday management and optimisation of PlayStation's Paid Search campaigns across Google Ads / Search Ads 360.
- Build, launch and evolve bestâinâclass campaign structure, aligned to PlayStation's objectives and KPIs.
- Execute ongoing optimisations across keywords, bidding strategy, ad copies, assets and audiences.
- Monitor performance closely, identifying opportunities, risks, seasonal trends and escalating where appropriate.
- Ensure accurate reporting, rigorous QA checks and adherence to internal platform best practices across all Paid Search activity.
- Act as a reliable and confident point of contact for Paid Searchârelated questions from clients.
- Support client communications, including performance updates, insights, and optimisation recommendations.
- Translate data into clear, actionable insights for clients.
- Support and participate in quarterly reviews with clients, contributing to performance insights, test learnings, and recommendations.
- Work collaboratively with Account Directors to deliver highâquality Paid Search activity.
- Collaborate with crossâregional teams to support consistent Paid Search delivery through knowledge sharing and best practice guidance.
- Contribute positively to team culture by being a reliable, proactive and supportive team player.
- Share learnings, insights and testing results with the wider Search Department, to promote best practice and crossâteam learnings.
- Ensure strong adherence to Paid Search best practices and internal processes.
- Support accurate budget pacing, finance processes and operational governance where required.
- Maintain high standards of accuracy, organisation, and attention to detail across all deliverables.
Skills and Experience:
- Solid experience within a similar role (agency experience preferred).
- Strong handsâon knowledge of Google Ads and SA360.
- Comfortable managing budgets, optimisation, and performance across multiple campaigns, formats (including Search, Performance Max) and markets.
- Confident in analysing and manipulating data, turning it into clear recommendations and insights.
- Excellent organisation and communication skills.
- Naturally curious, proactive, and eager to learn.
- Strong organisational skills and attention to detail.
- Passionate about digital marketing, performance, and continuous improvement.
Life at WPP Media & Benefits: Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent inâoffice events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note this is a UK based role and requires individuals to have the right to work in this location.
Paid Search Senior Account Executive in London employer: WPP Media
Contact Detail:
WPP Media Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Paid Search Senior Account Executive in London
â¨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at WPP or EssenceMediacom. A friendly chat can open doors and give you insights that a job description just can't.
â¨Tip Number 2
Prepare for interviews by diving deep into PlayStation's Paid Search campaigns. Know their recent successes and challenges, and come armed with ideas on how you can contribute to their growth.
â¨Tip Number 3
Showcase your analytical skills! Be ready to discuss how you've turned data into actionable insights in past roles. This is key for a Senior Account Executive position, so make it shine!
â¨Tip Number 4
Don't forget to apply through our website! Itâs the best way to ensure your application gets the attention it deserves. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Paid Search Senior Account Executive in London
Some tips for your application đŤĄ
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Account Executive role. Highlight your experience with Google Ads and any relevant campaigns you've managed, showing us how you can bring value to PlayStation's Paid Search efforts.
Showcase Your Data Skills: Since this role is all about analytics and insights, donât shy away from sharing specific examples of how you've turned data into actionable insights in your previous roles. We want to see your analytical prowess shine through!
Be Clear and Concise: When writing your application, keep it straightforward and to the point. Use bullet points where possible to make it easy for us to see your key achievements and skills at a glance. We appreciate clarity!
Apply Through Our Website: We encourage you to submit your application directly through our website. Itâs the best way for us to receive your details and ensures youâre considered for the role. Plus, it shows us you're keen on joining our team!
How to prepare for a job interview at WPP Media
â¨Know Your Stuff
Make sure you brush up on your knowledge of Google Ads and Search Ads 360. Be ready to discuss how you've managed budgets and optimised campaigns in the past. Having specific examples at hand will show that you're not just familiar with the tools, but that you can use them effectively.
â¨Data is Your Best Friend
Since this role involves a lot of data analysis, be prepared to talk about how you've turned data into actionable insights before. Think of a couple of instances where your analytical skills led to significant improvements in campaign performance. This will demonstrate your ability to translate numbers into strategies.
â¨Show Your Team Spirit
WPP values collaboration, so highlight your experience working in teams. Share examples of how you've contributed positively to team culture or supported colleagues in achieving their goals. This will show that you're not just a lone wolf but someone who thrives in a collaborative environment.
â¨Ask Smart Questions
Prepare some thoughtful questions about the company culture, team dynamics, or future projects. This shows your genuine interest in the role and helps you assess if it's the right fit for you. Plus, it gives you a chance to engage with the interviewers and make a memorable impression.