At a Glance
- Tasks: Lead the MROI programme for Nestlé, ensuring data quality and effective media planning.
- Company: Join WPP Media, a global leader in AI-driven media solutions.
- Benefits: Enjoy competitive pay, extensive benefits, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on creativity, inclusion, and employee well-being.
- Why this job: Make a real impact in a dynamic environment with top brands and innovative strategies.
- Qualifications: Experience in analytics or marketing measurement, with strong leadership and communication skills.
The predicted salary is between 80000 - 100000 € per year.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Role Summary and Impact
We are seeking a Global MROI Programme Leader to own and drive the end-to-end delivery of the MROI programme for our Global Nestlé account. This is a senior, highly visible role that sits within WPP Media's Global Data, Tech & Analytics Leadership team, with direct accountability for programme quality.
- Programme Ownership & End-to-End Delivery
- Own the complete MROI programme lifecycle — from data charters and data QA, through modelling, data ingestion and outputs integration into WPP tech systems and tools.
- Ensure all modelling workstreams are connected, non-duplicative, and aligned to the global MROI framework and broader analytics discipline strategy.
- Own programme timelines, milestones, risk escalation protocols, and quality control standards across all MROI workstreams globally.
- Data Quality, Technical Alignment & Systems Integration
- Lead the data QA function for the MROI programme, ensuring all data inputs meet the marketing data foundations and analytics (MDFA) requirements for modelling integrity and output reliability.
- Liaise with the local markets and data & tech teams to ensure datasets, modelling requirements, and platform integrations meet programme specifications and client expectations.
- Drive the ingestion of MROI response curves and programme outputs into WPP proprietary tools such as Campaign Strategies, ensuring insights translate into tangible media investment decisions.
- Market Adoption & Activation
- Lead market-by-market adoption of MROI outputs, supporting local teams in embedding insights into media planning and budgeting decisions.
- Execute the global adoption agenda defined by the Global Analytics Lead, acting as the primary operational driver across all markets — with particular focus on ZEUR and AOA markets.
- Build and disseminate a library of best practices, case studies, and success stories that demonstrate clear, measurable value of the MROI programme to internal and client stakeholders.
- Stakeholder Management & Client Engagement
- Act as the central coordination point across global, ZEUR, and local market teams, ensuring alignment and momentum across all MROI programme workstreams.
- Manage senior stakeholder relationships with key MROI programme leads at Nestlé at both Zone and Global levels, building trusted partnerships grounded in programme transparency and delivery excellence.
- Represent the MROI programme in senior-level forums and governance meetings, communicating performance, risks, and strategic progress with clarity and confidence.
Skills and Experience
What you will need:
- Extensive experience in a senior leadership role within analytics, marketing measurement, or programme management — ideally within a global media agency, management consultancy, or data-driven marketing organisation.
- Demonstrable expertise in Marketing Mix Modelling (MMM) & MROI methodologies, with a strong understanding of data inputs, model outputs, and the practical application of econometric insights for optimal media planning.
- Proven track record of driving programme adoption and measurable business impact at scale — across multiple markets or within large, complex global client accounts.
- Strong expertise in data quality management, change management, and the operationalisation of analytical outputs within planning systems and tools.
- Exceptional communication and influencing skills, with demonstrated ability to engage and align senior stakeholders — including C-suite and global client leads — across diverse cultural and organisational contexts.
- Strategic mindset combined with strong operational execution capability — the ability to translate global strategy into market-level action plans with measurable outcomes.
- Collaborative leadership style, with experience working cross-functionally across analytics, data engineering, technology, and commercial teams in a global matrix environment.
- Highly analytical, with the ability to interpret complex datasets, evaluate programme performance, and make data-informed recommendations to senior leadership.
- Experience working on FMCG or CPG client accounts at a global scale is strongly desirable.
Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please read our Privacy Notice for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted.
MROI Programme Lead in London employer: WPP Media
WPP Media is an exceptional employer that prioritises employee growth and development, offering a dynamic work culture where creativity thrives. With a commitment to inclusivity and collaboration, employees benefit from extensive resources, competitive benefits, and opportunities to engage in meaningful projects that drive transformational change for leading global brands. The hybrid work model fosters a supportive environment, ensuring that every team member feels valued and empowered to excel in their roles.
StudySmarter Expert Advice🤫
We think this is how you could land MROI Programme Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those connected to WPP Media. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for interviews by diving deep into the MROI programme specifics. Know your stuff about Marketing Mix Modelling and how it applies to real-world scenarios. This shows you're not just interested, but invested!
✨Tip Number 3
Showcase your collaborative spirit! WPP values teamwork, so be ready to share examples of how you've worked cross-functionally in the past. Highlighting your ability to engage with diverse teams will set you apart.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, it shows you're serious about joining the WPP family.
We think you need these skills to ace MROI Programme Lead in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the MROI Programme Lead role. Highlight your experience in analytics and marketing measurement, and show how your skills align with what we're looking for at WPP Media.
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of how you've driven programme adoption and measurable business impact. We love seeing quantifiable results that demonstrate your expertise in Marketing Mix Modelling and MROI methodologies.
Be Clear and Concise:When writing your application, keep it straightforward and to the point. Use clear language to communicate your experience and skills, making it easy for us to see why you’d be a great fit for our team.
Apply Through Our Website:We encourage you to submit your application directly through our website. This way, you’ll ensure it reaches the right people and gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at WPP Media
✨Know Your MROI Inside Out
Before the interview, make sure you have a solid understanding of Marketing Return on Investment (MROI) and Marketing Mix Modelling (MMM). Brush up on how these methodologies apply to real-world scenarios, especially in the context of global brands like Nestlé. Being able to discuss specific examples will show your expertise and confidence.
✨Showcase Your Leadership Skills
This role is all about leading teams and managing stakeholders. Prepare to share examples of how you've successfully driven programme adoption and measurable business impact in previous roles. Highlight your collaborative leadership style and how you've navigated complex organisational structures to achieve results.
✨Prepare for Technical Questions
Expect questions around data quality management and systems integration. Be ready to discuss your experience with data QA functions and how you've ensured modelling integrity in past projects. Familiarise yourself with WPP's proprietary tools and be prepared to explain how you would leverage them for the MROI programme.
✨Engage with Stakeholders
Since stakeholder management is key, think about how you can demonstrate your exceptional communication skills. Prepare to discuss how you've built trusted partnerships with senior stakeholders in the past. Consider sharing a story that illustrates your ability to align diverse teams towards a common goal.
