Media Planning Associate Director in London

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.

About EssenceMediacom: A Leading WPP Media Brand. EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers.

Role Summary and Impact: The Media Planning Account Director works within a team of media planners with 1-3 direct reports, inspiring innovation and great thinking. Role will include:

• Strategic thinking, forecasting, weekly reporting reviews and campaign PCAs or QBRs.
• Ensuring communication to the client is clear, compelling and of a high standard.
• Holding close client relationships and working alongside Client Services as the primary face of Essence’s acquisition media planning product for those clients.
• Being ultimately responsible for campaign performance and the delivery of business-enhancing innovation.
• Fostering strong external relationships and keeping a close eye on the market to ensure new opportunities and research are reviewed and implemented for the benefit of their clients.

You will be a key player in the planning team for Google Ads, defining contextual layers and precision of budgets across channels, and helping evolve best practice, including pushing the adoption of emerging technologies, leading the development and deployment of planning frameworks and being the main POC for clients from planning. Managing the team to deliver planning and buying of activity.

Some of the things we’d like you to do:

• Be the point of contact for Planning across junior and mid-level clients, lead weekly meetings with clients and presentations.
• Oversee and quality assure all deliverables produced by junior team members.
• Ensure the delivery of high-quality strategic presentations, actionable weekly reporting, insightful post-campaign analysis and clear briefs to Activation.
• Deliver clear and compelling rationale to support media investment recommendations and to evidence campaign performance versus expected outcomes.
• Work with Activation and Analytics to design the test and learn framework for assigned campaigns.
• Take responsibility for the performance of assigned media budgets against intended outcomes.
• Be a point of escalation for team issues (within and outside the team).
• Contribute to internal thought leadership and team process/workflow enhancement, increasing work quality, making us more efficient, and increasing Essential satisfaction.
• Set the quality standard for one or more planning deliverables per year, improving them over time via team/client feedback and incorporation of evolving external context.

Management Responsibility:

• Motivate a team, leading by example while coaching juniors.
• Provide timely and actionable feedback to aid in team development and improvement.
• Strong spreadsheet capability is a must, with a strong handle on using formulas and ideally able to use AI to build scripts.
• Monitor and support Essential satisfaction across client teams, identifying and implementing ways to maintain or increase satisfaction.
• Foster strong working relationships across the client team to facilitate flawless execution of plans.
• Communicate effectively across all levels of the team.
• Understand when to elevate issues to managers.
• Calculate the workload implication of new campaigns and feed into resource management.
• Provide awareness and recognition for jobs well done.

Skills and Experience:

• Experience in a digital media agency.
• Ability to work in a team environment that promotes collaboration; but also capable of working independently when needed.
• Exceptional verbal & written communication skills - ability to think on your feet.
• Strong analytical skills - ability to analyze raw data, identify true insight and develop actionable recommendations.
• A natural affinity with numbers is a must.
• Strong interpersonal skills – able to forge strong relationships and influence clients, partners and colleagues alike.

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location.