At a Glance
- Tasks: Lead the MROI programme for a global brand, ensuring data quality and impactful insights.
- Company: Join WPP Media, a leader in AI-driven media and marketing innovation.
- Benefits: Enjoy competitive pay, extensive benefits, and a supportive hybrid work environment.
- Other info: Collaborative culture with opportunities for professional development and networking.
- Why this job: Make a real impact on global marketing strategies and drive measurable business growth.
- Qualifications: Experience in analytics or marketing measurement, with strong leadership and communication skills.
The predicted salary is between 70000 - 90000 € per year.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com.
Role Summary and Impact
We are seeking a Global MROI Programme Leader to own and drive the end-to-end delivery of the MROI programme for our Global Nestlé account. This is a senior, highly visible role that sits within WPP Media's Global Data, Tech & Analytics Leadership team, with direct accountability for programme quality.
- Programme Ownership & End-to-End Delivery: Own the complete MROI programme lifecycle — from data charters and data QA, through modelling, data ingestion and outputs integration into WPP tech systems and tools. Ensure all modelling workstreams are connected, non-duplicative, and aligned to the global MROI framework and broader analytics discipline strategy. Own programme timelines, milestones, risk escalation protocols, and quality control standards across all MROI workstreams globally.
- Data Quality, Technical Alignment & Systems Integration: Lead the data QA function for the MROI programme, ensuring all data inputs meet the marketing data foundations and analytics (MDFA) requirements for modelling integrity and output reliability. Liaise with the local markets and data & tech teams to ensure datasets, modelling requirements, and platform integrations meet programme specifications and client expectations. Drive the ingestion of MROI response curves and programme outputs into WPP proprietary tools such as Campaign Strategies, ensuring insights translate into tangible media investment decisions.
- Market Adoption & Activation: Lead market-by-market adoption of MROI outputs, supporting local teams in embedding insights into media planning and budgeting decisions. Execute the global adoption agenda defined by the Global Analytics Lead, acting as the primary operational driver across all markets — with particular focus on ZEUR and AOA markets. Build and disseminate a library of best practices, case studies, and success stories that demonstrate clear, measurable value of the MROI programme to internal and client stakeholders.
- Stakeholder Management & Client Engagement: Act as the central coordination point across global, ZEUR, and local market teams, ensuring alignment and momentum across all MROI programme workstreams. Manage senior stakeholder relationships with key MROI programme leads at Nestlé at both Zone and Global levels, building trusted partnerships grounded in programme transparency and delivery excellence. Represent the MROI programme in senior-level forums and governance meetings, communicating performance, risks, and strategic progress with clarity and confidence.
Skills and Experience
What you will need:
- Extensive experience in a senior leadership role within analytics, marketing measurement, or programme management — ideally within a global media agency, management consultancy, or data-driven marketing organisation.
- Demonstrable expertise in Marketing Mix Modelling (MMM) & MROI methodologies, with a strong understanding of data inputs, model outputs, and the practical application of econometric insights for optimal media planning.
- Proven track record of driving programme adoption and measurable business impact at scale — across multiple markets or within large, complex global client accounts.
- Strong expertise in data quality management, change management, and the operationalisation of analytical outputs within planning systems and tools.
- Exceptional communication and influencing skills, with demonstrated ability to engage and align senior stakeholders — including C-suite and global client leads — across diverse cultural and organisational contexts.
- Strategic mindset combined with strong operational execution capability — the ability to translate global strategy into market-level action plans with measurable outcomes.
- Collaborative leadership style, with experience working cross-functionally across analytics, data engineering, technology, and commercial teams in a global matrix environment.
- Highly analytical, with the ability to interpret complex datasets, evaluate programme performance, and make data-informed recommendations to senior leadership.
- Experience working on FMCG or CPG client accounts at a global scale is strongly desirable.
Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please read our Privacy Notice for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted.
Marketing Programme Lead in London employer: WPP Media
WPP Media is an exceptional employer that champions growth and development, offering employees the chance to thrive in a dynamic and inclusive environment. With a commitment to creativity and collaboration, WPP Media provides extensive benefits, including competitive medical plans, generous paid time off, and opportunities for professional advancement through global networks. The company's hybrid work model fosters a supportive culture where every team member feels valued and empowered to contribute to transformative marketing solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Programme Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at WPP Media. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Show us you understand WPP's mission and how you can contribute to our growth!
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with the MROI programme. We want to see your passion and expertise shine through.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you note can keep you top of mind and show us you're genuinely interested in joining the team.
We think you need these skills to ace Marketing Programme Lead in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Marketing Programme Lead role. Highlight your experience in analytics and marketing measurement, and show how your skills align with what we're looking for at WPP Media.
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of how you've driven programme adoption and measurable business impact. We love seeing quantifiable results that demonstrate your expertise in MROI methodologies.
Be Clear and Concise:When writing your application, keep it straightforward. Use clear language and avoid jargon where possible. We appreciate a well-structured application that gets straight to the point while still showcasing your personality.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way to ensure your application gets into the right hands and shows your enthusiasm for joining the WPP Media team!
How to prepare for a job interview at WPP Media
✨Know Your MROI Inside Out
Make sure you have a solid understanding of Marketing Mix Modelling (MMM) and MROI methodologies. Brush up on how data inputs affect model outputs, and be ready to discuss how you've applied econometric insights in past roles. This will show that you're not just familiar with the concepts but can also leverage them effectively.
✨Showcase Your Leadership Skills
As this role is senior and highly visible, be prepared to demonstrate your leadership experience. Share specific examples of how you've driven programme adoption and measurable business impact in previous positions. Highlight your ability to manage stakeholder relationships and align teams across different markets.
✨Prepare for Data Discussions
Since data quality management is crucial for this role, come equipped with examples of how you've ensured data integrity in past projects. Be ready to discuss your approach to liaising with tech teams and local markets to meet programme specifications. This will illustrate your technical alignment and systems integration skills.
✨Communicate with Confidence
Exceptional communication is key, especially when engaging with senior stakeholders. Practice articulating your thoughts clearly and confidently, focusing on how you can represent the MROI programme effectively. Prepare to discuss performance metrics and strategic progress in a way that resonates with diverse audiences.
