At a Glance
- Tasks: Shape the future of AI and marketing technology by developing go-to-market strategies.
- Company: Join WPP, a global leader in marketing and communications.
- Benefits: Hybrid work model, creative culture, and opportunities for career growth.
- Other info: Collaborate with top brands and innovative teams in a dynamic environment.
- Why this job: Be at the forefront of AI-powered marketing and make a real impact.
- Qualifications: Experience in product marketing within tech or data-driven industries.
The predicted salary is between 63000 - 77000 £ per year.
WPP is the trusted growth partner for the world’s leading brands.
We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
We work with the world’s most valuable brands and have global reach across 100+ markets, with deep local expertise.
Our people are the key to our success.
We’re committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.
For more information, visit WPP. com.
- Manager, Product Marketing
- Shape the future of AI, data and marketing technology at WPP
WPP is redefining how marketing, creativity, media, data and AI come together at global scale.
As a Product Marketing Manager within WPP Data & Technology Solutions (DTS), you’ll help shape the positioning, go-to-market strategy and adoption of some of WPP’s most strategic technology investments, including WPP Open, our AI-powered marketing operating system, alongside Open Intelligence and other emerging capabilities.
Working at the intersection of product, commercial strategy, technology and client transformation, you’ll play a critical role in helping some of the world’s largest brands unlock greater value from AI, data and marketing technology.
These roles will work across fourverticals of Creative/Production, Media, Data/Identity, and Partnerships.
This is a unique opportunity to join the Product Marketing organisation at a pivotal moment in WPP’s transformation, helping define how next-generation AI and data products are understood, adopted and brought to market across one of the world’s largest marketing and communications companies.
- What you’ll do
- Act as the bridge between Product, Commercial, Marketing and Operations teams.
- Develop positioning, messaging and go-to-market strategies for products, features and capabilities.
- Translate complex technical concepts into compelling, commercially relevant narratives.
- Create sales enablement materials, customer-facing collateral, presentations and thought leadership content.
- Partner closely with product leaders and subject matter experts to build expertise in the products, capabilities and markets you support.
- Conduct market and competitive analysis to identify opportunities and strengthen WPP’s market position.
- Support client pitches, internal enablement and strategic growth initiatives.
- Drive cross-functional projects and bring structure to fast-moving, evolving priorities.
- Collaborate with stakeholders across Product, Commercial, Marketing and Client teams to ensure successful product adoption and market engagement.
- What we’re looking for
- Experience in Product Marketing within adtech, martech, Saa S, data, AI or product-led technology businesses.
- Understanding of how technology products are positioned, communicated and successfully brought to market.
- Experience creating positioning, messaging, sales enablement and customer-facing content.
- Ability to work effectively with technical, commercial and marketing stakeholders.
- Excellent communication, storytelling and presentation skills.
- Comfortable operating in ambiguity and building processes where they don’t yet exist.
- A self-starter with ownership, accountability and curiosity.
- Interest in emerging technologies and the evolving role of AI in marketing and business transformation.
This is not a traditional Product Marketing role.
You’ll be joining a global Product Marketing team responsible for bringing WPP’s most strategic technology, data and AI capabilities to market.
You’ll work alongside leaders across Open, Open Intelligence and others while partnering with teams developing products and capabilities used throughout WPP and by some of the world’s leading brands.
If you’re excited by the opportunity to translate complex technology into compelling market stories and help define the future of AI-powered marketing, we’d love to hear from you.
We believe the best work happens when we’re together, fostering creativity, collaboration, and connection.
That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week.
If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Please read our Privacy Notice (
) for more information on how we process the information you provide.
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Manager, Product Marketing in London employer: WPP Media
WPP Media is an exceptional employer that prioritises the growth and development of its employees, offering a dynamic work culture that fosters creativity and collaboration. With a commitment to inclusivity and a comprehensive benefits package, including competitive medical and retirement plans, employees are empowered to thrive in their careers while enjoying a supportive environment. The opportunity to work with high-profile clients globally and leverage cutting-edge AI-driven solutions makes this role not only rewarding but also pivotal for personal and professional advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Manager, Product Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for WPP Media and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like WPP Media are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with WPP Media on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at WPP Media. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Manager, Product Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit WPP Media. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of WPP Media:Show us that you’ve done your homework! In your application, briefly mention what you admire about WPP Media’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at WPP Media
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at WPP Media will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At WPP Media, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
