Manager, Paid Social, GCS in London

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

Role Summary and Impact

The role exists to support a new client win and a growing digital media specialist team where we are looking for an experienced Paid Social Account Manager who will play an instrumental role in further developing our offering by supporting the ongoing client engagement, managing key campaign activity for the client and support the Digital Lead and Account Director to implement the strategic vision of the account and team. The candidate will report to the Digital Lead though will work consistently with the Account Director. Two additional team members will sit within this Paid Social portion of the team and will directly support this role. The ideal candidate will have proven experience of successfully planning, executing and optimising Paid Social campaigns.

Key Responsibilities:

• Account Managers are expected to work closely with their Account Director and junior members to manage the day-to-day operations of one (or more) client accounts.
• Campaign Management
• Developing comprehensive paid social media plans and responses to briefs that align with client’s objectives and KPIs.
• Responsible for end-to-end set up of paid social campaigns across all the relevant social platforms.
• Responsible for ensuring regular quality assurance (QA) checks are undertaken by everyone working on the account.
• Responsible for monitoring campaign performance and pacing to ensure all activity delivers as expected.
• Working with other team members to produce detailed & accurate campaign performance reports.
• Writing performance commentary that delivers valuable insight and recommendations to clients.
• Client & Partner Management
• Acting as a key social point-of-contact for your client(s).
• Building and maintaining relationships with the key media partners including Meta, Twitter, Snap, TikTok, Pinterest and others.
• People Management
• Working with your line-manager to ensure the effective management of more junior team members.
• Able to communicate clearly and in a timely manner with internal and external stakeholders.
• Operational Excellence
• Identify opportunities to test and innovate in the paid social space.
• Responsible for accurate and timely fulfilment of mandatory agency finance processes.

Skills and Experience

We are looking for a candidate who can display the following attributes:

• The successful candidate should have experience working in a digital marketing or agency-based role.
• Extensive experience setting up and optimising paid social campaigns across a number of the key social platforms.
• Experience planning large-scale paid social campaigns, preferably across a mix of brand and direct-response objectives.
• Teamwork is key to this role and we are looking for someone who is collaborative, friendly, and with a can-do attitude.
• Experience in line managing individuals and/or helping to train others.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection.

Please note this is a UK based role and requires individuals to have the right to work in this location.