Manager, Activation & Delivery, GCS in London

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

Role Summary and Impact

The role exists to support a new client win and a growing digital media specialist team where we are looking for an experienced Biddable Account Manager (Paid Search and Ecommerce) who will play an instrumental role in further developing our offering by supporting the ongoing client engagement, managing key campaign activity for the client and support the Digital Lead and Account Director to implement the strategic vision of the account and team. The candidate will report to the Digital Lead though will work consistently with the Account Director. Two additional team members will sit within this portion of the team and will directly support this role. The ideal candidate will have proven experience of successfully planning, executing and optimising Paid Search and Ecommerce campaigns.

Key Responsibilities:

• Account Managers are expected to work closely with their Account Director and junior members to manage the day-to-day operations of one (or more) client accounts.
• Campaign Management: Developing comprehensive media plans and responses to briefs that align with client’s objectives and KPIs. Responsible for end-to-end set up of Paid Search and Ecommerce campaigns across all the relevant platforms.
• Responsible for ensuring regular quality assurance (QA) checks are undertaken by everyone working on the account to ensure campaigns are set up to defined best practice standards.
• Responsible for monitoring campaign performance and pacing to ensure all activity delivers as expected. Troubleshooting and optimising campaigns in order to improve performance as necessary.
• Working with other team members to produce detailed & accurate campaign performance reports in line with agreed client cadence.
• Writing performance commentary that delivers valuable insight and recommendations to clients.
• Effectively manage your & your team’s designated Search and Ecommerce accounts, ensuring ongoing and timely optimisation is delivered by the team.

Client & Partner Management

• Develop strong relationships with your client, team members and key suppliers, leading team communications with these stakeholders.
• Building and maintaining relationships with the key media partners including Google, Microsoft and Amazon.

People Management

• Working with your line-manager to ensure the effective management of more junior team members ensuring workloads are sufficiently monitored & prioritised to ensure deadlines are met.
• Attend regular internal meetings and training sessions in order to actively contribute to the paid search/ecommerce community and wider client team.

Operational Excellence

• Identify opportunities to test and innovate. Presenting these opportunities to stakeholders and securing client backing.
• Responsible for accurate and timely fulfilment of mandatory agency finance processes.

Skills and Experience

The successful candidate should have experience working in a digital marketing or agency-based role and will need to demonstrate a track record of working with clients or external stakeholders. Paid Search expertise with current dated certifications, and excellent knowledge of bid management, core PPC technology platforms, data analysis, and understanding of the strategic and tactical application of paid search and digital marketing in general.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection.