At a Glance
- Tasks: Lead data-driven insights to enhance media campaign effectiveness and performance.
- Company: Join WPP Media, a leader in AI-driven media solutions.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Dynamic role with a collaborative culture and exciting projects.
- Why this job: Shape the future of media effectiveness and drive real impact for top brands.
- Qualifications: Strong analytical skills and experience in campaign effectiveness data interpretation.
The predicted salary is between 60000 - 75000 £ per year.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
WPP Media Solutions is the industry’s largest community of performance marketing experts designed to drive performance and innovation at scale for WPP Media’s agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, culture of continuous innovation and scaled partnerships, WPP Media Solutions consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world’s leading advertisers.
Marketing science provides data-driven insight and consultancy to our agencies and clients to help our clients grow their businesses. Using data to drive solutions and positioning to ensure we are driving client success (and our own future).
The Insights & Effectiveness Senior Manager is an exciting role within WPP Media Solutions UK Marketing Science team, reporting into the Insight & Effectiveness Associate Director. The successful candidate will play a pivotal part in shaping the way we measure success for both individual client campaigns and for WPP Media as a whole. The objectives of the role will focus on supporting in the development of WPP Media Solutions insight generation, leading on the delivery data-driven workstreams that improve the performance of our media solutions. This is a hybrid, London-based role.
Role Overview
We’re looking for a hands-on, analytically minded Senior Manager to turn our rich effectiveness evidence (brand, performance, A/B tests, MMM/attribution signals) and media delivery data into clear, actionable stories about how we perform—by client, channel, audience, and creative. You’ll own the insights layer that connects campaign outcomes to business outcomes, guiding smarter planning, sharper optimization, and stronger commercial performance. The core of the role is analysis, synthesis, and storytelling: building always-on views of effectiveness, surfacing drivers of impact, and translating them into recommendations leaders and client teams can act on.
- Campaign effectiveness: Evangelise our measurement offering and advocate for the appropriate use of our suite of measurement tools across client campaigns to assess campaign effectiveness. Work closely with teams such as Solutions Planning, Solutions Development and Activation to shape the right measurement strategy and implementation for campaigns, in relation to campaign objectives and target audience. Support on findings from across the suite of measurement solutions and synthesise into learnings that can be shared across the business and feed into campaign planning.
- Analytics: Support analysts within the Marketing Science team to develop new insights capabilities, such as identifying leading indicators of performance, attribution modelling or developing MMM solutions. Provide input to our measurement and measurement roadmap, as well as collaborating with other internal teams to highlight potential areas for development.
- Projects and process: Manage relationships with external measurement and research partners to ensure projects run smoothly and that key deliverables meet requirements for internal and client dissemination, with clear signposting and regular updates to keep key stakeholders informed. Collaborate with the wider team on the go-to-market implementation on measurement projects, such as the launch of a new solution for the business or enhancements to an existing methodology. Collaborate closely with the Solutions Development team to ensure our measurement solutions align with clients' needs and we measure across all channels suited within WPP Media Solutions. Work together with the wider Marketing Science team on broader initiatives when needed.
Requirements
In this dynamic and compelling role, the successful candidate will need to demonstrate an ability to manage multiple projects simultaneously and will have strong analytical and storytelling skills, ideally related to advertising or campaign effectiveness. As part of this, you will develop a close working relationship with various internal and external stakeholders.
- Strong experience of interpreting campaign effectiveness data and ability to connect various pieces of information to create a compelling narrative to be communicated to stakeholders.
- Proven track record of delivering impactful presentations to stakeholders.
- Rigorous attention to detail. The successful candidate will be someone who can spot an error in a dataset, report or presentation and take appropriate action before this becomes an issue.
- Excellent communication skills and a collaborative attitude.
- Comfortable manipulating data sets with the ability to interpret what the data means and draw out key insights.
- We are a rapidly growing company and this is a dynamic role that will require a hands-on approach, with a flexible and creative mindset that can turn challenges into business opportunities.
- Determination and a curious mindset. We will provide the training you need but having the right attitude and motivation are key to success.
- Experience with data visualisation tools, such as Tableau or Looker/Google Data Studio.
The below skill sets would be desirable but are not essential for the role:
- Relevant experience within the media landscape, mostly across Biddable Channels.
- Experience optimising and understanding campaign performance.
- Experience of campaign effectiveness & measurement techniques, such as Reach & Frequency modelling, incrementality testing, in-market A/B testing, creative testing, MMM or attribution modelling (modelling experience is preferable but not mandatory).
- Experience working across multiple MarTech platforms (DSP, Ad servers, Analytics Tools).
Insights & Effectiveness Senior Manager in London employer: WPP Media
WPP Media is an exceptional employer, offering a dynamic work environment in the heart of London where innovation and collaboration thrive. With a strong focus on employee growth, WPP Media provides extensive training opportunities and encourages a culture of continuous learning, ensuring that team members are equipped to drive impactful results for leading brands. The hybrid work model promotes flexibility, while the company's commitment to data-driven insights empowers employees to make meaningful contributions to client success.
StudySmarter Expert Advice🤫
We think this is how you could land Insights & Effectiveness Senior Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for WPP Media and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like WPP Media are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with WPP Media on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at WPP Media. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Insights & Effectiveness Senior Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit WPP Media. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of WPP Media:Show us that you’ve done your homework! In your application, briefly mention what you admire about WPP Media’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at WPP Media
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at WPP Media will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At WPP Media, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
