At a Glance
- Tasks: Lead strategic influencer projects and drive impactful campaigns across Europe.
- Company: Join WPP Media, a global leader in AI-driven media and marketing.
- Benefits: Enjoy competitive pay, extensive benefits, and a vibrant workplace culture.
- Other info: Flexible hybrid work environment with opportunities for personal and professional growth.
- Why this job: Make a real difference in the influencer marketing landscape with top brands.
- Qualifications: 5+ years in project management or digital marketing, with strong leadership skills.
The predicted salary is between 70000 - 90000 £ per year.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Role Summary and Impact
This role is within The Goat Agency, a leading brand within WPP Media, where you will be instrumental in helping global brands harness the power of social and creator-led content to deliver measurable impact. Recognised as a global leader in the space, we deliver award-winning campaigns in more than 70 countries. With over 650 social natives worldwide, we create ambitious influencer programmes from tactical activations to long-term partnerships, designed to drive awareness, engagement and conversions across the full marketing funnel.
Role Overview:
The Influencer Director (Goat), Europe, serves as a critical strategic and operational partner to the Head of EMEA, serving as a key strategic and operational enabler in overseeing and developing the European market. This role is instrumental in supporting the execution of regional strategy, driving key projects, and ensuring local market leads are equipped for success. You will contribute significantly to maintaining operational excellence, fostering strong relationships, and enabling the successful delivery of results across Goat’s European presence. While an individual contributor role, it requires a high degree of autonomy in project management and the ability to influence cross-functional teams.
Key Responsibilities:
- Strategic Support & Operational Enablement: Act as the primary support to Goat EMEA leadership in translating regional objectives into actionable plans and ensuring their successful execution. Assist in the development and implementation of regional strategies, processes, and best practices to drive market growth and operational efficiency. Prepare comprehensive reports, presentations, and analyses for Goat EMEA leadership, providing data-driven insights to inform strategic decision-making. Represent Goat EMEA leadership in internal meetings and discussions as required, providing updates and ensuring alignment.
- Project Leadership & Execution: Take ownership of, and lead, key strategic projects and initiatives across the European markets, ensuring timely delivery and high-quality outputs. Manage project scopes, timelines, resources, and stakeholder communications for assigned initiatives, proactively identifying and mitigating risks. Collaborate closely with local market leads, global teams (e.g., Growth, Group Solutions, Campaign Delivery), and external partners to ensure seamless project integration and successful outcomes. Troubleshoot operational challenges within projects and support the Head of EMEA in resolving broader market-specific issues, proposing effective and efficient solutions.
- Relationship & Stakeholder Coordination: Cultivate and maintain effective working relationships with local market leads, key internal stakeholders across Goat, and WPP Media colleagues, facilitating collaboration and clear communication. Serve as a central point of contact for various internal teams seeking input or guidance on European market initiatives, escalating to Goat EMEA leadership as necessary. Support Goat EMEA leadership in fostering a cohesive and high-performance culture by coordinating internal communications and sharing best practices across European teams.
Skills and Competencies:
- Senior Project & Operational Management Experience: Proven track record (typically 5+ years) in a senior project management, operational support, or strategic coordination role within a digital marketing, advertising, or influencer marketing agency, with significant exposure to European markets.
- Collaborative Leadership: Demonstrated ability to effectively partner with senior leadership as a trusted strategic and operational enabler, supporting strategic initiatives and driving execution through influence and collaboration rather than direct authority.
- Exceptional Organizational & Problem-Solving Skills: Highly organized with meticulous attention to detail, capable of managing multiple complex projects concurrently and adept at identifying, analysing, and solving operational challenges.
- Strong Communication & Presentation Abilities: Excellent verbal and written communication skills, with the ability to articulate complex information clearly, prepare compelling presentations, and effectively engage with diverse stakeholders.
- Strategic Acumen: Ability to understand high-level strategic objectives and translate them into actionable plans, contributing insightful perspectives to regional discussions.
- Market & Ecosystem Knowledge: Familiarity with the European media, marketing, and creator economy landscape, and an understanding of agency operations and dynamics within the WPP network.
- Proactive & Self-Directed: A highly motivated self-starter who can work autonomously, take initiative, and consistently deliver results in a fast-paced environment.
Life at WPP Media & Benefits
Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note that while our philosophy is the same across WPP, benefits may vary by office/country. Please note this is a UK based role and requires individuals to have the right to work in this location.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
Influencer Director, EMEA in London employer: WPP Media
WPP Media is an exceptional employer that fosters a dynamic and collaborative work culture in the heart of Greater London. With a strong emphasis on employee growth, we offer competitive benefits and a hybrid work model that encourages creativity and flexibility, making it an ideal environment for professionals looking to make a meaningful impact in the media landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer Director, EMEA in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for WPP Media and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like WPP Media are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with WPP Media on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at WPP Media. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Influencer Director, EMEA in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit WPP Media. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of WPP Media:Show us that you’ve done your homework! In your application, briefly mention what you admire about WPP Media’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at WPP Media
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at WPP Media will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At WPP Media, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
