At a Glance
- Tasks: Lead digital planning for Amazon Devices, ensuring campaign excellence and strategic insights.
- Company: Join WPP Media, a leader in innovative marketing solutions with a collaborative culture.
- Benefits: Enjoy competitive pay, mentorship, cutting-edge tech, and global impact opportunities.
- Other info: Flexible hybrid work environment with a focus on creativity and growth.
- Why this job: Be part of a dynamic team shaping the future of marketing with top brands.
- Qualifications: Experience in digital channels and strong analytical skills are essential.
The predicted salary is between 60000 - 80000 £ per year.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
ABOUT THE ROLE
We are searching for a talented and enthusiastic individual to join our OpenDoor team as an Implementational Planning Associate Director. This is a full-time position based in London. The Role will report to WPP Solutions Partner and will manage a matrixed team of digital planners, in channel activation and offshore teams. This role plays a crucial part in supporting WPP's mission to deliver consistency, delivery excellence and best in class service for Amazon in every country across its diverse businesses, including XCM, Prime Video, and RMI.
RESPONSIBILITIES
- Day to day leadership of Amazon Devices digital activities, managing all key clients, task management of deliverables and leading the digital planning process for briefs.
- Work with the comms design team to integrate offline and online media into a single integrated media plan.
- Manage all digital aspects of the business through direct line management of Digital cross channel planning, digital in channel planners and digital implementation, social activation teams, programmatic activation teams.
- Lead with your directors direct pan regional IO / partnerships buys which focus on deal based pan regional buying.
- Integrate the expertise of data and technology teams into the day to day planning, activation and operational excellence of Amazon Devices planning.
- Become the trusted advisor for all digital activities, ensuring full knowledge of on all aspects of campaign activation for questions from key clients.
- Help teams develop integrated experience strategies across biddable & digital touchpoints, identify strategic opportunities for proprietary solutions growth in service of solving client business problems.
- Outline advanced data analytics/measurement frameworks to shape holistic measurement of performance media strategy and activation.
- Leads the development, presentation, and delivery of top-quality cross-channel planning work for larger campaigns.
- Oversee campaign management, ensuring quality control and output is of the highest standard.
COLLABORATION & LEADERSHIP
- Work in a complex, matrixed environment, influencing stakeholders and leading cross-functional teams towards our common media goals.
- Build and maintain client and agency relationships at a mid-senior level, to ensure a comprehensive understanding of stakeholders and client business.
DATA-DRIVEN INSIGHTS
- Utilize advanced data analytics to understand media performance deeply, and guide optimization strategies ensuring maximum ROI.
- Provides expert insights on the application of data science and how to effectively use client and biddable data.
SKILLS & EXPERIENCE
- Strong knowledge of all digital channels, technology and data and how this combines to support activation.
- Has strong knowledge of the entertainment and subscription industry which is shared to build strategies and plans.
- Multi-market experience activation experience and managing multi-market activation teams.
- Ability to thrive in a fast-paced, dynamic environment whilst maintaining a partnership focus throughout.
BENEFITS OF OPENDOOR
- Gain direct experience working with one of the world's most innovative and influential companies.
- Receive guidance from experienced professionals at both WPP and Amazon.
- Utilize industry-leading tools and platforms, including WPP Open.
- Be part of a team that is shaping the future of marketing on a global scale.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.
Implementation Planning Associate Director in London employer: WPP Media
WPP Media is an exceptional employer that fosters a culture of creativity, collaboration, and growth, making it an ideal place for professionals seeking to make a meaningful impact in the marketing industry. With unparalleled access to innovative projects, mentorship from experienced leaders, and a commitment to employee development, WPP Media empowers its team members to thrive in a dynamic environment while enjoying comprehensive benefits and a supportive workplace culture. Located in London, employees benefit from a vibrant city atmosphere and the opportunity to work with one of the world's most influential companies, Amazon, through the unique OpenDoor partnership.
