At a Glance
- Tasks: Lead global social growth strategies and inspire teams to innovate in the creator economy.
- Company: Join WPP Media, a leader in AI-driven media solutions for top brands.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborate with industry experts and leverage cutting-edge technology in a fast-paced setting.
- Why this job: Shape the future of social media and drive impactful change for major brands.
- Qualifications: Proven experience in managing global social accounts and leading diverse teams.
The predicted salary is between 120000 - 150000 £ per year.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
The Role
The Global VP Platform & Creator is a senior client and capability-focused role that sits at the intersection of our channels, content, and solutions functions within WPP. This role will have direct responsibility for evolving our clients' social growth plans — spanning paid social, organic community, creator and influencer partnerships, social commerce, and the rapidly emerging landscape of AI-driven content and conversational social experiences — blending deep platform expertise with carefully articulated development plans that advance client maturity and deliver against growth objectives. The role will be pivotal to thinking laterally across problems where platforms are both media channels and cultural signal layers that inform the wider marketing system.
The successful candidate will work horizontally across key platforms (Meta, TikTok, YouTube, LinkedIn, Snap, Pinterest, X, Reddit, emerging and local platforms) and vertically in integrating supporting capabilities from analytics, creative and content production, consumer, experience and data strategy, and the broader worlds of commerce, influencer marketing, and community management. The role will partner with strategists, activation teams, and the wider agency and WPP functions to bring an integrated social view to our clients, aligning plans back into the overarching direction of the business. You will be a senior member of the leadership team on the client account and expected to inspire, guide, and develop social knowledge across the business to fully leverage team skills whilst also setting the foundation of decisioning and strategy for our choices in social investment. As a member of the client management team, the role will actively contribute to developing long-term strategy in line with other client leads.
The Ideal Candidate
As a senior specialist stakeholder, you will be responsible for inspiring and directing the client in close partnership with the client lead. You will have a strong background in leading global social accounts and managing stakeholders at the most senior level, up to C-level where required. You will have a proven track record in managing, leading, inspiring, and integrating fast-paced, dynamic social and content teams — both across the agency and within the client. You will have worked with inter-agency solutions and clients that operate across borders and who are looking to accelerate their social maturity across services, measurement, creative, and strategy. You will be expected to demonstrate social expertise covering paid social, organic community, creator and influencer marketing, social commerce, and the emerging field of AI-generated content and conversational experiences. You should have a working knowledge of adjacent disciplines (search, programmatic, CRM, PR) from an integration point of view, and be able to inspire a team to build upon the strategic model you have developed. You will be expected to fluently engage on topics such as creator economy dynamics, platform-native creative, first-party data activation, attribution, brand safety, community management, and measurement models as they evolve within the platform and marketing ecosystem. The ideal candidate will have the passion to power client growth, the tenacity to push ideas, and the agility to manage adoption from global to local.
Role Responsibilities
- Leading clients through an advancing social agenda with a broad understanding of the whole media and cultural system
- Creating and developing a sophisticated and leading global platform & creator team operating model across paid, owned, earned and shared including integrated commerce
- Integrating all WPP capabilities, solutions, and social disciplines linked to growth
- Leading growth for clients and crafting compelling narratives that connect client ambitions to practical platform & creator solutions and strategy
- Leading direct and indirect agency teams in global social growth plans across global, regional, and local markets
- Supporting performance and client growth through the WPP framework of thinking
- Driving the evolution of platform strategy in response to creator economy shifts, platform algorithm changes, AI-generated content, and evolving consumer behaviours
- Implementing ways of working that enhance our practice — including results, decision-making, team structures, and group initiative deployment
- Setting client and team KPIs, including platform-specific performance benchmarks and maturity roadmaps
Key Requirements
- Substantial and demonstrable success in managing and leading the global platform & creator agenda for major brands
- Deep expertise across paid social and organic community, with strong working knowledge of creator/influencer marketing, social commerce, and emerging AI-driven content formats
- Track record of senior client management up to and including C-level where required
- Proven success in stakeholder management and ability to build relationships with all agency leads
- Proven track record of managing and inspiring large, distributed social capability teams across multiple markets
- Proven track record in understanding and operating in media ecosystems beyond social
- Strong technology understanding (social platforms, publishing and listening tools, creator platforms, AdTech and MarTech stacks) as well as attribution models, cross-channel planning and buying, and social automation/AI tooling
- Experience building and scaling social measurement frameworks including brand lift, incrementality, MMM integration, and first-party data strategies
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Global VP, Platform & Creator in London employer: WPP Media
WPP Media is an exceptional employer that fosters a dynamic and innovative work culture, where creativity and collaboration thrive. With a strong focus on employee growth, WPP offers extensive opportunities for professional development and the chance to work with leading global brands in a cutting-edge environment. Located in a vibrant city, employees benefit from a diverse and inclusive atmosphere, making it an ideal place for those seeking meaningful and rewarding careers in the ever-evolving media landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Global VP, Platform & Creator in London
✨Show Your Creative Side
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We think you need these skills to ace Global VP, Platform & Creator in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit WPP Media. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of WPP Media:Show us that you’ve done your homework! In your application, briefly mention what you admire about WPP Media’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at WPP Media
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at WPP Media will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
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✨Be Ready for Scenario-Based Questions
At WPP Media, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
