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- Tasks: Lead global search operations, ensuring best practices and driving performance across markets.
- Company: Join WPP, a creative transformation company shaping the future of media.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Make an impact in a global role that champions creativity and innovation.
- Qualifications: Experience in paid search operations and strong analytical skills required.
- Other info: Collaborative culture with a focus on continuous improvement and operational excellence.
The predicted salary is between 48000 - 72000 £ per year.
Location: London
Reporting to: Global Search Director (direct) and dotted line into Global SEO Lead
Overview: At WPP, we are the creative transformation company, relentlessly harnessing the power of creativity to forge brighter futures for our people, our planet, our clients, and the communities we serve. Discover more at wpp.com. WPP Media is our global collective of media pioneers, where media isn't just a channel – it's the very fabric of connection. In a world where media permeates every experience, we meticulously bring together the finest platforms, the brightest minds, and the most impactful partners to unlock limitless opportunities for growth. Join us in shaping what's next at wppmedia.com.
Key Responsibilities:
- Align to and Maintain Global Search Best Practice: Own the documentation and regular updates of global search operational guidelines, ensuring they reflect the latest technology, platform changes, and performance methodologies.
- Coordinate the Global Search Community: Co‐chair regular global search community calls, fostering collaboration, knowledge sharing, and alignment across all markets.
- Drive Operational Consistency: Ensure all agencies and markets adhere to standardised processes for search campaign setup, optimisation, reporting, and measurement.
- Embed Performance‐Led Thinking: Guide practitioners to use analytics, forecasting, and audience insights to inform campaign strategies and improve operational efficiency.
- Operational Training & Enablement: Develop and deliver training materials, toolkits, and onboarding resources to ensure all search teams operate at the highest standard.
- Monitor & Improve Quality: Implement robust quality assurance processes to track adherence to operational standards and identify areas for improvement.
- Support Market Leads: Partner with regional and market search leads to troubleshoot operational challenges, share best practice, and implement process improvements.
- Champion Efficiency & Automation: Identify opportunities to streamline workflows, integrate automation tools, and reduce manual effort in campaign management.
- Ensure Client‐Centric Delivery: Align operational processes with client needs, ensuring campaigns are delivered on time, within budget, and to the highest quality.
- Facilitate Change Management: Lead the adoption of new tools, processes, and operational frameworks across the global search network.
Qualifications:
- Deep Search Expertise: Extensive experience in paid search operations, campaign management, and performance optimisation across multiple markets.
- Organic Search Fundamentals: Understanding of SEO and GEO projects and their relation to Paid Search.
- Operational Excellence Mindset: Strong background in process design, workflow optimisation, and quality assurance in a global context.
- Collaborative Leadership: Ability to inspire and guide practitioner communities, fostering a culture of continuous improvement and shared success.
- Change Management Skills: Experience leading operational change initiatives, including the rollout of new tools, processes, and best practice frameworks.
- Analytical & Data‐Driven: Skilled in using data to identify operational inefficiencies, measure performance, and inform decision‐making.
- Global Experience: Comfortable working across multiple geographies, cultures, and organisational structures.
- Clear Communicator: Strong facilitation skills for leading global calls, workshops, and training sessions.
- Educational Background: Bachelor's degree in Marketing, Business, or a related field; advanced qualifications are a plus.
Global Search Operations in London employer: WPP Media
Contact Detail:
WPP Media Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Search Operations in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and join online communities. The more connections we make, the better our chances of landing that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We should know what makes them tick and how we can contribute to their goals. Tailor our answers to show we’re the perfect fit!
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms. The more comfortable we are speaking about our experiences, the more confident we’ll be when it counts.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure our application gets noticed. Plus, we can keep an eye on new opportunities that pop up.
We think you need these skills to ace Global Search Operations in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the job description. Highlight your experience in paid search operations and any relevant achievements that align with the role. We want to see how you can bring your unique skills to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about global search operations and how your background makes you the perfect fit for this role. Keep it engaging and personal – we love a good story!
Showcase Your Analytical Skills: Since this role involves a lot of data-driven decision-making, make sure to highlight your analytical skills in your application. Share examples of how you've used data to improve campaign performance or streamline processes in the past.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at WPP Media
✨Know Your Search Stuff
Make sure you brush up on your paid search operations and campaign management knowledge. Be ready to discuss specific examples of how you've optimised campaigns in the past, especially across different markets. This will show that you have the deep search expertise they're looking for.
✨Show Off Your Collaborative Spirit
Since this role involves coordinating a global search community, highlight your experience in leading teams and fostering collaboration. Share stories about how you've inspired others or facilitated knowledge sharing in previous roles. This will demonstrate your ability to guide practitioner communities effectively.
✨Be Data-Driven
Prepare to talk about how you've used analytics and data to inform your decision-making. Think of specific instances where your analytical skills led to improved operational efficiency or campaign performance. This aligns perfectly with their emphasis on performance-led thinking.
✨Embrace Change Management
This position requires leading operational change initiatives, so be ready to discuss your experience with implementing new tools and processes. Share examples of how you've successfully managed change in the past, as this will showcase your ability to facilitate change management across the global search network.
