At a Glance
- Tasks: Lead a dynamic team to deliver innovative media solutions and drive exceptional campaign results.
- Company: Join WPP Media, a leader in AI-driven media and creative transformation.
- Benefits: Enjoy competitive pay, generous time off, and a supportive work culture.
- Other info: Embrace a hybrid work model and thrive in a culture of creativity and collaboration.
- Why this job: Make a real impact in the media landscape while growing your career with top talent.
- Qualifications: Proven leadership skills and experience in media solutions and campaign management.
The predicted salary is between 63000 - 77000 £ per year.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
About WPP Media Solutions - A Leading WPP Media Brand
Our proprietary, opt-in media solutions give clients access to unique advantages and cutting-edge capabilities. Through a single point of access to addressable media, we've built on premium inventory and leveraged universal customer signals. We enable cross-channel storytelling, cross-platform AI optimization, and robust business impact measurement to maximize campaign effectiveness.
Role Summary and Impact
The Activation Director is a pivotal role in our Activation team, tasked with leading a top-tier team to deliver exceptional media solutions. This individual will work under the Head of Activation, managing a specific agency/business area and spearheading cross-channel campaigns to achieve outstanding results for our clients. The role involves collaboration with both onshore and offshore specialists.
Skills and Experience
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Key Responsibilities:
- Collaborate with the Heads of Activation on the strategic vision and structure development and execution across the activation function.
- Lead pivotal business projects and initiatives to enhance our solutions and capabilities, engaging with both internal stakeholders and external partners.
- Lead your pods of activation experts to represent activation's voice within GroupM, offering in-depth, cross-channel insights and expertise.
- Be the expert in the room, sharing insights as cross-channel specialists across the business and externally with agencies and clients.
- Act as the senior escalation point for your agency "patch" and serving as a liaison for your agency teams.
- Owner of a single channel demand management.
- Collaborate with Marketing Science for the integration of data and AI in campaigns and ensure best practices in data-driven, multi-channel campaigns from inception to reporting.
- Support client engagement projects as expert, feed into testing roadmaps and new activity uptake.
- Develop an independent activation team proficient in problem-solving.
- Encourage the creation and uptake of data-driven, multi-channel, brand-safe best practices to achieve client goals from campaign setup to reporting and reconciliation.
- Take ownership of activation requirements within Ad Tech Product Development programmes.
- Work closely with other teams in Nexus and the wider GroupM ecosystem to ensure the highest quality activation by implementing systems, tools, and processes that govern quality and performance.
- Cultivate a culture of rigour and continuous improvement in best practices and processes combined with an agile, experimental approach to empower the team to innovatively expand the scope of our Nexus Media Solutions.
- Facilitate knowledge sharing throughout the business.
- Embed the intelligent use of data and AI analytics into the campaign lifecycle.
- Develop a self-reliant activation team capable of independently resolving activation issues.
Processes and efficiencies
- Own key projects to improve ways of working and team efficiencies.
- Continuously refine processes, SLAs and best practice to improve campaign quality and efficiency.
- Ensure the continuous iteration and adoption of process and best practices that drive quality, efficiency, and accuracy across all campaigns.
- Drive operational excellence through automation, training, and offshoring.
- Unify onshore and offshore teams for effective campaign delivery.
- Facilitate knowledge sharing and ensure documentation accessibility.
- Utilise systems for campaign monitoring, addressing recurring issues.
- Align business processes with activation team needs and codify working practices.
- Integrate data, AI, and analytics solutions with Marketing Science and data teams.
- Ensure uptake of systems and tools for campaign delivery monitoring, reporting, and issue resolution.
Performance and demand management
- Monitor campaign pacing and demand forecasting.
- Foster collaborative practices to enhance client performance.
- Partner with Client Services for targeting and forecasting of client briefs.
- Prioritise initiatives with Marketing Science, focusing on data governance.
- Continually overseeing the entire portfolio of demand and supply, including forecasting and monetisation; communicating critical information to senior stakeholders, managing issues effectively, and considering multiple clients and supply points for optimal portfolio management.
People & Culture
- Lead and develop direct reports, fostering professionalism and high standards.
- Guide team career development and performance, with effective stakeholder management.
- Drive recruitment, onboarding, and training for new members.
- Maintain up-to-date technical knowledge within the team.
- Set performance KPIs and instil a collaborative 'one team' ethos.
- Promote continuous learning through partnerships with key industry players.
- Collaborate with colleagues in other markets and business areas within their specialism.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Director, Solutions, Activation in London employer: WPP Media
WPP Media is an exceptional employer that fosters a dynamic and collaborative work culture in the heart of Greater London. With a strong emphasis on employee growth, we offer competitive benefits and a hybrid work model that encourages creativity and flexibility, making it an ideal environment for professionals looking to make a meaningful impact in the media landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Solutions, Activation in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for WPP Media and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like WPP Media are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with WPP Media on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at WPP Media. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director, Solutions, Activation in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit WPP Media. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of WPP Media:Show us that you’ve done your homework! In your application, briefly mention what you admire about WPP Media’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at WPP Media
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at WPP Media will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At WPP Media, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
