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- Tasks: Lead measurement projects and deliver actionable insights for adidas media campaigns across Europe.
- Company: Join WPP Media, a creative transformation company shaping the future of media.
- Benefits: Enjoy competitive pay, health benefits, generous time off, and a supportive work culture.
- Why this job: Make a real impact in media effectiveness while collaborating with top brands like adidas.
- Qualifications: Experience in media measurement and strong communication skills are essential.
- Other info: Hybrid work model with opportunities for personal and professional growth.
The predicted salary is between 43200 - 72000 £ per year.
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. WPP Media is WPP’s global media collective, bringing the best platform, people, and partners together to create limitless opportunities for growth. EssenceMediacom is a leading WPP Media brand, grounded in analytics & insights and powered by data & technology. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers.
Role Summary And Impact
Our effectiveness lead will work closely with both the adidas effectiveness team and their internal team to deliver best in class measurement and insights for adidas' media campaigns across Europe. They will be a strong communicator, an expert in measurement & testing, and have strong vision in terms of how to deliver insightful actionable reporting.
Skills And Experience
- Being the strategic partner for the adidas Europe Effectiveness Lead and their broader team; working closely with them to deliver key measurement projects.
- Managing a Senior Analyst and overseeing the roadmap for the separate team responsible for producing our dashboard / data provisioning tools.
- Overseeing our learning agenda in consultation with our adidas Europe Brand and Performance teams.
- Ensuring the quality of our testing remains high and delivers actionable insights to the client.
- Working with both our brand and performance team to optimise our reports to client; both the process and the end product.
- Leading the WPP side of our MMM programme & related data provisioning (working closely with Gain Theory and adidas).
- Leading special measurement project relating to measurement; for example our asset effectiveness analysis programme.
Requirements
- Experienced working in Media Measurement / Effectiveness.
- Very strong communication and client management skills.
- Strong understanding of media measurement tools / techniques; most notably MMM, Digital Attribution, Lift Testing.
- Inquisitive nature; will always to understand not only the 'why' behind trends but also the 'so what'.
Life At WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note this is a UK based role and requires individuals to have the right to work in this location.
Director, Effectiveness in London employer: WPP Media
Contact Detail:
WPP Media Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Effectiveness in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to WPP Media or adidas. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Prepare for the interview by diving deep into media measurement tools and techniques. Brush up on your knowledge of MMM and Digital Attribution, so you can impress them with your expertise and show you're the right fit for the role.
✨Tip Number 3
Showcase your communication skills! During interviews, be clear and concise when discussing your past experiences. Use examples that highlight your ability to manage clients and deliver actionable insights.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the WPP Media family.
We think you need these skills to ace Director, Effectiveness in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Director, Effectiveness role. Highlight your expertise in media measurement and client management to catch our eye!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about media effectiveness and how your background makes you the perfect fit for our team at WPP Media.
Showcase Your Communication Skills: As a strong communicator, it's essential to demonstrate this in your application. Use clear and concise language, and don’t shy away from sharing examples of how you've effectively communicated insights in past roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at WPP Media
✨Know Your Numbers
As a Director of Effectiveness, you'll need to be well-versed in media measurement tools and techniques. Brush up on your knowledge of MMM, Digital Attribution, and Lift Testing. Be ready to discuss how you've used these methods in past roles to drive actionable insights.
✨Communicate Clearly
Strong communication skills are key for this role. Practice articulating complex data insights in a way that's easy to understand. Think about examples where you've successfully communicated with clients or teams to influence decisions based on your findings.
✨Show Your Curiosity
An inquisitive nature is essential. Prepare to discuss how you approach understanding trends and their implications. Have examples ready that showcase your ability to dig deeper into data and ask the right questions to uncover valuable insights.
✨Collaborate and Lead
You'll be working closely with various teams, so highlight your experience in collaboration and leadership. Think of instances where you've led projects or teams to success, especially in a cross-functional environment. Be prepared to share how you ensure quality and effectiveness in your work.
