At a Glance
- Tasks: Lead the strategy and development of digital A/V measurement solutions across global markets.
- Company: Join WPP, a leader in marketing and communications, driving innovation in digital media.
- Benefits: Enjoy a hybrid work environment, competitive salary, and access to world-class data and technology.
- Other info: Be part of a diverse team that values creativity, collaboration, and career growth.
- Why this job: Shape the future of digital A/V measurement and make a real impact in a collaborative setting.
- Qualifications: Proven experience in digital media and AdTech, with strong analytical and communication skills.
The predicted salary is between 60000 - 80000 £ per year.
WPP is accelerating its global digital Audio/Visual (A/V) capability – integrating Connected TV (CTV), online video (OLV), social video, and addressable TV into a unified, AI‑enabled media measurement ecosystem. We are seeking a Director, Digital A/V Measurement to lead the strategy, development, and adoption of our digital video and audio measurement solutions across markets, clients, and platforms. This is a high‑impact leadership role for someone who combines deep AdTech expertise, product thinking, and hands‑on measurement knowledge with the ability to influence stakeholders across a global matrix.
What you’ll do
- Product & Innovation Leadership
- Contribute to and execute the global digital A/V measurement strategy and roadmap, ensuring alignment with digital media trends and client needs.
- Define standards for cross‑screen video measurement, CTV, digital audio, and programmatic A/V planning.
- Partner with WPP Open, WPP Media MM&A, and agency teams to integrate robust A/V measurement frameworks into omnichannel planning and attribution tools.
- Drive innovation through AI‑powered forecasting, attention metrics, and cross‑channel video reach/frequency optimisation.
- Capability Building & Enablement
- Build and scale digital A/V measurement capability across markets through training, playbooks, and best‑practice frameworks.
- Develop and support specialist measurement communities (pods, guilds, centres of excellence) to ensure consistent methodology delivery.
- Establish global guidelines for A/V campaign tracking, viewability, fraud detection, and brand safety measurement.
- Client & Market Leadership
- Support global client teams with modern A/V measurement strategy, solution design, and activation excellence.
- Participate in discussions with clients, broadcasters, digital platforms, and joint industry committees (JICs) regarding modern measurement standards.
- Drive adoption of advanced A/V measurement frameworks (such as attention metrics and hook rates) within top global accounts to demonstrate business outcomes.
- Contribute measurement expertise to pitches, digital transformation programmes, and global client solutions.
- Technology, Data & Partnerships
- Manage relationships with key measurement vendors (e.g., Kantar, Nielsen, IAS, DoubleVerify).
- Ensure WPP’s A/V measurement stack is competitive, scalable, cookieless‑ready, and privacy‑compliant.
- Collaborate with AdTech engineering, Marketing Science, and Data Strategy teams to enhance attribution and MMM (Marketing Mix Modelling) inputs.
- Operational Excellence
- Govern measurement quality, data consistency, and delivery standards across campaigns.
- Collaborate with cross‑functional teams (activation, product, engineering, analytics) to ensure flawless execution of measurement setups.
- Provide troubleshooting and escalation support for complex or high‑value A/V measurement setups.
What you’ll need
- Proven experience in digital media, AdTech, or marketing analytics, with a focus on digital A/V (online video, social video, CTV, or digital audio) measurement.
- Experience in digital ad measurement, covering campaign objectives such as reach/frequency, addressability, viewability, attention, brand effectiveness, footfall, search uplift, online sales, and offline sales.
- Experience in product management, ad ops, or marketing science within a global, matrixed organisation or agency environment.
- Excellent understanding of the modern digital video ecosystem, cross‑screen measurement frameworks, identity solutions, and clean‑room technologies.
- Strategic thinker with the ability to translate complex measurement methodologies (e.g., attribution, attention, brand lift) into clear business value for clients.
- Hands‑on technical understanding of pixel implementation, SDKs, server‑to‑server tracking, and A/V platform analytics.
- Excellent communication and collaboration skills, with the ability to engage stakeholders across different markets and disciplines.
- Operationally minded, with a focus on quality, consistency, and scalable delivery.
- Experience in conducting RFIs, negotiating contracts, and managing partnerships is a plus.
- Knowledge of data privacy and security regulations as they relate to digital advertising.
- Ability to stay updated on industry developments and provide relevant advice or commentary.
Join us and help shape the future of Digital A/V Measurement across the world’s largest marketing and communications network, with a global platform to influence product innovation, capability build, and client strategy. You’ll have access to WPP’s world‑class data, technology, and AI ecosystem, working in a collaborative, forward‑thinking environment where your expertise drives enterprise‑level impact. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Director, Digital A/V Measurement - WPP Data & Technology Solutions, London employer: WPP Media
WPP is an exceptional employer, offering a dynamic and collaborative work culture that prioritises creativity and innovation in the fast-evolving digital A/V landscape. With access to world-class data and technology, employees are empowered to drive impactful change while enjoying robust professional development opportunities and a flexible hybrid working model. Located in London, WPP fosters a diverse and inclusive environment where every team member can thrive and contribute to shaping the future of marketing and communications.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Digital A/V Measurement - WPP Data & Technology Solutions, London
✨Show Your Creative Side
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We think you need these skills to ace Director, Digital A/V Measurement - WPP Data & Technology Solutions, London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit WPP Media. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of WPP Media:Show us that you’ve done your homework! In your application, briefly mention what you admire about WPP Media’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at WPP Media
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Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at WPP Media will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
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✨Be Ready for Scenario-Based Questions
At WPP Media, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
