At a Glance
- Tasks: Lead analytics for media effectiveness and improve campaign performance with data-driven insights.
- Company: Join WPP Media, a global leader in AI-driven media solutions.
- Benefits: Enjoy competitive pay, comprehensive health benefits, and generous paid time off.
- Other info: Be part of an award-winning team with excellent career growth opportunities.
- Why this job: Make a real impact on leading brands while working in a dynamic, collaborative environment.
- Qualifications: Degree in a quantitative field and experience in analytics or data science required.
The predicted salary is between 80000 - 100000 £ per year.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
This role is within the Data, Tech, and Analytics (DTA) team, within the Global Client Solutions organisation. The Global Client Solutions (GCS) team is responsible for all global clients within WPP. DTA is responsible for servicing clients with best-in-class data solutions, data strategy, analytics, technology and AI solutions to drive client growth. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We are seeking an Analytics Director to join our growing Analytics & Data Science team, reporting into the Data Tech and Analytics global lead. The team focuses on media effectiveness measurement, campaign analysis and client communication to help make brands become more valuable to the world. You will be working with a leading advertiser, to harness their data and improve the performance of their campaigns, developing and deploying media measurement solutions. Communication with client stakeholders and effective management of assigned tasks is critical in this role.
You will be joining an award winning team, with more than 16 tech and media industry awards to our name, including Campaign Magazine's Tech Awards Agency of the Year, Best Use of AI, and Breakthrough Tech as Part of a Campaign awards. We have invested in giving you the tools to make you as successful as possible, including training/development, full access to Google Cloud Platform and a wider global community of analysts and data scientists.
What You’ll Do:
- Strategic Analytics Application: Build and apply a deep understanding of marketing objectives to support Account teams with comprehensive measurement and testing plans.
- Marketing & Business Effectiveness: Lead the creation of clear, robust and thought-provoking campaign reviews and insights, and show the wider team/clients how to improve effectiveness.
- Measurement frameworks & Experimentation: Develop deep understanding of marketing platform testing and targeting abilities, and act in a consultative capacity in their implementation.
- Client Stakeholder Engagement: Build trusted relationships with senior client marketing, analytics, and data leads, acting as a knowledgeable and credible day-to-day strategic partner.
- Internal Stakeholder Engagement: Manage relationships with data engineering teams and set automation strategies to integrate new tools and solutions.
- Commercial Contribution: Support the commercial health of your client account by contributing to the scoping and delivery of high-value analytics projects.
- Thought Leadership: Translate complex data concepts for stakeholders and contribute to the company's data strategy, promoting data-driven innovation within the media industry.
Skills & Experience
- You will be highly numerate: able to confidently interpret data and apply statistical tests to draw robust conclusions.
- Holding a degree(s) in a quantitative field: Statistics, Mathematics, Economics, Engineering, Physical Science or Computer Science.
- Experience in analytics, measurement, data science, or a related field.
- Knowledge of applying measurement to media campaigns through Meta/Google, through brand and conversion lift studies, matched market tests or otherwise.
- Well-developed problem-solving skills and the ability to think critically and creatively.
- Strong understanding of statistics including hypothesis testing, descriptive statistics and distribution theory.
- Strong communication skills, with the ability to present complex ideas to both technical and non-technical audiences.
- Able to work independently and as part of a cross-functional team, using project management tools such as Jira/Trello.
- Ability to project manage analytics projects.
- Highly capable at presenting data in a visually engaging and insightful manner that cuts through the noise.
- Experience in mentorship and management, ability to display empathy in difficult situations and lead by example.
- Stay up-to-date with the latest industry trends and advancements in data science and analytics.
- Proficiency in SQL & R/Python, including understanding of packages such as pandas, numpy, scipy & matplotlib.
- Strong understanding of what data points can be collected and analysed in a digital campaign, and how each data point should be analysed.
- Analytical Prowess: Strong analytical and problem-solving skills, with working knowledge of advanced measurement tools including MMM, MTA, Sales Lift, and Brand Studies.
Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Director, Analytics (Measurement/T&L Program) in London employer: WPP Media
WPP Media is an exceptional employer that fosters a dynamic and collaborative work culture in the heart of Greater London. With a strong emphasis on employee growth, we offer competitive benefits and a hybrid work model that encourages creativity and flexibility, making it an ideal environment for professionals looking to make a meaningful impact in the media landscape.
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We think you need these skills to ace Director, Analytics (Measurement/T&L Program) in London
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