At a Glance
- Tasks: Drive digital insights and data strategies to shape impactful projects.
- Company: Join WPP Media, a leader in AI-driven media solutions.
- Benefits: Enjoy competitive pay, extensive benefits, and a supportive work culture.
- Other info: Collaborative environment with opportunities for growth and innovation.
- Why this job: Make a real difference by influencing decisions that affect millions.
- Qualifications: Expertise in digital research and audience insights is essential.
The predicted salary is between 50000 - 65000 £ per year.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
About WPP 650
Join an award-winning team at the heart of UK government, where your work will genuinely shape lives. As part of WPP 650 you’ll be part of a supportive, collaborative environment that values curiosity, kindness, and growth. Together, we use behaviour change principles to design smarter services, influence better decisions, and help millions of people across the country. Named WPP 650, after the 650 UK parliamentary constituencies, the name is a reminder that our work must reflect the full breadth of the country, every community, every audience. No two days are the same. The challenges are complex, the problems worth solving, and the learning constant. You’ll tackle issues that matter, alongside talented colleagues who care deeply about what they do. It’s demanding – but always rewarding. This is meaningful work with real-world impact – the kind you can point to with pride.
Role Summary
As a senior insight leader within WPP 650's specialist research & insight unit, The Citizens Consultancy, you will be at the heart of WPP 650's mission, responsible for driving our digital and data-driven insight capabilities. This role is integral in how we leverage data sets, digital signals and social commentary to thoroughly explore, understand, and surface citizens' voices, sentiment and experiences. You will be central to elevating audience understanding, ensuring strategy is grounded in robust data, delivering complex analyses and ensuring insights fuel strategy, planning, and buying. You will deliver a variety of workstreams working collaboratively with the team and our data partners and will also contribute to emerging areas like AI-driven discovery and LLM visibility.
Key Responsibilities in this role:
- Data expertise and insight generation: Serve as an expert on audience intelligence surfacing understanding and insights from a range of data and digital signals such as Tik Tok, Reddit, search and social data. Deliver cultural intelligence and utilise dashboards to keep abreast of trends and content insights providing a continuous flow of audience trends and understanding.
- Innovation: Champion the integration of AI and machine learning into workflows - automating data processes, enabling real-time trend detection. Continuously seek new analytic techniques, data sources, and tools and help lead the development of AI-driven discovery and LLM visibility. Provide expertise by integrating digital data with a wide range of other data and devise innovative digital data collection methods when required.
- Stakeholder & Partner Management: Be a primary day to day contact for insight. Cultivate robust relationships and work closely with data experts and leaders across WPP 650 and wider stakeholders across WPP. Manage key partnerships with digital insight and data providers and proactively evaluate new suppliers.
- Project Leadership: Accountable for designing, establishing and delivering digital and data insight projects, ensuring quality delivery, with strong narratives. Drive team capability in digital research and analytics. Play a pivotal role in client and agency meetings, championing the value of digital insights and contributing to thought leadership.
- Commercial & Legal Acumen: Provide expert knowledge of legal practices including GDPR and AI regulations, with a strong emphasis on data privacy in digital contexts.
Skills and Experience
- Data and Digital Research Mastery: Solid experience with exceptional expertise in digital research methods, products, platforms, and tools. Proven experience in mining the digital ecosystem for audience insights and trends, and their application to strategy. Extensive experience with social listening platforms (Brandwatch, Talkwalker or Pulsar etc).
- Audience Expertise: Profound understanding of UK consumer trends, media consumption trends and their impact on a breadth of audiences. Fluent in internet culture and subcultures, and how trends emerge online.
- Analysis, Strategic & Analytical Thinking: Master of collecting, processing and organizing complex quantitative data with a proven ability to perform complex analyses of digital data and develop breakthrough insights that drive strategy.
- Influential Communication: Superior ability to lead dialogues, present complex digital information clearly and compellingly to all levels of seniority, and design high-impact presentations and thought leadership.
- Relationship Building & Collaboration: Ability to cultivate strong client and partner relationships, demonstrating strong influence and willingness to collaborate to foster cross-functional collaboration.
- Project Management Excellence: Expert in design and delivery of complex digital insight projects, ensuring timely, on-budget, and high-quality deliverables.
Preferred (not essential):
- Knowledge of media industry, research tools & sources such as TGI, YouGov Profiles, IPA Touchpoints.
Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note this is a UK based role and requires individuals to have the right to work in this location.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
Digital & Insights Manager in London employer: WPP Media
WPP Media is an exceptional employer that fosters a collaborative and inclusive work culture, where employees are empowered to drive meaningful change in the UK government sector. With a strong commitment to employee growth, WPP Media offers extensive professional development opportunities, a comprehensive benefits package, and a hybrid working model that promotes work-life balance. Join a team that values curiosity and creativity, and be part of impactful projects that shape the lives of millions across the country.
StudySmarter Expert Advice🤫
We think this is how you could land Digital & Insights Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your own. This will help you tailor your responses and show that you're genuinely interested in being part of their team.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online platforms. This will help you get comfortable with common questions and refine your storytelling skills to showcase your experience effectively.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can leave a lasting impression and keep you top of mind. Plus, it shows your enthusiasm for the role and appreciation for the opportunity.
We think you need these skills to ace Digital & Insights Manager in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Digital & Insights Manager role. Highlight your experience with data-driven insights and digital research methods, as these are key to what we’re looking for at WPP Media.
Showcase Your Data Skills:We want to see your expertise in digital data and audience intelligence. Include specific examples of how you've used data to drive strategy or influence decisions in your previous roles. This will help us understand your analytical thinking!
Be Authentic:Let your personality shine through in your application. We value curiosity and kindness, so don’t hesitate to share your passion for media and insights. A genuine touch can make your application stand out!
Apply Through Our Website:For the best chance of success, make sure to submit your application through our official website. This way, we can easily track your application and ensure it reaches the right people at WPP Media.
How to prepare for a job interview at WPP Media
✨Know Your Data Inside Out
As a Digital & Insights Manager, you'll need to demonstrate your expertise in digital research methods and audience intelligence. Brush up on the latest trends in social listening platforms like Brandwatch or Talkwalker, and be ready to discuss how you've used data to drive strategy in past roles.
✨Showcase Your Innovation Mindset
WPP Media values innovation, especially in integrating AI and machine learning into workflows. Prepare examples of how you've championed new analytic techniques or tools in your previous positions. Highlight any projects where you automated processes or detected trends in real-time.
✨Build Strong Relationships
Relationship building is key in this role. Think about how you've cultivated partnerships with stakeholders in the past. Be ready to share specific examples of how you've collaborated with data experts or managed key partnerships to achieve project goals.
✨Communicate Clearly and Compellingly
Your ability to present complex digital information clearly will be crucial. Practice explaining your insights and analyses in a straightforward manner. Consider preparing a high-impact presentation that showcases your findings and demonstrates your communication skills.
