At a Glance
- Tasks: Lead digital planning and execution for top brands, focusing on programmatic and data-driven strategies.
- Company: Join WPP Media, a pioneering agency at the forefront of AI-driven media solutions.
- Benefits: Enjoy competitive pay, health benefits, flexible work options, and opportunities for personal growth.
- Other info: Be part of a vibrant culture that values creativity, collaboration, and continuous learning.
- Why this job: Make a real impact in the digital marketing landscape while working with innovative technologies.
- Qualifications: Experience in digital campaign planning and strong analytical skills are essential.
The predicted salary is between 70000 - 90000 £ per year.
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
About EssenceMediacom: A Leading WPP Media Brand
EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.
Role Summary and Impact
The Digital Associate Director leads the digital planning output for the client, with a focus on programmatic and data‑led planning. They lead the implementational planning output of their direct team but are also responsible for engaging with and mobilising the experts in the agency to deliver a seamless and integrated digital plan. The role involves leading a growing team and working closely with clients and a range of wider stakeholders to ensure high quality, consistent campaigns that meet our client KPIs.
Measures of Success
- In three months: Built visibility and trust with multiple stakeholders – both internally and externally. They will see you as a reliable and trusted digital advisor. Showcased exceptional project management skills through the delivery of multiple campaigns. Built strong relationships with your team, nurturing their growth and development, reviewing and re‑setting KPIs as required.
- In six months: Delivered a step‑change in the digital planning and execution strategy. Led and evolved our test & learn agenda to ensure we are testing our way to delivering impactful change to DFS and Costa’s business in the face of an ever‑evolving industry. Delivered brilliant work to the client – building innovation into our plans, whether this is through smart tech, data, creative or audience insight.
Responsibilities of the role
- You will be the lead client contact and responsible for delivering best in class activity across digital to meet client KPIs.
- You will be responsible for managing planning, execution & optimisation of budget, channels, tactics and creative when a campaign is in flight to ensure we deliver vs. our objectives for any given brief.
- You will understand the performance at both a macro and micro level to ensure recommendations to client are based on sound data and can lead to quantifiable change.
- You will feed in at each stage of the client planning process to inform wider comms strategy, test and learn and innovation strategies.
- A key part of this role involves providing sound insights and recommendations that can inform our comms and drive implementation strategies, which you will be responsible for delivering at a planning and execution stage.
- You will lead a team of experts to help define best practice, automate processes and deliver the right insights for your clients.
Skills and Experience
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Experience in planning and executing DR & Brand campaigns across Paid Social, Display & Video, with an in depth knowledge of programmatic platforms. Excellent display and paid social knowledge. Understanding the landscape, the application and the opportunities within these channels. Experience in leading and developing client relationships. Team building, nurturing and development experience. Excellent numerical and analytical skills. Enthusiastic, and positive attitude to learning, growing and building a team. Strategic understanding of digital channels within a wider context.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note this is a UK based role and requires individuals to have the right to work in this location.
Digital Director in London employer: WPP Media
WPP Media is an exceptional employer that prioritises employee growth and collaboration, offering a dynamic work culture where creativity thrives. With access to global networks and resources, employees can pursue their passions while enjoying competitive benefits such as comprehensive health plans, generous paid time off, and a supportive hybrid work environment. Join us in shaping the future of media and marketing, where your contributions are valued and your career can flourish.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Director in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for WPP Media and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like WPP Media are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with WPP Media on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at WPP Media. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Director in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit WPP Media. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of WPP Media:Show us that you’ve done your homework! In your application, briefly mention what you admire about WPP Media’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at WPP Media
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at WPP Media will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At WPP Media, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
