At a Glance
- Tasks: Lead digital media planning and activation for Electronic Arts across various channels.
- Company: Join WPP Media, a leader in AI-driven media solutions.
- Benefits: Enjoy competitive pay, health benefits, and a supportive work culture.
- Other info: Collaborative environment with opportunities for growth and development.
- Why this job: Make an impact in the gaming industry with innovative digital strategies.
- Qualifications: Experience in digital planning and strong communication skills required.
The predicted salary is between 60000 - 80000 £ per year.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
The role:
Role Overview
The Account Director (Digital Planning & Activation) is a senior client leadership role responsible for overseeing digital media planning and activation delivery for Electronic Arts (EA) across biddable and platform-led channels. The role operates at the centre of EA’s hub-and-spoke delivery model, working closely with central planning and activation teams and local market teams to ensure digital strategies are planned holistically and activated consistently across markets. This role blends digital planning leadership, activation governance, and client partnership, ensuring EA’s objectives are translated into effective digital plans and best-in-class execution.
Scope of Channels (Digital-First)
- Programmatic Display & Video
- Online Video & CTV
- Paid Social
- DSP- and platform-led digital media
- Data- and audience-driven digital planning and execution
Key Responsibilities
Digital Planning Leadership- Lead digital media planning oversight across EA scopes, ensuring plans are:
- Strategically sound
- Aligned to EA business objectives
- Feasible for activation across markets
- Partner with central planning teams to:
- Shape digital channel strategy
- Define budget allocation and channel roles
- Align planning outputs with activation realities
- Ensure digital planning considerations are clearly communicated and understood by local markets and activation teams
- Own senior oversight of digital activation delivery across EA markets
- Ensure digital plans are translated into clear, executable activation frameworks
- Oversee campaign structure, activation logic, timelines, and delivery quality
- Act as senior escalation point for digital delivery, performance, or operational risks
- Ensure digital best practices and governance standards are applied consistently
- Act as the primary bridge between central teams and local markets for digital planning and activation
- Work closely with central planning and activation leadership to:
- Define digital frameworks and ways of working
- Maintain consistency across markets
- Partner with local markets to:
- Align global and regional digital strategies to local market requirements
- Support planning interpretation and activation feasibility
- Ensure local insights and constraints inform both planning and execution
- Balance global consistency with local flexibility across digital activity
- Serve as a trusted senior digital planning and activation partner to EA stakeholders
- Lead digital discussions across:
- Strategy and planning alignment
- Activation approach and platform selection
- Performance, optimisation, and learning
- Clearly articulate digital trade-offs, constraints, and opportunities to EA clients
- Support test-and-learn and optimisation frameworks across planning and activation
- Ensure digital plans and activation deliver against EA KPIs and outcomes
- Maintain oversight of pacing, optimisation priorities, and delivery performance
- Partner with measurement and analytics teams to ensure:
- Digital reporting clarity
- Consistent performance interpretation
- Ensure governance is maintained across platforms, partners, and markets
- Own commercial accountability across digital planning and activation scopes, including:
- PO management
- Finance process adherence
- Forecasting and cost control
- Work closely with finance and operations teams to ensure:
- Accurate billing
- Transparent financial management
- Alignment between planning assumptions and activation delivery
- Support business cases and staffing justification linked to digital delivery needs
- Provide senior leadership across digital planning and activation teams
- Create clarity on ownership, responsibilities, and decision-making within a matrixed model
- Support capability development in digital planning and activation best practice
- Champion EA digital ways of working across central and local teams
Skills and Experience
Essential- Proven experience in a digital planning and activation leadership role
- Strong understanding of digital media planning and biddable activation
- Experience managing complex, multi-market digital scopes
- Strong commercial and operational leadership skills
- Excellent stakeholder management and communication capability
- Experience working with global entertainment, gaming, or technology clients
- Experience operating within hub-and-spoke or global/regional delivery models
- Familiarity with platform-heavy and performance-led digital environments
- Strategic yet delivery-focused
- Calm and credible under pressure
- Commercially rigorous
- Collaborative and pragmatic
- Clear, confident decision-maker
Reporting & Stakeholders
- Reports into: Senior Client / Business Leadership
- Key stakeholders: EA global, regional, and market teams; Central digital planning and activation leadership; Local market planning and activation teams; Finance, operations, and platform partners
Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
Digital Associate Director, Media Planning in London employer: WPP Media
WPP Media is an exceptional employer that prioritises employee growth and development, fostering a culture of creativity and collaboration. With a commitment to inclusivity and a comprehensive benefits package, including competitive medical and retirement plans, employees are empowered to thrive in a supportive environment. The hybrid work model encourages teamwork while allowing flexibility, making WPP Media an ideal place for those seeking meaningful and rewarding careers in the dynamic field of digital media planning.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Associate Director, Media Planning in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who might have insights into WPP Media. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Prepare for interviews by researching WPP Media’s recent projects and campaigns. Show us you’re genuinely interested and ready to contribute to EA’s digital strategies right from the get-go!
✨Tip Number 3
Practice your pitch! Be ready to articulate how your experience aligns with the role of Digital Associate Director. We want to hear how you can lead digital planning and activation effectively.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Digital Associate Director, Media Planning in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Digital Associate Director role. Highlight your experience in digital media planning and activation, and show how it aligns with EA's objectives. We want to see how you can bring value to our team!
Showcase Your Leadership Skills:This role is all about leading teams and managing complex projects. Use your application to demonstrate your leadership experience, especially in digital environments. Share specific examples of how you've successfully guided teams or projects in the past.
Be Clear and Concise:When writing your application, keep it straightforward and to the point. We appreciate clarity, so avoid jargon and focus on what makes you a great fit for the role. Remember, less is often more!
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at WPP Media
✨Know Your Digital Media Inside Out
Make sure you brush up on the latest trends in digital media planning and activation. Understand the nuances of programmatic display, online video, and paid social strategies. Being able to discuss these topics confidently will show that you're not just familiar with the basics but are genuinely passionate about the field.
✨Showcase Your Leadership Skills
As a potential Digital Associate Director, you'll need to demonstrate your ability to lead teams effectively. Prepare examples of how you've successfully managed complex projects or guided teams through challenges. Highlight your experience in stakeholder management and how you've fostered collaboration between central and local market teams.
✨Align with EA's Objectives
Research Electronic Arts and their business objectives thoroughly. Be ready to discuss how your digital strategies can align with their goals. This shows that you’re not just looking for a job, but that you’re invested in helping them achieve success through effective digital planning.
✨Prepare for Scenario-Based Questions
Expect questions that ask you to solve hypothetical problems related to digital planning and activation. Think about how you would approach campaign structures, timelines, and performance optimisation. Practising these scenarios will help you articulate your thought process clearly during the interview.
