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- Tasks: Support media strategy and campaign planning for Nestlé, using data and insights.
- Company: Join WPP Media, a leader in AI-driven media solutions.
- Benefits: Enjoy competitive pay, extensive benefits, and a supportive work culture.
- Other info: Flexible hybrid work environment with opportunities for growth and development.
- Why this job: Be part of a dynamic team shaping the future of media and marketing.
- Qualifications: Strong analytical skills and a passion for media and technology.
The predicted salary is between 35000 - 45000 £ per year.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com.
Category Planner Role Summary and Impact
Openmind, part of WPP, is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the European transformation for Nestlé’s media function. Core to the solution is the advanced best data and technology capabilities, fuelled by WPP’s investment in AI, to maximise the impact of Nestlé media investment.
The Category Planner sits within the joined ZEUR Food & Confectionery team. This is a fantastic chance for a confident cross-channel media practitioner to input heavily into the strategic planning of multiple multichannel strategies for Nestlé while developing client leadership skills. You will be given a range of planning responsibilities that will help you build your skills above and beyond a well-rounded planner. Aside from this, you'll be part of a great team who will strive to deliver best-in-class planning work for Nestlé and OpenMind, pushing industry boundaries whilst maximising returns for their brands.
RESPONSIBILITIES:
- Support the ZEUR Food & Confectionery Strategy Leads in all work related to media strategy, campaign toolkits and guidance on best practices:
- Audience Definitions, building and analysing in Audience Origin
- Comparison of media landscapes and media differences across countries
- Gathering information from local markets
- Contacting publishers & platforms for questions and requests
- Creating Production Plans
- Helping to define the strategy, generating insights
- Power Point Chart creation
- Support the ZEUR Food & Confectionery Category Lead in data collection, local market coordination, analysis, client communication, and development projects:
- Drawing data and plans from the Nestlé business tools (Redmill, CPRS, MMP, Open platform) and sharing with the client and building reports & analysis on them.
- Being responsible for ongoing collection of information from local markets (e.g., responsible for BLS collection, best practices, cases, reports), also helping with ad-hoc data collection.
- Helping to put together different types of reports and analysis, as well as other types of decks (such as campaign performance reviews and QBRs) through data collection and analysis and building PPT slides.
- Communicating with the client and our internal teams, coordinating timelines and meeting schedules.
- Onboard fully onto the OpenMind platforms and Nestlé specific tools & integrate with all key stakeholders.
- Work collaboratively with internal and external stakeholders including creative agency counterparts.
- Work with above-market specialists to help integrate capabilities into everyday planning.
- Support the development of exceptional, award-winning media work.
- Develop a solid understanding of Nestlé’s business, and marketing, and the role media plays within it.
- Build strong relationships with local and above-market teams and above-market clients.
- Continue to develop understanding of digital, data, and marketing technology, and how we use them to drive growth for our clients.
- Contribute to OpenMind culture in the team – great planners with clear goals, objectives, and development plans.
Skills and Experience
- Good understanding of different media channels, and where and when to use them (effective and efficient media planning).
- Good understanding of media KPIs and how to read them.
- Experienced in using the WPP Media tools: Architect, The Hub, Audience Translator, Audience Origin ADB (the new Open Tools) and BAV.
- Experienced in using other industry tools such as WARC, Mintel, Statista, Euromonitor, TGI, and YouGov BrandIndex.
- Ideally experienced in using the platform business managers (Meta, TikTok, Pinterest, Amazon, YouTube) but this is not mandatory.
- Excel and PowerPoint savvy.
- Strong analytical mind, who can identify trends and insights across multiple data sources.
- Problem solving skills and a desire to find solutions and new ways around obstacles.
- A thirst for learning about technology, trends, media, people, brands and industry.
- Excellent organizational skills.
- Attention to detail.
- Good storytelling and presentation skills – to give our ideas and thinking the best chance of coming to fruition.
- Calm under pressure.
- Keen to develop relationships with clients.
Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please read our Privacy Notice for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted.
Category Planner in London employer: WPP Media
Contact Detail:
WPP Media Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Category Planner in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand WPP Media's values and how they align with your own. This will help you stand out and show that you're genuinely interested in being part of the team.
✨Tip Number 3
Practice your storytelling skills! Be ready to share your experiences and how they relate to the role of Category Planner. Use the STAR method (Situation, Task, Action, Result) to structure your answers and keep them engaging.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining WPP Media and being part of our exciting journey.
We think you need these skills to ace Category Planner in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Category Planner role. Highlight your experience with media channels and data analysis, as these are key to impressing us at WPP Media.
Showcase Your Skills: Don’t just list your skills; demonstrate them! Use specific examples from your past experiences that showcase your analytical mind and problem-solving abilities. We love seeing how you’ve tackled challenges in the past.
Be Clear and Concise: When writing your application, keep it straightforward. Use clear language and avoid jargon where possible. We appreciate a well-structured application that gets straight to the point!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details you need about the role there!
How to prepare for a job interview at WPP Media
✨Know Your Media Channels
Make sure you have a solid understanding of different media channels and when to use them. Brush up on the latest trends in media planning, as well as the specific tools mentioned in the job description, like Audience Origin and The Hub. This will show that you're not just familiar with the basics but are also ready to dive into the specifics.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive decisions in past roles. Be ready to share examples of how you've identified trends and insights from multiple data sources. This is crucial for the Category Planner role, so having concrete examples will help you stand out.
✨Master Your Presentation Skills
Since you'll be creating PowerPoint presentations and reports, practice your storytelling and presentation skills. Think about how you can convey complex information clearly and engagingly. You might even want to prepare a mini-presentation on a relevant topic to showcase your skills during the interview.
✨Build Relationships
Demonstrate your ability to build strong relationships with clients and internal teams. Think of examples where you've successfully collaborated with others to achieve a common goal. This will highlight your teamwork skills and your fit within the collaborative culture at WPP Media.