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For Companies At a Glance
- Tasks: Lead analytics for Nestlé, optimising media budgets and driving strategic insights.
- Company: Join WPP Media, a creative transformation company with a collaborative culture.
- Benefits: Enjoy competitive pay, health benefits, generous time off, and mental health days.
- Why this job: Make a real impact in a dynamic role that blends analytics and creativity.
- Qualifications: Degree in Maths, Statistics, or Economics; strong analytical skills required.
- Other info: Hybrid working model with excellent career growth opportunities.
The predicted salary is between 36000 - 60000 ÂŁ per year.
About OpenMind
OpenMind by WPP is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the European transformation for Nestlé’s media function. Core to the solution is the advanced data and technology capabilities, fueled by WPP’s investment in AI, to maximize the impact of Nestlé media investment.
Account Overview
OpenMind was recently awarded the ZEUR assignment for Nestlé Europe. With 47 countries, +450 team members, and regular new product launches, the account is looking for a Business Director to provide strong Analytics experience and leadership for in-scope Nestlé categories. This role offers variety, blending growth delivery for brands, strategic consultancy, and establishing a framework for delivering change at scale.
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. WPP Media is WPP’s global media collective.
Role Summary and Impact
The Business Director, Business Intelligence bridges Nestlé Category teams and Analytics best practice. This position supports media investment teams as they set annual media budgets and optimize plans. It includes understanding the media marketing measurement landscape and explaining complex concepts in a digestible way to clients and internal teams. The role involves raising analytics standards across ZEUR, educating wider Local Market teams, and driving analytics excellence across the region.
Responsibilities
- Lead the creation of budget setting exercises at ZEUR level and provide recommendations on a diverse array of channel budget optimization tools and methodologies to be applied centrally.
- Leverage Marketing Mix Models and Marketing Best Practice to achieve budget setting goals.
- Leverage Nestlé Measurement Framework to understand how each touchpoint is measured (RDM, Search, TV, Online Video, others).
- Work with markets in Europe to calibrate Marketing Mix Model response curves into the agency media planning software.
- Lead the development of consolidated Marketing Mix Model analysis for Nestlé Category teams.
- Utilize statistical techniques to apply available FMCG benchmarks to complete missing information.
- Provide relevant inputs to Nestlé Zone Europe Media Principles and localize this guide with the category.
- Integrate key media concepts into the narrative, such as reach, frequency, GRPs, carryover generation, multimedia measurement, and brand-demand generation.
- Collect relevant data assets from markets to localize sufficiency guidelines and train local cluster markets in their usage.
Skills and Experience
- Bachelor’s degree, preferably in Applied Math, Statistics, Economics, or Management (with quantitative coursework).
- Experience in a highly analytic or strategic role; comfortable with numbers and applying statistical methods in a marketing context.
- Proactive with strong attention to detail; able to manage multiple projects.
- Polished verbal and written communications skills.
- Familiar with techniques such as: Marketing or Media Mix Modelling, Regression/Multi-variate regression, Ad Effectiveness research, A/B tests, Lift analysis, Multicell analysis, Digital & Multi-touch attribution, and Media Mix Optimization based on response curves.
- Extensive experience delivering presentations to senior stakeholders.
Life at WPP Media & Benefits
We invest in employees to help them do their best work. Benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, partner discounts, and mental health days. WPP Media is an equal opportunity employer with a hybrid working model.
If you require accommodations, discuss this with the hiring team during the interview process.
(Please note this is a UK based role and requires individuals to have the right to work in this location)
Please read our Privacy Notice for more information on how we process the information you provide.
While we appreciate all applications, only those candidates selected for an interview will be contacted.
Business Director, Applied Analytics in London employer: WPP Media
Contact Detail:
WPP Media Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Director, Applied Analytics in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to WPP or Nestlé. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by brushing up on your analytics knowledge. Be ready to discuss how you can leverage Marketing Mix Models and other techniques to drive results for Nestlé.
✨Tip Number 3
Showcase your communication skills! Practice explaining complex analytics concepts in simple terms. This will impress interviewers and show you're a great fit for the role.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Business Director, Applied Analytics in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Business Director, Applied Analytics. Highlight your experience with analytics and any relevant projects that showcase your skills in a marketing context. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of your achievements in analytics and how they relate to the responsibilities outlined in the job description. Let us know what excites you about working with OpenMind!
Showcase Your Communication Skills: Since this role involves explaining complex concepts, make sure your application reflects your polished verbal and written communication skills. Use clear and concise language, and don’t shy away from demonstrating your ability to simplify analytics for different audiences.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you’re considered for the role. Plus, it’s super easy – just follow the prompts and submit your materials!
How to prepare for a job interview at WPP Media
✨Know Your Numbers
As a Business Director in Applied Analytics, you'll need to be comfortable with numbers and statistical methods. Brush up on your Marketing Mix Models and be ready to discuss how you've applied these techniques in previous roles. Prepare specific examples that showcase your analytical skills and how they’ve driven results.
✨Master the Art of Communication
You'll be explaining complex concepts to clients and internal teams, so practice breaking down intricate analytics into simple terms. Think about how you can convey your insights clearly and effectively. Consider preparing a short presentation or two to demonstrate your communication style and ability to engage stakeholders.
✨Showcase Your Leadership Skills
This role involves leading budget-setting exercises and driving analytics excellence. Be prepared to share examples of how you've led teams or projects in the past. Highlight your proactive approach and attention to detail, as these are key traits for success in this position.
✨Understand the Company Culture
Familiarise yourself with WPP Media's values and the OpenMind agency model. Show that you understand their mission to use creativity for better futures. During the interview, relate your personal values and experiences to theirs, demonstrating that you're not just a fit for the role, but also for the company culture.
