At a Glance
- Tasks: Manage and optimise Paid Search and Paid Social campaigns while analysing performance data.
- Company: Join WPP Media, a leader in AI-driven media solutions and creative transformation.
- Benefits: Enjoy competitive pay, health benefits, generous time off, and opportunities for personal growth.
- Other info: Dynamic hybrid work environment with a focus on collaboration and creativity.
- Why this job: Make a real impact in digital marketing and work with talented colleagues who care.
- Qualifications: Passion for digital marketing and basic knowledge of PPC and social platforms.
The predicted salary is between 30000 - 40000 € per year.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Role Summary and Impact
As a Biddable Executive, you will develop excellent platform knowledge and support the management and optimization of both Paid Search and Paid Social campaigns. You will perform keyword research, campaign building, daily monitoring, and data analysis to generate insightful commentary for performance reporting. Working closely with the Biddable Manager, you will contribute to executing best-in-class Biddable strategies, continuously seeking new opportunities through personal research and cross-team collaboration. This role offers breadth for growth from entry-level to those ready to take ownership of specific testing elements and contribute to client strategy, operating effectively within the WPP Open ecosystem.
Reporting Structure: Reports to Biddable Manager.
Key Responsibilities
- Campaign Management: Perform end-to-end setup of Paid Search and Paid Social campaigns across relevant platforms. Effectively manage designated biddable campaigns, ensuring ongoing and timely optimization and continuously looking for opportunities to improve performance. Undertake regular Quality Assurance (QA) checks to ensure campaigns meet best practice standards, minimizing errors and ensuring consistent adherence to process. Monitor campaign performance and pacing, troubleshooting and optimizing campaigns as necessary to improve performance. Produce detailed and accurate weekly/monthly campaign performance reports and performance commentary. Assist with more detailed analysis including end-of-campaign reporting, quarterly/annual reviews, and standalone projects. Contribute to client testing plans, including supporting the planning, execution, and evaluation of tests with methodical accuracy.
- Client & Partner Support: Collaborate with and support team members in the implementation, optimization, and biddable activation for clients. Contribute to client meetings and participate in ongoing client engagement. Communicate effectively with your Manager, client team, and client contacts regarding deadlines and delivery of work. Work with partners and attend regular platform training to develop biddable skillset and industry knowledge.
- Operational Excellence: Identify gaps in achievement of goals, objectives, and/or processes, and work with the line manager to improve performance and drive efficiencies. Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends. Support on the day-to-day QA process across activation, minimizing error and risk, and ensuring consistent and accurate adherence to process.
Skills and Experience
- Biddable Aptitude: Passion for digital marketing, particularly Paid Search and Paid Social. Demonstrating developing proficiency in core PPC and social technology platforms (e.g., Google Ads, Meta Ads Manager, SA360, Skai, TikTok, Pinterest). Current certifications (e.g., Google and Microsoft Ads, Meta Blueprint) are a plus.
- Analytical & Technical: Affinity for numbers and an analytical thought process, with basic data analysis knowledge and keenness to identify trends and actionable insights.
- Foundational Knowledge: Solid understanding of media planning fundamentals (e.g., reach, frequency, channels, formats) relevant to biddable media.
- Organisational & Proactive: Ability to manage time effectively, work as part of a group, proactive and self-motivated, always looking to expand knowledge and capabilities.
- Communication: Attention to detail and excellent communication skills, both written and verbal.
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note this is a UK based role and requires individuals to have the right to work in this location.
Biddable Executive in London employer: WPP Media
WPP Media is an exceptional employer that prioritises employee growth and well-being, offering a collaborative and supportive work culture where creativity thrives. With access to cutting-edge resources and a commitment to meaningful work, employees can engage in impactful projects while enjoying competitive benefits, including generous paid time off and mental health awareness initiatives. Located in the heart of the UK, WPP Media fosters a sense of community and belonging, ensuring that every team member has the opportunity to contribute to transformative media strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Biddable Executive in London
✨Tip Number 1
Get to know the company inside out! Research WPP Media's recent campaigns and their approach to biddable media. This will not only help you in interviews but also show your genuine interest in the role.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn, join relevant groups, and engage in discussions. This can give you insider info and might even lead to a referral!
✨Tip Number 3
Prepare for those tricky interview questions! Think about how your skills align with the responsibilities of a Biddable Executive. Practice articulating your thoughts clearly and confidently.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the WPP Media team.
We think you need these skills to ace Biddable Executive in London
Some tips for your application 🫡
Show Your Passion for Digital Marketing:When writing your application, let your enthusiasm for digital marketing shine through! Mention any relevant experience with Paid Search and Paid Social, and don’t forget to highlight any certifications you have. We love seeing candidates who are genuinely excited about the field.
Be Clear and Concise:Keep your application straightforward and to the point. Use clear language and avoid jargon that might confuse us. We appreciate a well-structured application that makes it easy for us to see your skills and experiences at a glance.
Tailor Your Application:Make sure to customise your application for the Biddable Executive role. Reference specific responsibilities from the job description and explain how your background aligns with them. This shows us that you’ve done your homework and are genuinely interested in joining our team.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it gives you a chance to explore more about WPP Media and what we stand for!
How to prepare for a job interview at WPP Media
✨Know Your Platforms
Familiarise yourself with the key platforms mentioned in the job description, like Google Ads and Meta Ads Manager. Being able to discuss your experience or knowledge of these tools will show that you're ready to hit the ground running.
✨Show Your Analytical Side
Prepare to talk about how you've used data analysis in past roles or projects. Bring examples of how you identified trends or insights that led to improved campaign performance. This will demonstrate your analytical aptitude, which is crucial for a Biddable Executive.
✨Emphasise Team Collaboration
WPP Media values collaboration, so be ready to share experiences where you've worked effectively in a team. Highlight how you contributed to group success and how you can support your colleagues in achieving shared goals.
✨Ask Insightful Questions
Prepare thoughtful questions about the role and the company culture. This shows your genuine interest in WPP Media and helps you assess if it's the right fit for you. Consider asking about their approach to campaign optimisation or how they foster employee growth.
