At a Glance
- Tasks: Lead strategic planning and execution for eCommerce campaigns across major platforms.
- Company: Join WPP Media, a leader in AI-driven media solutions.
- Benefits: Enjoy competitive pay, extensive benefits, and a supportive work culture.
- Other info: Hybrid work environment with opportunities for professional growth and development.
- Why this job: Make an impact in the fast-paced world of retail media and eCommerce.
- Qualifications: Experience in eCommerce, retail media, and strong leadership skills required.
The predicted salary is between 63000 - 77000 £ per year.
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com.
Role Summary and Impact
We are seeking an experienced Retail Media leader to drive strategic planning, client delivery, and team performance across a portfolio of commerce accounts. This role combines deep retail media expertise with strong account leadership, responsible for developing insight-led strategies, overseeing end-to-end campaign execution, and delivering measurable business outcomes across key platforms including Amazon, CitrusAd, Criteo, Skai, and Pacvue.
- Account Leadership & Delivery: Lead the end-to-end output of the team across client-facing work and operational delivery. Ensure consistently high standards, with strong adherence to processes, controls, and best practices.
- Strategic Planning & Business Understanding: Develop a deep understanding of the client’s business, objectives, and KPIs. Apply this to shape effective, insight-led retail media strategies that drive measurable outcomes.
- Retail Media Platform Expertise: Demonstrate strong experience working across key retail media platforms including Amazon, CitrusAd, and Criteo. Apply platform expertise to guide planning, optimisation, and performance, ensuring best-in-class execution across channels.
- Innovation & Proactive Thinking: Stay informed on industry trends, platform developments, and new product releases. Proactively identify and introduce opportunities to enhance client performance and maintain a competitive edge.
- Client & Partner Relationship Management: Build and maintain strong relationships with key client stakeholders and media partners. Act as a trusted point of contact, confidently contributing insights and recommendations beyond immediate scope.
- Team Leadership & Development: Support and develop a high-performing team, fostering a collaborative and accountable working environment. Take an active role in coaching, performance management, and career progression.
- Communication Leadership: Lead day-to-day communications across clients, partners, and internal stakeholders, ensuring clear alignment and effective delivery. Engage senior leadership when required.
- Operational Excellence & Process Improvement: Continuously identify opportunities to improve efficiency through better processes, automation, and adoption of tools and technology.
- Financial & Process Ownership: Oversee activation-related financial processes, ensuring accuracy, compliance, and timely delivery across all campaigns.
- Measurement & Performance: Maintain a strong understanding of measurement frameworks and partner capabilities. Use this knowledge to guide optimisation strategies and performance discussions with clients.
- Workshops & Strategic Contribution: Lead and contribute to client workshops and planning sessions, bringing structured thinking, insight, and strategic direction.
- Cross-Team Collaboration: Work closely with cross-functional teams (including GOC) to ensure seamless integration and consistent, high-quality execution across all workstreams.
- Retail Media Integration: Play a key role in embedding retail media within broader client strategies, identifying opportunities to connect activity across the wider marketing mix.
- Partner & Product Development: Support the development and testing of commerce products and solutions in collaboration with partners such as Skai, ensuring continued innovation and relevance.
- Personal Development: Set clear objectives with your line manager and demonstrate ongoing growth in leadership, strategic thinking, and client impact.
Skills and Experience
At WPP Media, our culture and people are at the heart of everything we do. In this role, it is essential to embody WPP and WPP Media’s core values:
- Be Extraordinary: by leading collectively to inspire transformational creativity.
- Create an Open Environment: by balancing people and client needs, cultivating trust and collaboration.
- Lead Optimistically: by championing growth and development to drive progress across the business.
Experience in eCommerce and retail media, including campaign set-up, management, optimisation, and reporting across both media owner and technology vendor platforms. Excellent understanding of the strategic and tactical application of retail media and digital marketing, with the ability to translate this into effective client solutions. Proven hands-on experience across the Amazon ecosystem, with a solid understanding of the wider UK retail landscape (e.g. Tesco, Sainsbury’s, ASDA, Morrisons, Ocado) and quick commerce partners (e.g. Deliveroo, Uber Eats). Experience working with bid management platforms such as Skai and Pacvue. Demonstrated project management and team leadership experience, with the ability to manage multiple workstreams and deliver against deadlines. Strong stakeholder management skills, with experience coordinating across clients, internal teams, and external partners. High level of data literacy, with the ability to interpret performance data and translate insights into clear strategic recommendations. Strong attention to detail, ensuring accuracy and quality across all outputs. Confident communication and storytelling skills, able to present ideas and strategies clearly and persuasively to a range of stakeholders. Effective team management capabilities, including workload prioritisation, clear communication, and supporting team development. A proactive, solutions-focused mindset with the ability to remain calm under pressure and navigate complex or fast-paced environments. A genuine drive to elevate work beyond the expected, bringing energy, curiosity, and continuous improvement to the role.
Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note this is a UK based role and requires individuals to have the right to work in this location.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
Associate Director, eCommerce in London employer: WPP Media
WPP Media is an exceptional employer that prioritises the growth and development of its employees, offering a dynamic work culture that fosters creativity and collaboration. With a commitment to inclusivity and a comprehensive benefits package, including competitive medical and retirement plans, employees are empowered to thrive in their careers while enjoying a supportive environment. The opportunity to work with high-profile clients globally and leverage cutting-edge AI-driven solutions makes this role not only rewarding but also pivotal for personal and professional advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Associate Director, eCommerce in London
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like WPP Media are looking for when hiring for a Associate Director, eCommerce.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to WPP Media for the Associate Director, eCommerce, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at WPP Media as a Associate Director, eCommerce, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out WPP Media’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Associate Director, eCommerce.
We think you need these skills to ace Associate Director, eCommerce in London
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at WPP Media, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with WPP Media's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at WPP Media. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at WPP Media
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that WPP Media uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at WPP Media. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
