At a Glance
- Tasks: Lead digital media planning and activation for PlayStation, driving innovative strategies.
- Company: Join WPP Media, a leader in AI-driven media solutions.
- Benefits: Enjoy competitive pay, extensive benefits, and a supportive work culture.
- Other info: Hybrid work model with opportunities for professional growth and networking.
- Why this job: Be part of a dynamic team shaping the future of digital media.
- Qualifications: Strong knowledge of digital media and excellent client management skills.
The predicted salary is between 60000 - 80000 £ per year.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Role Summary and Impact
The Media Planning team at EssenceMediacom are experts in the digital paid media landscape. We architect and steward business outcome driven media plans, owning the creation of overall plans, cross-channel budget allocations, in flight cross-channel reporting & optimisation, and post-campaign analysis. We are our clients’ key contacts for a unified view of their campaigns, narrating the story of the whole piece from strategic planning through to PCA.
About the role
This role is a unique position within the PlayStation team straddling Media Planning and Media Activation. It’s a consultative client facing position to help drive PlayStation’s new ways of working internally to provide expertise and guidance around testing, driving to a broad business goal for PS.
Additional detail below:
- Consultation: Participating in sprint ceremonies as media consultants and embedded contributors, supporting in prioritization, test refinement and hands-on planning as needed.
- Planning: Development of media plans to support test and measurement framework accordingly and where necessary.
- Activation: Coordinating a wider team of activation specialists to ensure media executions are realized in a timely manner (note commission will be applied to media following existing SOW).
In addition to being a household name, PlayStation are a strong market leader. They are one of the world’s most recognisable brands and this attitude has a direct impact on our team, who are constantly challenged to make PS’s execution more efficient, effective, and differentiated than those of their competitors. PS expect their team to consistently challenge norms and develop new ideas to maintain their market-leading position.
Skills & Experience
- Superb knowledge of the digital media landscape and the dynamics of activation across all relevant channels.
- Highly capable in client management including senior stakeholders.
- Digital native - strong understanding of digital platforms and capabilities and able to converse with activation at a tactical execution level.
- Ability to translate business and marketing KPIs to appropriate media KPIs and media strategy into media plans.
- Excellent organizational skills, close attention to detail and ability to quality control work.
- Ability to adhere to deadlines and project manage multiple workstreams.
- Development and maintenance of productive relationships with internal and external partners.
- Proven problem solving and decision-making skills.
Life at WPP Media & Benefits
Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note that while our philosophy is the same across WPP, benefits may vary by office/country. Please note this is a UK based role and requires individuals to have the right to work in this location.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
Associate Director, Digital in London employer: WPP Media
WPP Media is an exceptional employer that champions creativity and growth, offering employees the chance to work with leading brands like PlayStation in a dynamic and inclusive environment. With a strong focus on professional development, comprehensive benefits, and a hybrid work model, WPP Media fosters a culture of collaboration and innovation, ensuring that every team member feels valued and empowered to excel in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Associate Director, Digital in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at WPP Media. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Prepare for interviews by knowing your stuff. Dive deep into WPP Media's projects and values. Show them you’re not just another candidate but someone who truly gets their mission.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with the Associate Director, Digital role. Highlight your experience in digital media and client management.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the WPP Media team.
We think you need these skills to ace Associate Director, Digital in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Associate Director, Digital role. Highlight your experience in digital media and client management, showing how you can bring value to WPP Media.
Showcase Your Skills:Don’t just list your skills; demonstrate them! Use specific examples from your past work that align with the job description, especially around media planning and activation. We want to see how you’ve tackled challenges and achieved results.
Be Authentic:Let your personality shine through in your application. WPP Media values creativity and collaboration, so don’t be afraid to show us who you are and what makes you unique. A bit of flair can go a long way!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows you’re serious about joining our team at WPP Media!
How to prepare for a job interview at WPP Media
✨Know Your Digital Media Inside Out
Make sure you brush up on your knowledge of the digital media landscape. Understand the dynamics of activation across various channels, as this role requires a strong grasp of how to translate business and marketing KPIs into effective media strategies.
✨Showcase Your Client Management Skills
Prepare examples that highlight your experience in managing client relationships, especially with senior stakeholders. Be ready to discuss how you've navigated challenges and maintained productive partnerships in previous roles.
✨Demonstrate Problem-Solving Prowess
Think of specific instances where you've successfully solved problems or made decisions under pressure. This role demands strong decision-making skills, so be prepared to share your thought process and outcomes during the interview.
✨Emphasise Organisational Skills
Since you'll be managing multiple workstreams, it's crucial to demonstrate your organisational abilities. Bring examples of how you've effectively managed projects, adhered to deadlines, and ensured quality control in your work.
