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- Tasks: Lead a team to develop innovative cross-media measurement strategies and insights.
- Company: Join WPP Media, a creative powerhouse transforming the future of marketing.
- Benefits: Enjoy competitive pay, health benefits, and generous paid time off.
- Why this job: Make an impact in a dynamic environment while mentoring a talented team.
- Qualifications: Experience in media analytics and strong leadership skills required.
- Other info: Embrace a hybrid work culture with opportunities for growth and collaboration.
The predicted salary is between 36000 - 60000 ÂŁ per year.
London, United Kingdom
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.
About Choreograph: A Leading WPP Media Brand
Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation. We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.
Role Summary and Impact
The Associate Director partners closely with the client as well as internal Planning and Investment teams to develop cross-media measurement strategy. You should have a strong understanding of tools in the media analytics and research space, and will become familiar with internal modeling and technology offerings to recognize project opportunities and help interpret results. The Associate Director leads a mid-size team as part of a larger group. You should have an interest in mentoring and developing their team members, in addition to ensuring deliverables are met. This role covers client facing performance measurement presentations on a monthly basis, data governance management with team, measurement framework build/test design, etc. Being able to manage workload of the team across multiple brands and deliverables.
Skills and Experience
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Primary responsibilities revolve around providing thought leadership with regards to clients’ measurement strategies:
- Build and mentor a team of analysts (2-3 direct reports under)
- Proficient knowledge of primary buying and ad-serving tools (Prisma, Flashtalking, GCM etc) to ensure proper data quality, piping, and reporting on front end
- Manage internal and external client relationships to guide the Analytics engagements
- Lead performance measurement workstreams and insights/actions (i.e. Monthly reporting pulses, QBRs, Wrap Ups etc.); should be proficient in OIA (observation, insight, action) build and drive value in storytelling with client
- Manage team and be expert in data governance, data quality, QA practices etc.
- Design and manage research projects where applicable (Kantar, Upwave, CINT, DISQO, Dynata etc)
- Evaluate vendors, technologies and new advertising opportunities across 3p Measurement landscape (cross-media measurement, attribution, match market testing, etc)
- Mastery of proprietary Choreograph tools and systems (primarily econometric focused, data visualization, data quality etc) along the DPAM process (Specifically “Measure”)
- Lead advanced analytic requests alongside modeling team, support strategic vision of client (not doing hands on keyboard work for AA, but should be overseeing and ensuring it’s tying in to core measurement and reporting offerings)
- Manage relationships with clients / be very client facing in approach
- Creation and execution of measurement and outcomes frameworks (total portfolio, campaign, tentpole, test & learn etc) along with Director/GDs and core direct reports
Experience managing a team; experience in the Health/Pharma, CPG space
Strong analytic and problem-solving skills
Excellent written, oral, and presentation communication abilities
Ability to foster collaborative relationships with other cross-functional teams
Ability to manage and prioritize competing projects and deliverables
Experience with a variety of the following tools and platforms preferred: Advanced Analytics solutioning (MMM, MTA, Agent-based modeling, Spot Lift, Performance Modeling etc) Syndicated Measurement: Nielsen, comScore Ad Effectiveness Research: Kantar Millward Brown, Upwave, CINT, Dynata, DISQO Familiarity with SQL, R, Python a PLUS
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note this is a UK based role and requires individuals to have the right to work in this location.
Associate Director, Client Analytics, EU in London employer: WPP Media
Contact Detail:
WPP Media Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Director, Client Analytics, EU in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Show them you’re not just another candidate; you’re genuinely interested in what they do and how you can contribute.
✨Tip Number 3
Practice your pitch! You want to be able to clearly articulate your experience and how it aligns with the role. Keep it concise but impactful—think of it as your personal brand statement.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can keep you top of mind and show your enthusiasm for the position. Plus, it’s a great way to reiterate your fit for the role.
We think you need these skills to ace Associate Director, Client Analytics, EU in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Associate Director role. Highlight your experience in media analytics and team management, and show how you align with our values at WPP Media.
Showcase Your Skills: Don’t just list your skills; demonstrate them! Use specific examples from your past work that showcase your analytical prowess and client-facing experience. We love seeing how you've made an impact!
Be Clear and Concise: Keep your application clear and to the point. Use bullet points where possible to make it easy for us to see your qualifications and achievements. We appreciate a well-structured application!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at WPP Media
✨Know Your Tools
Familiarise yourself with the primary buying and ad-serving tools mentioned in the job description, like Prisma and Flashtalking. Being able to discuss how you've used these tools in past roles will show your technical expertise and readiness for the position.
✨Showcase Your Leadership Skills
As an Associate Director, you'll be leading a team. Prepare examples of how you've successfully managed teams in the past, focusing on mentoring and developing team members. Highlight any specific achievements that demonstrate your ability to inspire and lead.
✨Master the Art of Storytelling
Since the role involves performance measurement presentations, practice how to present data insights in a compelling way. Use the OIA (Observation, Insight, Action) framework to structure your responses, making it clear how your insights can drive client value.
✨Understand the Client's Needs
Research WPP Media and Choreograph thoroughly. Be prepared to discuss how you would approach building measurement strategies tailored to their clients. Showing that you understand their mission and values will set you apart as a candidate who truly aligns with their goals.
