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- Tasks: Lead analytics for UK Government campaigns, translating complex briefs into actionable strategies.
- Company: Join WPP Media, a leader in AI-driven media and data solutions.
- Benefits: Enjoy competitive pay, extensive benefits, and a supportive work culture.
- Other info: Collaborative environment with opportunities for mentorship and professional growth.
- Why this job: Make a real impact on government initiatives while developing your analytical skills.
- Qualifications: Strong analytical background with experience in marketing effectiveness and media measurement.
The predicted salary is between 60000 - 80000 £ per year.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
Join an award-winning team at the heart of UK government, where your work will genuinely shape lives. As part of WPP 650 you’ll be part of a supportive, collaborative environment that values curiosity, kindness, and growth. Together, we use behaviour change principles to design smarter services, influence better decisions, and help millions of people across the country. Named WPP 650, after the 650 UK parliamentary constituencies, the name is a reminder that our work must reflect the full breadth of the country, every community, every audience. No two days are the same. The challenges are complex, the problems worth solving, and the learning is constant. You’ll tackle issues that matter, alongside talented colleagues who care deeply about what they do. It’s demanding – but always rewarding. This is meaningful work with real-world impact – the kind you can point to with pride.
We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation. We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising. Our UK Analytics capabilities are central to our success, empowering WPP Media’s clients with a full range of Analytics services that deliver tangible impact.
The Analytics Senior Manager, Government will play a crucial role in the dedicated analytics team supporting the UK Government account. This position is responsible for leading the implementation of comprehensive measurement strategies, translating complex client briefs into appropriate analytical methodologies, and driving the development of campaign measurement and KPI frameworks. The Senior Manager will coordinate analytical efforts, ensure consistency in approach across various initiatives, and actively contribute to identifying strategic insights that drive effective communication and behaviour change for government clients. This role requires a blend of hands-on analytical expertise, client engagement, and mentorship of junior team members.
Skills and Experience
- Client Leadership: Act as a key analytical partner, translating complex UK Government client briefs into appropriate and actionable measurement methodologies. Lead dialogues with clients and internal agency teams, leveraging expert knowledge of research methodologies and consumer trends to guide best practices.
- Strategic Measurement & Delivery: Lead the development of campaign measurement and KPI frameworks, ensuring clear expectations of what 'good' looks like for government initiatives. Be responsible for identifying and recommending the most appropriate measurement methodologies for UK Government client briefs, including predictive modelling (e.g., MMM), survey measurement, digital attribution, attention, and reach measurement.
- Commercial Growth & Innovation: Proactively identify and explore innovative third-party methodologies and data sets that can enhance our understanding of UK Government campaign effectiveness.
- Team Leadership & Development: Manage and mentor junior team members on a day-to-day basis, fostering their development and growth within the team.
Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note this is a UK based role and requires individuals to have the right to work in this location.
Analytics, Senior Manager in London employer: WPP Media
Contact Detail:
WPP Media Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Analytics, Senior Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at WPP Media. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for interviews by diving deep into WPP's projects and values. Show us how your skills align with our mission to transform marketing and make a real impact on government initiatives.
✨Tip Number 3
Practice your storytelling skills! Be ready to share examples of how you've used analytics to drive results. We love hearing about your successes and how you tackled challenges.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're serious about joining our team at WPP Media.
We think you need these skills to ace Analytics, Senior Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in analytics and client leadership. We want to see how your skills align with the role of Analytics Senior Manager, especially in transforming marketing strategies.
Showcase Your Analytical Skills: Don’t hold back on demonstrating your analytical expertise! Include specific examples of how you've used measurement methodologies and data insights to drive campaign performance. We love seeing real-world impact!
Be Clear and Concise: When writing your application, keep it straightforward. Use clear language to explain complex concepts, as you would when communicating with clients or stakeholders. We appreciate a well-structured narrative that’s easy to follow.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at WPP Media
✨Know Your Analytics Inside Out
Make sure you brush up on your analytical methodologies, especially those relevant to government campaigns. Be ready to discuss how you would translate complex client briefs into actionable measurement strategies. Familiarise yourself with marketing mix modelling and digital attribution, as these will likely come up in conversation.
✨Showcase Your Client Leadership Skills
Prepare examples of how you've acted as a key analytical partner in previous roles. Think about times when you've led dialogues with clients or internal teams, and be ready to explain how you guided best practices based on consumer trends. This will demonstrate your ability to engage effectively with stakeholders.
✨Be Ready to Discuss Campaign Measurement
Understand the importance of campaign measurement and KPI frameworks. Be prepared to articulate what 'good' looks like for government initiatives and how you would approach developing these frameworks. Highlight any experience you have with conducting measurement audits and recommending improvements.
✨Emphasise Team Leadership and Development
Since this role involves mentoring junior team members, think about your leadership style and how you've supported others in their growth. Prepare to share specific examples of how you've fostered development within a team, as this will show your commitment to building a collaborative environment.