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- Tasks: Drive media campaign performance through data analysis and measurement solutions.
- Company: Join WPP Media, a leader in creative transformation and analytics.
- Benefits: Enjoy competitive pay, health benefits, and opportunities for professional growth.
- Why this job: Make an impact with top brands like Airbnb while working in a dynamic team.
- Qualifications: Degree in a quantitative field and experience in analytics or data science.
- Other info: Collaborative culture with hybrid work options and a focus on employee development.
The predicted salary is between 36000 - 60000 £ per year.
About WPP Media. WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. EssenceMediacom is a leading WPP media brand, a new breed of media agency focused on analytics, data & technology to drive breakthroughs for the world's best brands.
Role Summary And Impact: You will be working with leading advertisers, including Airbnb, to harness their data and improve the performance of their campaigns by developing and deploying media measurement solutions. Communication with client stakeholders and effective management of assigned tasks is critical in this role. You will be joining an award-winning team with more than 16 tech and media industry awards. We have invested in giving you the tools to be successful, including training/development, full access to Google Cloud Platform and a wider global community of analysts and data scientists.
What you’ll do:
- You will be responsible for implementing media campaign measurement including Brand Lift Studies, Conversion Lift Studies & Matched Market Testing.
- You will, with appropriate guidance, deliver actionable insights that inform future campaigns and show the clients how to improve effectiveness.
- Collaborate proactively with the wider client team and other teams within Essence Mediacom, to implement measurement & analytics.
- Play an important part in collating and reporting incrementality results from Meta, Google and other media channels.
- Evaluate the statistical robustness of measurement solutions and iterate on them as needed to optimize performance and feasibility.
Skills And Experience:
- You will be highly numerate: able to confidently interpret data and apply statistical tests to draw robust conclusions.
- Holding a degree(s) in a quantitative field: Statistics, Mathematics, Economics, Engineering, Physical Science or Computer Science.
- Knowledge of applying measurement to media campaigns through Meta/Google, particularly brand lift studies.
- Experience in analytics, measurement, data science, or a related field.
- Well developed problem-solving skills and the ability to think critically and creatively.
- Strong communication skills, with the ability to engage both technical and non-technical audiences.
- Able to follow guidance as part of a cross-functional team, using project management tools such as Jira/Trello/Wrike/Asana.
- Demonstrable experience at presenting data in a visually engaging and insightful manner.
- Familiarity with SQL.
- Proven client-facing experience, with the ability to translate complex analytical insights into clear, actionable recommendations for clients and stakeholders.
Nice to haves:
- Familiarity with R & Python, including use of packages such as pandas, numpy, scipy & matplotlib.
- Knowledge of market research methodologies.
- Experience with cloud technologies, such as BigQuery, GCP & AWS.
- Experience working with predictive models and data sources via APIs.
Life At WPP Media & Benefits: Our passion for shaping the next era of media includes investing in our employees to help them do their best work. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We offer a variety of employee resource groups, in-office events, and a range of benefits including competitive medical, retirement plans, vision, and dental insurance, paid time off, partner discounts, and mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone belongs and has equal opportunities to progress in their careers. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. We’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note this is a UK based role and requires individuals to have the right to work in this location.
Analytics Manager in London employer: WPP Media
Contact Detail:
WPP Media Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Analytics Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at WPP Media. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for your interviews by diving deep into analytics and media measurement. Brush up on your knowledge of tools like Google Cloud Platform and SQL – they’ll be impressed if you can talk shop!
✨Tip Number 3
Showcase your problem-solving skills! Be ready to discuss how you've tackled challenges in past roles, especially when it comes to data interpretation and client communication.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Analytics Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Analytics Manager role. Highlight your experience with data analytics, media measurement, and any relevant tools like SQL or Google Cloud Platform. We want to see how your skills align with what we do!
Showcase Your Problem-Solving Skills: In your application, don’t just list your qualifications; share examples of how you've tackled complex problems in the past. We love candidates who can think critically and creatively, so let us know how you’ve used data to drive insights and improvements.
Communicate Clearly: Strong communication is key in this role, so make sure your application reflects that. Use clear, concise language and avoid jargon unless it’s necessary. We want to see how you can translate complex ideas into simple, actionable insights.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people. Plus, it shows us you’re serious about joining our team at WPP Media!
How to prepare for a job interview at WPP Media
✨Know Your Numbers
As an Analytics Manager, you'll need to be highly numerate. Brush up on your statistical knowledge and be ready to discuss how you've applied data analysis in previous roles. Prepare examples of how you've interpreted data to drive campaign performance.
✨Showcase Your Communication Skills
You'll be engaging with both technical and non-technical audiences, so practice explaining complex analytical insights in simple terms. Think of a few scenarios where you successfully communicated data-driven recommendations to clients or stakeholders.
✨Familiarise Yourself with Tools
Get comfortable with project management tools like Jira or Trello, as well as SQL for data manipulation. If you have experience with R or Python, be prepared to discuss how you've used these tools in your analytics work.
✨Demonstrate Collaborative Spirit
WPP Media values teamwork, so think of examples where you've worked effectively in cross-functional teams. Be ready to share how you contributed to a project and how you managed tasks collaboratively to achieve a common goal.
