Ad Operations Account Manager in London

About WPP Media: WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

Job Summary: We are seeking a skilled and experienced individual to become an integral part of our Advertising Operations team in London. Our team is responsible for campaign trafficking, ad serving, conversion tagging, and the integration of other optimization technologies associated with the execution of digital advertising. This is a critical Level 3 role designed for an individual who excels in driving operational excellence and fostering strong cross-cultural collaboration.

Key Responsibilities:

• Offshore Team Support & Guidance: Act as the primary operational point of contact and escalation for our offshore Ad Operations team, providing day-to-day support, troubleshooting, and expert guidance on complex campaign setups and issues.
• Best Practice Management: Oversee processes around campaign setup, creative implementation, and tagging performed by the offshore team within CM360 to ensure accuracy.
• Stakeholder Support: Support our planning and activation teams with their Ad Ops submissions and processes and provide solutions and consultancy for all types of adserver related work and queries.
• Technical Troubleshooting: Provide advanced troubleshooting support for ad serving issues, third-party tag implementation, discrepancy investigations, and creative delivery challenges.
• Training & Mentorship: Contribute to the ongoing training and development of junior members of the offshore Ad Ops team, sharing knowledge and fostering a culture of continuous learning.
• Performance Monitoring: Assist in monitoring checks, ensuring campaigns are delivering as expected and proactively identifying any potential issues.
• Project Work: Serve as a partner for interdepartmental projects; attending internal meetings and providing updates.
• Site Tagging: Support client site tag management; both implementation, QA and consultation.

Required Qualifications:

• Hands-on experience in an Ad Operations role within an agency, publisher, or ad tech vendor environment.
• Expert-level proficiency in Google Campaign Manager 360 (CM360), including advanced trafficking, robust reporting capabilities, and comprehensive troubleshooting skills.
• Good understanding and familiarity with other adjacent ad tech platforms e.g., Google Tag Manager, Google Analytics, Brand Safety platforms and DSPs.
• Exceptional communication skills, both written and verbal, with the ability to convey complex technical information clearly and concisely across different cultures.
• Proven analytical and problem-solving abilities, with a keen eye for detail.
• Ability to manage multiple priorities effectively in a fast-paced, deadline-driven environment.
• Demonstrate a proactive, solutions-oriented approach to challenges.
• Right to work in the UK.

Highly Desirable Skills:

• In-depth knowledge and practical experience with Google Floodlight tagging, including its implementation, auditing, troubleshooting, and best practices for onsite tagging.

Life at WPP Media & Benefits: Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.