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- Tasks: Lead and manage exciting Paid Social campaigns for global brands like Airbnb.
- Company: Join WPP Media, a creative powerhouse transforming the media landscape.
- Benefits: Enjoy competitive pay, generous time off, and a supportive work culture.
- Other info: Embrace a hybrid work model with opportunities for growth and collaboration.
- Why this job: Make an impact in a dynamic team while developing your skills in social media.
- Qualifications: Experience in Paid Social and strong communication skills are essential.
The predicted salary is between 35000 - 45000 £ per year.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
About EssenceMediacom: A Leading WPP Media Brand
EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers.
About the role
Airbnb is a global platform that goes beyond accommodation, offering a community where guests can book unique homes and stays, as well as participate in handcrafted experiences and services led by inspiring local hosts. As part of the social media team on this account, you will drive and support the media execution that powers this diverse global ecosystem. The candidate will report into the Paid Social Account Director.
Working within the Paid Social team, they will be integral to achieving client goals, and the development and optimization of Paid Social activity as part of integrated multi-channel campaigns. The ideal candidate will be expected to use their own initiative to manage Facebook/Instagram, Twitter, Snapchat, Pinterest, Reddit.
You will lead by example, taking responsibility for the guidance and development of offshore activation teams, with Social AD and BD.
Some of the things we’d like you to do:
- Leading the planning, creation, and on-going management of Paid Social campaigns
- Carrying out health checks on the accounts to ensure they are set up and running as per WPP best practice
- Proactively performing regular optimization of accounts, monitoring market changes and identifying development opportunities
- Creating and leading the execution of development and testing plans including media owner betas where possible
- Preparing presentations and leading client calls and face to face meetings
- Working with the AD to devise campaign strategy and translate this into campaign delivery
- Delegating and managing workloads across the offshore activation team
- The accurate management of budgets - internal and global spend trackers
A bit about yourself:
- First class communication skills, both written and oral.
- Exceptional hands on Paid Social experience and comprehensive knowledge of best practice across all major social platforms
- Experience supporting, developing, and mentoring junior team members
- Experience managing Brand and DR campaigns, optimising accounts to achieve performance targets
- An expert in developing and implementing audience strategies to optimise Paid Social campaigns
- Experienced in applying bid rules, buying methods and automation to optimise and complement campaign management tasks
- Proficient in using advance features available within the native (Meta, Tiktok, Snapchat, Pinterest, Reddit, X, Linkedin, etc.) and 3rd party platforms (Smartly, Sprinklr).
- Able to clearly articulate the rationale for proposed campaign tactics (channels, budget, audience, formats etc.) and present these back internally and to clients
- Confident in new AI technologies and solutions
- Ability to work under pressure and to tight timelines.
Life At WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.
We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Account Manager, Social (FTC) in London employer: WPP Media
Contact Detail:
WPP Media Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Manager, Social (FTC) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your own. This will help you stand out and show that you're genuinely interested in being part of the team.
✨Tip Number 3
Practice your pitch! Be ready to talk about your experience and how it relates to the role. Highlight your skills in managing social media campaigns and your ability to optimise performance – this is key for the Account Manager position.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Account Manager, Social (FTC) in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about working with social media and helping brands grow. A little personality goes a long way!
Tailor Your Experience: Make sure to highlight your relevant experience in paid social campaigns. We’re looking for specific examples of how you've optimised accounts and achieved performance targets. The more tailored your application is, the better!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and make sure your skills and experiences are easy to understand. Remember, we want to know what you can bring to the table!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at WPP Media
✨Know Your Platforms
Make sure you brush up on your knowledge of all major social media platforms, especially Facebook, Instagram, Twitter, and Snapchat. Be ready to discuss how you've used these platforms in past campaigns and any specific strategies that worked well for you.
✨Showcase Your Analytical Skills
WPP Media values data-driven decision-making, so be prepared to talk about how you've used analytics to optimise campaigns. Bring examples of how you've monitored performance and made adjustments based on data insights.
✨Prepare for Client Interactions
Since you'll be leading client calls and meetings, practice articulating your ideas clearly and confidently. Think about how you can present campaign strategies and results in a way that resonates with clients and showcases your expertise.
✨Demonstrate Leadership Qualities
As you'll be guiding offshore activation teams, highlight your experience in mentoring and developing junior team members. Share specific examples of how you've led projects or initiatives, and how you foster collaboration within your team.