At a Glance
- Tasks: Manage and optimise Paid Search and Social campaigns for top brands.
- Company: Join WPP Media, a leader in AI-driven media solutions.
- Benefits: Enjoy competitive pay, health benefits, and generous time off.
- Other info: Hybrid work environment with opportunities for growth and learning.
- Why this job: Be part of a dynamic team shaping the future of media.
- Qualifications: Experience with digital platforms like Google Ads and Meta required.
The predicted salary is between 35000 - 45000 € per year.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Role Summary and Impact
The role exists to support a growing Paid Search and Social specialist team where we are looking for an experienced Biddable Account Manager who will play an instrumental role in further developing our offering by supporting the ongoing client engagement, managing key campaign activity for the client and support the Account Director and Manager to implement the strategic vision of the account and team. The candidate will report to the Business Director though will work consistently with the Account Director. An Account Executive will sit within this team and directly support this role. The ideal candidate will have proven experience of successfully planning, executing and optimising Paid Search and Social campaigns. They will need to demonstrate knowledge of native platform suppliers and 3rd party providers, as well as developing an understanding of their available products and services.
Responsibilities
- Delivering client performance
- Work with digital platforms like Google Ads (inclusive of YouTube), Microsoft Ads, Meta and LinkedIn to run best practice compliant campaigns.
- Competently create media plans designed to achieve specified client briefed KPIs and outcomes.
- Understand how digital media can be measured and tracked using third party technology, such as via Google Analytics.
- Navigate and implement advanced features within native and 3rd part digital management platforms (I.e. automation, bid rules, audience expansions/creation, etc.)
- Identify and implement testing approaches to improve campaign performance against KPIs.
- Carry out regular account optimization to improve performance against KPIs.
- Complete client reporting and analyse campaign results extracting insight to provide recommendations for future activity.
- Contribute to regular client meetings; preparing and presenting performance snapshots and account action updates.
- Effectively manage your workload, and submit deliverables to your Account Director/Manager within deadlines.
Inspiring our people
- Effectively communicate with your Business/Account Directors and client contacts regarding deadlines, delivery of work and proactive initiatives.
- Train Executives on how to effectively and efficiently build Paid Search and Social campaigns and applying best practices to activity.
Driving our process
- Complete the Mindshare finance process.
- Carry out regular campaign and budget management checks.
- Support team by looking to enhance processes.
Skills and Experience
Essential Criteria
- Experience setting up and optimising campaigns within Meta, LinkedIn, Google, Microsoft via SA360/Skai/etc (ideal).
- Experience using custom audiences and automation to enhance paid media strategy and performance.
- Analytically minded with an aptitude for handling large data sets in order to identify trends and actionable insights.
- Strong understanding of Paid Search and Social best practices related to buying strategies, formats/campaign types, audiences, and set-up.
- Understanding of measurement capabilities via the native platforms and 3rd party tools.
- Intermediate experience using Excel and PowerPoint (Charts and graphs, pivot tables).
- Proactive approach to expanding knowledge and capabilities.
- Attention to detail.
- Able to communicate effectively and work as part of a wider, cross-channel team.
- Be confident and comfortable with owning and leading aspects of client communication.
Desirable Criteria
- Language skills.
Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please read our Privacy Notice for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted.
Account Manager, Biddable in London employer: WPP Media
WPP Media is an exceptional employer that champions growth and development, offering a vibrant work culture where creativity thrives. With a commitment to employee well-being, we provide comprehensive benefits, including competitive medical plans and significant paid time off, while fostering an inclusive environment that encourages professional connections and personal passions. Our hybrid work model promotes collaboration and flexibility, making WPP Media a rewarding place for those looking to make a meaningful impact in the world of media and advertising.
StudySmarter Expert Advice🤫
We think this is how you could land Account Manager, Biddable in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your own. This will help you stand out and show that you're genuinely interested in being part of their team.
✨Tip Number 3
Practice your pitch! Be ready to talk about your experience with Paid Search and Social campaigns, and how you've driven results in the past. Confidence is key, so rehearse until it feels natural.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're serious about joining the WPP Media family.
We think you need these skills to ace Account Manager, Biddable in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Account Manager, Biddable role. Highlight your experience with Paid Search and Social campaigns, and show us how you can deliver client performance using platforms like Google Ads and Meta.
Show Off Your Analytical Skills:We love candidates who can handle data! Include examples of how you've used analytics to optimise campaigns and improve performance against KPIs. This will really help us see your analytical mindset in action.
Be Clear and Concise:When writing your application, keep it straightforward. Use bullet points where possible to make your achievements stand out. We want to see your skills and experience without wading through too much text!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows us you’re keen to join the WPP Media team!
How to prepare for a job interview at WPP Media
✨Know Your Platforms Inside Out
Make sure you’re well-versed in the digital platforms mentioned in the job description, like Google Ads, Meta, and LinkedIn. Familiarise yourself with their features, best practices, and how to optimise campaigns effectively. This will show your potential employer that you’re ready to hit the ground running.
✨Prepare for Data Discussions
Since the role involves handling large data sets and analytics, brush up on your analytical skills. Be prepared to discuss how you’ve used data to drive campaign performance in the past. Bring examples of insights you've derived from data and how they influenced your strategies.
✨Showcase Your Communication Skills
As an Account Manager, you'll need to communicate effectively with clients and team members. Practice articulating your thoughts clearly and confidently. Consider preparing a brief presentation on a past campaign you managed, highlighting your communication style and how you engaged with stakeholders.
✨Demonstrate Your Proactive Approach
WPP Media values growth and development, so be ready to discuss how you’ve taken initiative in your previous roles. Share examples of how you’ve expanded your knowledge or improved processes. This will demonstrate your commitment to personal and professional growth, which aligns with their company culture.
