About WPP MediaWPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world‐class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI‐driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
2103 - Account Executive, ProgrammaticRole Summary And ImpactMindshare delivers Good Growth for its clients. As "Growth Architects," we drive growth that benefits all stakeholders—better for people, planet, and business—by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.
About The RoleThe candidate will report to the Programmatic Account Manager, working across Mazda and South West Trains, some of our most recognisable brands. Working within the Mindshare Programmatic team, they will be integral to achieving client goals by developing and optimising activity as part of integrated, multi‐channel campaigns. The ideal candidate should be enthusiastic about digital media and keen to develop a career within digital and programmatic, and be able to articulate key features and benefits of programmatic.
Key Responsibilities
Oversight of the implementation, management, and daily optimisation of campaign activity to reach client objectives and KPIs.
Competently create media plans designed to achieve specified KPIs.
Support the day‐to‐day QA process, minimize errors and ensure consistent and accurate adherence to process.
Client and Partner Management
Create and implement a programmatic strategy for client portfolio, ensuring strategy aligns with objectives and KPIs, and follows through to activation.
Complete client reporting and analyse campaign results to provide recommendations for future activity.
Drive revenue growth by spotting new optimisation opportunities, services, or products and delivering excellent results.
Work with partners and attend regular platform training to develop programmatic skillset.
Operational Excellence
Use appropriate tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with scoping of agreed client outputs.
Ensure financial accuracy, integrating planning and buying processes, and reconciling spends, including client terms and programmatic fees, via buying templates and processes.
Maintain standards and processes throughout the end‐to‐end campaign lifecycle.
Skills & Experience
Passionate about programmatic and understand its role in the wider ecosystem.
Affinity for numbers and an analytical mindset, keen to drive continued excellence.
Ability to manage time effectively and work as part of a team.
Attention to detail and excellent communication skills, written and verbal.
Proactive and self‐motivated, always looking to expand knowledge and capabilities.
Life At WPP Media & BenefitsOur passion for shaping the next era of media includes investing in our employees to help them do their best work. We commit to employee growth and responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We host a variety of employee resource groups, frequent in‐office events, and celebrate team wins, milestones, and holidays. Benefits include competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
Equal Opportunity Employer StatementWPP Media is an equal‐opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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