At a Glance
- Tasks: Lead innovative eCommerce and Retail Media campaigns for Nestlé across 47 countries.
- Company: Join WPP Media, a creative transformation company shaping the future of media.
- Benefits: Enjoy competitive pay, health benefits, and a hybrid work environment.
- Other info: Be part of a culture that values creativity, collaboration, and personal development.
- Why this job: Make an impact in a dynamic team while driving growth for top brands.
- Qualifications: Experience in eCommerce and retail media, with strong communication and leadership skills.
The predicted salary is between 60000 - 75000 € per year.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
Role Summary and Impact
OpenMind was recently awarded the ZEUR assignment for Nestlé Europe. With 47 countries, +450 team members, and regular new product launches, the account is looking for a UK RDM Account Director to provide strong eCommerce and Retail Media excellence for in-scope Nestlé categories.
OVERVIEW OF ROLE:
The UK RDM Account Director is an experienced platform retail media and eCommerce expert as part of the ZEUR UK team, responsible for developing best in class RDM campaigns, and managing the relationship with the UK RDM & Search Lead, as well as providing support to Category teams. They will provide excellent portfolio co-ordination skills and strategic guidance in managing campaigns as well as the knowledge/skills to push innovative thinking.
You will be an excellent communicator & manager to an RDM Planner and you will be responsible for overall UK RDM campaign set-up and activation. This role will be a key support to the UK Retail Media Lead (Director) in integrating ZEUR RDM strategy into UK media plans, strategizing media investment allocation across retailers and marketplaces (for all brands), increasing RDM visibility into planning, performance, competition and ensuring UK market consistency. The role is supported by a team of specialists (Above Market, Cluster), OpenMind leadership, and other Category leadership to draw from for inspiration and support.
RESPONSIBILITIES:
- Responsibility for the output of your team, both client facing and operational, and accountability for adherence to controls and best practices.
- Strategic understanding of the Nestlé business and KPIs, keeping up to date with latest industry news and proactively spotting trends, product releases, and other opportunities which could enhance Nestlé activity.
- Maintain a forward thinking and innovative approach in the development of all activity.
- Develop strong relationships with your client and key suppliers, leading team communications with these stakeholders.
- Be able to communicate with clients on subject matters (even outside of your remit) and provide them with useful insight.
- Take responsibility for your team’s development and career progression within the agency.
- Communication lead with the client contacts, media partners and internal stakeholders with the support of the UK Retail Media Lead (Director) when required.
- Foster a good working relationship across client team stakeholders to facilitate flawless execution of plans.
- Helping to drive process automation through adoption of technology and efficient ways of working.
- Lead on application and adherence to all areas of activation related finance process.
- Knowledge of measurement capabilities and restrictions in 3rd party partners.
- Agree objectives with your line manager to ensure constant progression.
- Contribute to OpenMind culture in the team – great people with clear goals, objectives, and development plans.
Skills and Experience
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
In-depth understanding of eCommerce/retail media campaign set-up, management, optimisation and reporting across media owner and technology vendor platforms. Excellent understanding of the strategic and tactical application of eCommerce/retail media and digital marketing in general. Proficient in Amazon, Criteo, Citrus and an understanding of the main UK retailers (Sainsbury’s, Tesco, ASDA, Morrison’s, Ocado etc.) and Quick Commerce Partners (Deliveroo, Uber Eats etc.). Experience with bid management platforms (Skai, Pacvue). Proven project management, leadership and people management experience. Experience coordinating multiple stakeholders and agency partners. An ambition and tenacity to make the ordinary extraordinary. Data-literacy – aware of the available resources and how to turn data into insights that shape clear strategic opportunities. Attention to detail. Good storytelling skills – to give our ideas and thinking the best chance of coming to fruition. Team management skills, including the ability to communicate clearly and manage workload. Calm under pressure.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note this is a UK based role and requires individuals to have the right to work in this location.
Account Director - eCommerce, Retail Media in London employer: WPP Media
WPP Media is an exceptional employer that prioritises employee growth and well-being, offering a dynamic work culture where creativity and collaboration thrive. With access to global networks, competitive benefits, and a commitment to diversity and inclusion, employees are empowered to excel in their careers while enjoying a supportive environment. The hybrid work model fosters flexibility, ensuring that team members can balance their professional and personal lives effectively.
StudySmarter Expert Advice🤫
We think this is how you could land Account Director - eCommerce, Retail Media in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. The more you engage, the better your chances of landing that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how you can contribute to their goals. This will help you stand out as a candidate who truly gets them.
✨Tip Number 3
Showcase your skills through real-life examples. Be ready to discuss past projects or campaigns you've worked on, especially those related to eCommerce and retail media. This will demonstrate your expertise and fit for the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Account Director - eCommerce, Retail Media in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Account Director role. Highlight your eCommerce and retail media experience, and show us how you can bring innovative thinking to the table.
Showcase Your Skills:We want to see your project management and leadership skills shine through. Use specific examples from your past experiences that demonstrate your ability to manage campaigns and coordinate with multiple stakeholders.
Be Data-Driven:Since data literacy is key for this role, include instances where you've turned data into actionable insights. This will help us understand how you can contribute to our clients' success.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves.
How to prepare for a job interview at WPP Media
✨Know Your Stuff
Make sure you have a solid understanding of eCommerce and retail media. Familiarise yourself with platforms like Amazon and Criteo, and know the key players in the UK market. This will help you speak confidently about your experience and how it relates to the role.
✨Showcase Your Strategic Thinking
Prepare examples of how you've developed and executed successful campaigns in the past. Be ready to discuss your approach to optimising media investments and how you’ve used data to drive decisions. This will demonstrate your ability to think strategically and deliver results.
✨Build Relationships
Highlight your experience in managing client relationships and working with multiple stakeholders. Discuss how you foster collaboration and communication within teams, as this is crucial for the role. Showing that you can build strong connections will set you apart.
✨Embrace the Culture
Familiarise yourself with WPP Media's core values and culture. Be prepared to discuss how you align with their mission of creativity and growth. Showing that you understand and appreciate their culture will help you fit in and make a positive impression.
