At a Glance
- Tasks: Lead influencer marketing strategy and drive revenue growth for top global brands.
- Company: Join WPP Media, a leader in AI-driven media and influencer marketing.
- Benefits: Enjoy competitive pay, extensive benefits, and opportunities for professional growth.
- Other info: Be part of an inclusive culture that values creativity and collaboration.
- Why this job: Make a real impact in the dynamic world of influencer marketing.
- Qualifications: Proven leadership experience in agency settings and a passion for influencer marketing.
The predicted salary is between 60000 - 80000 £ per year.
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
This role is within The Goat Agency, a leading brand within WPP Media, where you will be instrumental in Goat, WPP Media’s influencer solution, helping global brands harness the power of social and creator‑led content to deliver measurable impact. Recognised as a global leader in the space, we deliver award‑winning campaigns in more than 70 countries. With over 650 social natives worldwide, we create ambitious influencer programmes from tactical activations to long‑term partnerships, designed to drive awareness, engagement and conversions across the full marketing funnel.
The UK Influencer Lead is a senior leadership role, accountable for executing, and evolving the influencer marketing strategy and operations across the UK market. This role holds direct responsibility for driving significant year‑on‑year revenue growth from existing clients, ensuring unparalleled operational excellence in campaign delivery, and leading a high‑performing team of influencer specialists.
As a key representative of Goat and WPP Media’s industry‑leading expertise, you will lead a core function that directly contributes to our UK market success and positioning, with significant autonomy and decision‑making authority within your domain.
Skills and Experience- Strategic Leadership & Market Representation: Develop, own, and execute the overarching UK influencer marketing business strategy, aligning with global objectives and regional growth targets. Act as the primary voice and thought leader for WPP Media’s influencer capabilities in the UK, representing the agency at key industry forums, client leadership meetings, and within WPP Media committees. Operate with a mid‑term strategic and operational focus, developing plans for 1–2 years impact on functional results.
- Commercial Growth & Client Partnership: Drive substantial year‑on‑year revenue growth, that matches momentum in the influencer marketing industry, from clients in the UK by identifying, developing, and securing expanded influencer scopes and strategic partnerships. Cultivate and nurture high‑level, strategic relationships with clients and key WPP Media UK stakeholders, acting as a trusted advisor and primary escalation point for all UK influencer‑related matters. Collaborate strategically with New Business and Account Management teams to acquire and onboard high‑value client accounts, demonstrating a proactive attitude towards winning business. Lead, mentor, and develop the Goat UK team, fostering a culture of excellence, innovation, and continuous learning. Exercise authority over talent management within the UK Influencer team, including hiring, performance management, career development, and reward decisions. Ensure the team is equipped with market‑leading knowledge, tools, and processes to consistently deliver exceptional results and grow client spend.
- Operational Excellence & Delivery Oversight: Ensure the highest quality standards and operational excellence in the planning, execution, optimisation, and reporting of all UK influencer campaigns, from strategy through to post‑campaign analysis. Collaborate closely with Global Campaign Delivery, Client Services, Strategy, Creative, and Project teams to ensure seamless integration and efficient delivery of influencer campaigns that consistently meet and exceed global client expectations. Navigate complex operational challenges and internal complexities to ensure smooth operations and effective client delivery.
- Financial & Performance Management: Hold direct accountability for major revenue targets, profit margins, and budget management within the UK Influencer function, contributing to the overall P&L. Define and monitor key performance indicators (KPIs) for the UK influencer practice, providing regular strategic insights and reporting to the Goat Global President and UK WPP Media leadership.
- Sustained year‑on‑year growth of UK influencer revenue from existing and new client portfolios.
- The strength, depth, and quality of strategic relationships cultivated with key clients and WPP stakeholders.
- Successful achievement of global and regional business objectives and KPIs within the UK influencer market.
- Proven track record in a management stream leadership role within an agency setting, with direct responsibility for managing and developing a mid‑size to large team.
- Demonstrable experience scaling influencer businesses or significant client books of business within the UK market, driving substantial revenue growth.
- Extensive experience managing and developing high‑performing teams.
- Broad management and leadership knowledge, demonstrating mastery‑level knowledge and skills within influencer marketing.
- Experience with direct accountability for major revenue targets, cost centres, or budgets.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.
Please note this is a UK based role and requires individuals to have the right to work in this location.
Influencer Practice Lead employer: WPP Media
WPP Media is an exceptional employer, offering a dynamic work culture that champions creativity and collaboration. With a strong commitment to employee growth, we provide extensive opportunities for professional development and a comprehensive benefits package, including competitive medical and retirement plans, generous paid time off, and mental health awareness initiatives. Located in the UK, our inclusive environment fosters innovation and connection, making it an ideal place for those looking to make a meaningful impact in the influencer marketing space.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer Practice Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for WPP Media and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like WPP Media are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with WPP Media on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at WPP Media. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Influencer Practice Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit WPP Media. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of WPP Media:Show us that you’ve done your homework! In your application, briefly mention what you admire about WPP Media’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at WPP Media
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at WPP Media will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At WPP Media, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
