At a Glance
- Tasks: Manage and optimise programmatic advertising campaigns while learning from industry experts.
- Company: Join WPP, a leading agency transforming public communications with innovative strategies.
- Benefits: Enjoy competitive pay, extensive training, and a supportive work culture focused on growth.
- Other info: Be part of a diverse team that values creativity, collaboration, and personal development.
- Why this job: Make a real impact on government communications and help shape lives across the UK.
- Qualifications: A passion for digital marketing, strong analytical skills, and a proactive attitude.
The predicted salary is between 30000 - 40000 £ per year.
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Join an award-winning team at the heart of UK government, where your work will genuinely shape lives. As part of WPP 650 you’ll be part of a supportive, collaborative environment that values curiosity, kindness, and growth. Together, we use behaviour change principles to design smarter services, influence better decisions, and help millions of people across the country.
WPP 650 is a bespoke agency unit within WPP, dedicated to serving the evolving communications needs of government clients. We bring together the best of WPP's talent, technology, and insights to deliver impactful, modern, and effective public communications. We are at the forefront of reimagining how government engages with its citizens. This is meaningful work with real-world impact – the kind you can point to with pride.
As a Programmatic Account Executive, we will train you in how to plan and buy Display advertising, just bring a can-do attitude and a keenness to learn! You will develop an excellent knowledge of the display marketplace and work closely with the Programmatic Senior Account Executive or Account Manager to contribute to the planning of programmatic media activity.
You will work towards being responsible for managing the set-up process for a campaign from start to live date, suggesting and implementing optimisations for live campaigns to achieve the briefed outcome and reporting the results back to the client on a weekly basis. We will support you throughout this learning journey, with online resources, an encouraging direct manager, and a close-knit display team community.
Key Responsibilities- Campaign Management: Use gained marketplace knowledge to translate a client brief from the Digital Planning team into a Display plan which will achieve success for the brand. Implementation, management, and daily optimisation of campaign activity. Manage the day-to-day QA process, minimising errors and ensuring consistent and accurate adherence to process.
- Client and Partner Management: Complete client reporting and analyse campaign results extracting insight to provide recommendations for future activity. Drive revenue growth through spotting new optimisation opportunities, services or products and delivering excellent results. Create strong working relationships with display and video media partners e.g., Google. Attend internal and external training sessions in person to develop platform and marketplace knowledge.
- Operational Excellence: The appropriate use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs. Ensure financial accuracy, learning the billing process and applying best practice. Maintain standards and process throughout the end-to-end campaign lifecycle. Develop close working relationships with internal teams such as ad trafficking team and the reporting team.
- Keeps up with the exciting world of digital marketing.
- Proficient use of Excel and PowerPoint.
- Ability to manage their time effectively and work as part of a group.
- Attention to detail and excellent communication skills, written and verbal.
- Affinity for numbers and with an analytical thought process.
- Proactive and self-motivated, always looking to expand knowledge and capabilities.
Life at WPP Media & Benefits: Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection in this open and supportive environment. Please note this is a UK based role and requires individuals to have the right to work in this location.
Executive, Programmatic employer: WPP Media
WPP is an exceptional employer that prioritises employee growth and development within a collaborative and inclusive work culture. As part of WPP 650, you will have the opportunity to engage in meaningful work that shapes public communications while benefiting from comprehensive support, training, and a robust benefits package. With a focus on creativity and innovation, WPP fosters an environment where every team member can thrive and make a real impact in their community.
StudySmarter Expert Advice🤫
We think this is how you could land Executive, Programmatic
✨Engage with Local Marketing Events
Get involved with local marketing meetups, workshops, or conferences. These events are perfect for soaking up knowledge and meeting key players in the marketing-communications field, especially if you aim to land a trainee role with companies like WPP Media.
✨Leverage Social Media Platforms
Platforms like Twitter and Instagram are great for spotting marketing trends and connecting with professionals. Follow industry influencers, engage with their posts, and don’t shy away from sharing your insights or even your personal projects to catch the eye of hiring managers!
✨Utilise University Career Services
Don’t forget to tap into your university’s career services. They often have connections with companies looking for trainees, plus workshops on interview techniques and resume tips specifically catered for the marketing sector.
✨Get Creative with Your Portfolio
Build a portfolio showcasing any marketing projects or campaigns you've worked on, even if they're just uni projects or passion projects. A well-organised, creative portfolio can set you apart when applying to roles at WPP Media and others—you want to show your potential!
We think you need these skills to ace Executive, Programmatic
Some tips for your application 🫡
Show Your Flair for Words:When applying for the Executive, Programmatic position in marketing communications, we need to see your writing chops! Include examples of your creative copywriting, whether that’s blog posts, social media content, or even that snappy newsletter you whipped up for a class project. Your ability to craft compelling messages is key in this field!
Buzz About Your Passion for Marketing:In your cover letter, don’t just list your skills—tell us why you’re passionate about marketing communications! We love candidates who are eager to learn and grow, so share any relevant projects or campaigns you’ve been involved in, even if they’re academic or personal. Show us your enthusiasm, and we’ll be excited about the potential in you!
Include Relevant Coursework or Certifications:If you’ve taken any courses or workshops in marketing, communications, or digital media, highlight them in your CV. These can demonstrate your commitment to the industry and the skills you've developed, which are extremely important for a Executive, Programmatic role. Don’t forget to mention any tools or platforms you’re familiar with!
Keep It Clear and Concise:Given that we’re looking for a trainee, make sure your CV and cover letter are clear and to the point. Avoid jargon and keep your sentences short. We want to see your potential and enthusiasm, so a straightforward application helps in getting your personality across without any fluff. Apply through our website to make sure we don’t miss your submission!
How to prepare for a job interview at WPP Media
✨Show Off Your Creative Side
For a marketing communications trainee role, it's crucial to demonstrate your creativity. Think of ways you can present your ideas or previous projects, maybe even tailoring a mini-campaign to showcase your skills. Use visuals in your portfolio that reflect your creative thought process—style is key here!
✨Brush Up on Digital Tools
Get familiar with industry-standard tools like Google Analytics, HubSpot, or Canva. These are often discussed in interviews for marketing roles, so having a few examples up your sleeve where you've used them (even in a project or assignment) will definitely impress the hiring team at WPP Media.
✨Prepare for Real-Life Scenarios
In your interview, they might ask you to brainstorm ideas for a campaign or tackle a problem they’re facing. Practise answering these types of questions by studying case studies or real-world campaigns, and think about what you’d do differently if given the chance. This shows your ability to think on your feet!
✨Highlight Your Willingness to Learn
As this is a trainee position, showing your eagerness to learn and grow is more important than having extensive experience. Talk about what excites you about the marketing world and how you adapt when faced with new challenges. Employers at WPP Media love to see enthusiasm and a growth mindset!
