At a Glance
- Tasks: Lead product enablement programs and drive platform adoption for innovative AI solutions.
- Company: Join WPP, a global leader in marketing and advertising technology.
- Benefits: Enjoy competitive pay, extensive benefits, and a supportive hybrid work environment.
- Other info: Be part of a diverse team that values creativity, collaboration, and personal growth.
- Why this job: Shape the future of AdTech while making a real impact on client success.
- Qualifications: Experience in product enablement or client success, with strong analytical and communication skills.
The predicted salary is between 90000 - 110000 £ per year.
WPP is the trusted growth partner for the world’s leading brands.
With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
3013 - Director, Director, Product Enablement - AI, UK
Role Summary and Impact
About Data & Technology Solutions
WPP’s Data & Technology Solutions is the WPP’s unified global data products and technology team.
We work with our agencies and clients to build data data-driven solutions and technology product to power marketing transformation.
WPP Open is our AI platform for marketing, it connects marketing professionals, data, tools and AI in a single place.
WPP Open is the simplest, safest and fastest way to realize the benefits of scaled AI – delivering better-informed creative ideas faster, at scale and at lower cost.
We’re endlessly curious and our team of thinkers, builders, creators and problem solvers are over 2,000 strong, across 20 markets around the world.
The Director, Global App Enablement is a highly skilled and proactive leader who translates product strategy into scalable enablement programs, equipping the business to drive meaningful platform adoption and value realisation through consistent, high-quality resources.
Your will work autonomously, taking accountability for creating, executing and distributing these resources and building a long-term strategic roadmap.
- You possess the autonomy to execute all tasks independently, with a long-term horizon and broad scope of influence, and are ready to mentor and guide others within the team.
- You will be the SME across potentially multiple [CAPABILITY AREAS] and design, develop and execute enablement programs that drive adoption.
- You will partner with cross-discipline product and go to market teams to support current capabilities and future releases.
- You will build trust quickly, fostering strong relationships with partners and stakeholders who will help to deliver enablement ‘to the edge’ allowing us to reach the scale of our full organization and value from our capabilities.
They will see you as their trusted advisor and SME in the App/Capability areas that you support.
- You will monitor adoption metrics to identify areas for improvement and increased engagement, contributing directly to the platform's success and capabilities.
- You will champion the voice of the customer and contribute to the continued enhancement of our capabilities through data-driven and balanced feedback.
- You will work closely with other Global Enablement Leads to ensure that processes, ways of working and outputs are consistent and high quality across our different Platform and App Capability areas.
- You will have strong people leadership skills and a core ability to influence others with autonomy.
- What will you do
- Manage or mentor and guide more junior team members and stakeholders on expert product use.
- Set or contribute to OKRs for your team
- Build strong relationships with senior stakeholders and navigate the org ensuring you’re able to influence outcomes with little or no support
- Independently develop a deep, practical understanding of app capabilities, their features, benefits, and strategic place within agency and client business
- Provide significant input to product roadmaps, influencing product evolution based on client needs, data driven feedback and market dynamics to drive full valuerealisation
- Design, lead, and implement comprehensive enablement programs tailored for various partner and customer groups aimed at delivering consistent and effective product adoption
- Scaled Content & Knowledge
- Translate product features and released into best-in-class, user-centric enablement materials
- Create andscale knowledgebase articles, guides, and playbooks
- Inform the design and development of scalable training materials and resources
- Gather input from the enablement and champion community to continuously audit and improve materials
- Help to establish consistent messaging and documentationacross the enablement ecosystem
- Community & Knowledge Distribution
- Strengthen the readiness of Regional/Client Enablement and Champion networks.
- Maintain accessible, well-structured knowledge hubs.
- Lead delivery for global community forums and knowledge-sharing sessions.
- Champion platform and capability education, delivering training for internal communities.
- Gather structured feedback from partners, champions and users
- Channel insights throughdefined mechanisms to Platform/Capabilityleadership
- Identifygaps in enablement coverage and content
- Proactively gatherandanalysecomplex user feedback and be the voice of the user/client.
Channel insights back to Platform/Capability development, influencing improvements and adoption
Skills and Experience
- Experience in platform/product enablement, client success, product marketing or a similar role, demonstrating a strong track record of autonomously driving product adoption and value.
- Experience in advertising or related field, with a solid understanding of complex agency operating structures, competitive technology and Media, Production and Creative capabilities.
- Strong comprehension of how commerce data & technology is used by agencies and advertisers to bolster their clients’ business operations and strategies.
First‑hand experience with third‑party commerce products and platforms is preferred.
- Familiarity with streamlining workflows through technology, ideally AI-poweredautomation.
- Strong analytical skills to track adoption, engagement, and utilization metrics.
- Proven ability to contribute to and implement comprehensive enablement strategies andleadthe creation of impactful supporting materials.
- Strong communication, stakeholder management and interpersonal abilities, with a focus on building trust, fostering collaboration and building strong relationships across highly matrixed, multi‑geographical teams.
- A demonstrated ability to lead multiple projects simultaneously.
- Experience in delivering training sessions and acting as a subject matter expert.
- Excellent storytelling and presentation skills for delivering impactfulproduct demos and training sessions
- Demonstrate resourcefulness and practical thinking in demanding, fast‑paced environments.
- A strong and flexible work ethic; able to thrive under pressure, juggle multiple responsibilities, and consistently deliver high‑quality results.
If you are ready to be at the forefront of the Ad Tech industry, shaping its future, and driving success for both our clients, we encourage you to apply and join our team.
Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity.
We also Lead Optimistically, firmly believingin and Championing Growth and Developmentfor every individual.
This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at thecutting edgeof marketing and advertising.
We Create an Open environmentbuilt on trust and respect, where everyone feels they belong and has opportunities to progress.
This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events.
Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
We believe the best work happens whenwe'retogether, fostering creativity, collaboration, and connection in this open and supportive environment.
That'swhywe’veadopted a hybrid approach, with teams in the office around four days a week.
If yourequireaccommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note that while our philosophy is the same across WPP, benefits may vary by office/country.
Please note this is a UK based role and requires individuals to have the right to work in this location
Demographic Questions (UK)
As part of this commitment, we have created this voluntary survey to include the collection and analysis of diversity data across our recruitment.
The following questions do not form part of your application, are completely optional and are not shared with our hiring teams, but we would be grateful if you would complete them to help us monitor fairness and equality across our recruitment process.
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Director, Product Enablement, AI, UK employer: WPP Media
WPP Media is an exceptional employer that prioritises the growth and development of its employees, offering a dynamic work culture that fosters creativity and collaboration. With a commitment to inclusivity and a comprehensive benefits package, including competitive medical and retirement plans, employees are empowered to thrive in their careers while enjoying a supportive environment. The opportunity to work with high-profile clients globally and leverage cutting-edge AI-driven solutions makes this role not only rewarding but also pivotal for personal and professional advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Product Enablement, AI, UK
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for WPP Media and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like WPP Media are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with WPP Media on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at WPP Media. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director, Product Enablement, AI, UK
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit WPP Media. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of WPP Media:Show us that you’ve done your homework! In your application, briefly mention what you admire about WPP Media’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at WPP Media
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at WPP Media will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At WPP Media, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
