Director of Brand Planning & Data-Driven Strategy

Director of Brand Planning & Data-Driven Strategy

Full-Time No working from home possible
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WPP Media UK is seeking a Business Director - Brand to lead EE/BT brand planning, overseeing multi-product campaigns and Masterbrand, with a data-first approach and cross-functional collaboration.

The role requires 6–8 years of planning experience, mastery of tools (eTelmar, TGI, YouGov, WARC), and proven leadership of junior planners. You will own investment decisions, craft strategic responses to briefs, and partner with Activation and Analytics to drive performance.

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Director of Brand Planning & Data-Driven Strategy employer: WPP Media

WPP Media is an exceptional employer that prioritises the growth and development of its employees, offering a dynamic work culture that fosters creativity and collaboration. With a commitment to inclusivity and a comprehensive benefits package, including competitive medical and retirement plans, employees are empowered to thrive in their careers while enjoying a supportive environment. The opportunity to work with high-profile clients globally and leverage cutting-edge AI-driven solutions makes this role not only rewarding but also pivotal for personal and professional advancement.

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Contact Details:

WPP Media Recruitment Team