At a Glance
- Tasks: Lead innovative measurement strategies for Prime Video, driving insights and AI development.
- Company: Join WPP Media, a leader in creative marketing and analytics.
- Benefits: Enjoy competitive pay, health benefits, and a vibrant work culture.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Make an impact in the fast-paced world of entertainment marketing with cutting-edge AI tools.
- Qualifications: Director-level experience in measurement and analytics, preferably in media or entertainment.
The predicted salary is between 60000 - 80000 £ per year.
London, United Kingdom
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world‑class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
Purpose
The purpose of this document is to help prospective team members better understand the role and responsibilities for the position of Director, Insights & Measurement – EU Prime Video at OpenDoor, WPP's bespoke global operating model for Amazon.
About the Role
We are searching for an exceptional, analytically ambitious, and innovation‑oriented leader to join our OpenDoor team as Director, Insights & Measurement – Prime Video EU. This is a 12‑month fixed‑term contract position covering a period of maternity leave, based in London. The role reports into the Global Lead Measurement with a dotted line into the EU Lead Measurement X‑LOBS. This is a high‑impact interim leadership opportunity for a senior measurement professional who is ready to step into a fully formed, strategically significant role from day one — and who brings the curiosity and technical ambition to leave it in a better place than they found it.
Responsibilities
- Own and Evolve the Title‑Level PCA Framework
- Integrate Paid Media, Brand Lift & Creative Signals
- Embed Brand Health, Competition & Market Context
- Lead AI Agent Development and Measurement Innovation
- Own Quarterly and Annual Executive Reporting
- Partner with Strategy & Planning to Close the Loop
- Lead with Influence Across Functions and Geographies
Skills and Experience
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust
- Lead Optimistically by Championing Growth and Development to Mobilise the Enterprise
We are looking for:
- Demonstrable Director‑level experience in advanced measurement, marketing effectiveness, or audience analytics, ideally within entertainment, content streaming, or a similarly complex media environment
- Deep expertise in multivariate analytical methods, with hands‑on experience applying Post Campaign Analysis or equivalent dimensionality‑reduction frameworks to real‑world marketing problems
- Strong working knowledge of paid media measurement, Brand Lift Study design and interpretation, and creative effectiveness diagnostics
- Active familiarity with AI agent frameworks and large language model applications in a measurement or analytics context
- Proven ability to translate analytical complexity into clear, executive‑ready communication
- Experience working in or alongside matrixed, multi‑regional organisations
- Familiarity with brand health measurement platforms and competitive intelligence tools
- Strong commercial instinct, with a track record of connecting measurement outputs to meaningful investment and strategic decisions
- Experience leading, mentoring, and developing measurement or analytics talent across teams
Bonus Points
- Experience working on tentpole or event‑level entertainment titles
- Active engagement with industry bodies such as the IPA Effectiveness Group, MRS, or the Media Research Group
- A track record of producing thought leadership or presenting at industry forums
- Familiarity with social listening and cultural impact measurement
- Previous experience in a maternity cover or fixed‑term senior role
LIFE AT WPP MEDIA & BENEFITS
Our passion for shaping the next era of media includes investing in our employees to help them do their best work. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.
This position is a 12-month fixed-term contract to cover a period of maternity leave.
Director, Insights & Measurement – Prime Video EU - 12 month FTC employer: WPP Media
WPP Media is an exceptional employer that champions creativity and innovation, offering a dynamic work culture where employees are encouraged to grow and thrive. Based in London, the role of Director, Insights & Measurement provides a unique opportunity to work at the forefront of AI-assisted measurement within a collaborative environment, supported by comprehensive benefits and a commitment to employee well-being. With access to global networks and resources, team members can engage in meaningful projects that drive impact for some of the world's leading brands.
