At a Glance
- Tasks: Lead digital strategy for Eurostar, driving data transformation and innovative planning.
- Company: Join WPP, a trusted partner for leading global brands in media and marketing.
- Benefits: Enjoy competitive pay, extensive benefits, and a supportive hybrid work environment.
- Other info: Collaborative culture with opportunities for growth and professional development.
- Why this job: Make a real impact on Eurostar's digital journey and shape the future of travel.
- Qualifications: Proven leadership in digital planning with expertise in Search, Social, and Programmatic.
The predicted salary is between 63000 - 77000 £ per year.
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
About the Role:
Are you looking to join a high-performance, experienced team and lead the digital strategy for one of the most iconic travel brands in Europe? This is your opportunity to take a pivotal role on our Eurostar team, accelerating the client's digital and data transformation strategy across the UK, France, Belgium, the Netherlands, and potentially Germany.
This role is for a leader with deep, cross-channel digital performance expertise (Search, Social, Programmatic) and a passion for the evolution of the Eurostar brand. You will be responsible for bridging high-level strategy and in-market activation, driving tangible business results through innovative, data-driven planning. This is a stretching and rewarding role, giving you responsibility for the advancement of Eurostar's entire digital marketing output and the evolution of our operating model to deliver best-in-class work you can be proud of.
In this role, you will:
- Strategic & Commercial Leadership: Lead the evolution of the Implementational Planning offering for Eurostar, identifying growth opportunities and driving their media transformation. You will have control of the overall digital channel investment, ensuring all commercial considerations are met while developing and owning the commercial plan.
- Cross-Channel Performance: Develop and run detailed, integrated digital roadmaps for Search, Social, and Programmatic, ensuring that performance plans are perfectly in sync with brand-building activity in each market. Lead the audit of Eurostar’s digital maturity through our Digital Maturity Framework, delivering a clear roadmap of actions that will drive growth. Utilise our performance planner to create robust forecasts and use our custom dashboards to meticulously track performance against targets. Confidently brief AdTech teams to ensure the right capabilities, tracking, and technology are in place to achieve our goals. Champion and lean into our newly approved Addressable AI capability, unlocking new levels of performance and insight.
- Test & Learn Culture: Design and manage a rigorous, agile test-and-learn agenda. You will be responsible for logging all tests and outcomes in our Curatest Dashboard to build an institutional memory of what works.
- Audience-Centric Planning: Master the nuances of multi-market targeting, particularly understanding how to define and engage audiences that can feasibly travel to a Eurostar station. Work 'upstream' with Strategy & Comms Planners to translate provocations into credible digital approaches, and 'downstream' with Activation teams to ensure flawless execution and get the best out of their specialist expertise. Remain relentlessly curious, actively seeking out and assessing new tech partners who can help us innovate and drive Eurostar’s business forward. Build and maintain strong, trusted-advisor relationships with senior clients and key internal and external partners.
Skills and Experience:
- Proven Experience: You have significant leadership experience in digital planning and buying across diverse media channels, with a deep, hands-on understanding of Search, Social, and Programmatic. You're comfortable working with multiple markets – the role is currently across UK, France, Belgium, and the Netherlands.
- Strategic & Analytical Mindset: You are highly numerate with strong analytical skills, able to interrogate various data sources (e.g., Google Analytics, ad servers, social analytics) to derive actionable insights. You can turn high-level strategy into detailed, innovative, and actionable digital plans.
- Technical & Commercial Acumen: You possess a thorough understanding of the AdTech landscape, with experience in briefing technical teams. You have proven commercial acumen, with experience managing budgets, forecasting spend, driving organic growth, and understanding P&L management in a multi-channel media context.
- Leadership & Collaboration: You are an excellent communicator, able to confidently present complex integrated media strategies to senior stakeholders. You are a passionate and curious leader, able to challenge the status quo, solve problems proactively, and inspire both your team and the client.
- Passion & Drive: You are genuinely passionate about the Eurostar brand, its mission, and the exciting evolution of the travel industry. You are driven to find better ways to grow our client's business and are excited by the opportunity to lead their digital journey.
Life at WPP Media & Benefits: Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country. Please note this is a UK based role and requires individuals to have the right to work in this location. While we appreciate all applications received, only those candidates selected for an interview will be contacted. Please read our Privacy Notice for more information on how we process the information you provide.
Director, Implementation Planning employer: WPP Media
WPP Media is an exceptional employer that fosters a dynamic and collaborative work culture in the heart of Greater London. With a strong emphasis on employee growth, we offer competitive benefits and a hybrid work model that encourages creativity and flexibility, making it an ideal environment for professionals looking to make a meaningful impact in the media landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Implementation Planning
✨Show Your Creative Side
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Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like WPP Media are looking for.
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✨Attend Industry Events
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We think you need these skills to ace Director, Implementation Planning
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit WPP Media. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
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How to prepare for a job interview at WPP Media
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at WPP Media will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
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✨Be Ready for Scenario-Based Questions
At WPP Media, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
