At a Glance
- Tasks: Lead influencer marketing campaigns for the UK government, ensuring high-quality and impactful delivery.
- Company: Join WPP Media, a leader in AI-driven media solutions with a collaborative culture.
- Benefits: Enjoy competitive pay, extensive benefits, and opportunities for professional growth.
- Other info: Dynamic work environment with a hybrid approach and a focus on employee well-being.
- Why this job: Make a real-world impact while working on innovative projects that shape lives.
- Qualifications: 5 years in client-facing roles, strong understanding of influencer marketing, and excellent communication skills.
The predicted salary is between 70000 - 90000 £ per year.
WPP is the trusted growth partner for the world’s leading brands.
With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Join an award-winning team at the heart of UK government, where your work will genuinely shape lives.
As part of WPP 650 you’ll be part of a supportive, collaborative environment that values curiosity, kindness, and growth.
Together, we use behaviour change principles to design smarter services, influence better decisions, and help millions of people across the country.
Named WPP 650, after the 650 UK parliamentary constituencies, the name is a reminder that our work must reflect the full breadth of the country, every community, every audience.
No two days are the same.
The challenges are complex, the problems worth solving, and the learning constant.
You’ll tackle issues that matter, alongside talented colleagues who care deeply about what they do.
It’s demanding – but always rewarding.
This is meaningful work with real-world impact – the kind you can point to with pride.
About the Opportunity
As an Account Director (Influencer), you will lead the day-to-day management and strategic development of the UK GOV influencer activations account, ensuring the delivery of high-quality, compliant, and impactful creator marketing campaigns.
You’ll work closely with internal specialist teams, external partners, and client stakeholders to shape and execute campaigns that meet both communication objectives and the standards expected within a highly regulated environment.
In this role you will be working as part of Goat, WPP Media’s influencer solution, helping global brands harness the power of social and creator-led content to deliver measurable impact.
This role is ideal for a commercially minded account leader with strong client relationship skills, experience navigating complex stakeholder environments, and a solid understanding of working within regulated industries.
Key Responsibilities
- Act as the senior point of contact for the UK GOV account, building trusted relationships with key client stakeholders.
- Lead the development and delivery of influencer and social campaigns that align with client objectives, policy considerations, and approval processes.
- Oversee campaign execution from brief through to delivery, ensuring work is compliant, strategically sound, and delivered to a high standard.
- Collaborate with internal teams to shape integrated solutions, manage timelines, and maintain operational excellence.
- Monitor campaign performance and use insight to inform optimisation, reporting, and future recommendations.
- Manage and develop junior team members, fostering a collaborative and accountable team culture.
- Identify opportunities to grow the account through strategic thinking, innovation, and proactive client counsel.
- Navigate complex approval structures and stakeholder environments with confidence and professionalism.
Role Requirements
- 5 years’ experience in a client-facing role within an advertising, media, or digital marketing agency.
- Proven experience managing accounts in regulated industries, such as government, public sector, financial services, healthcare, utilities, or similar environments.
- Strong understanding of influencer marketing, social media strategy, and campaign management.
- Experience working with multiple stakeholders and navigating complex approval processes.
- Confident communicator with excellent presentation, relationship-building, and influencing skills.
- Strong commercial awareness and the ability to balance client needs, compliance, and delivery excellence.
- Experience leading teams and managing multiple projects in a fast-paced environment.
- A proactive, solutions-focused mindset with a strong attention to detail.
- Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity.
We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual.
This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress.
This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
We believe the best work happens when we’re together, fostering creativity, collaboration, and connection in this open and supportive environment.
That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week.
If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note that while our philosophy is the same across WPP, benefits may vary by office/country.
Please note this is a UK based role and requires individuals to have the right to work in this location.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
Please read our Privacy Notice for more information on how we process the information you provide.
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Director, Account Management employer: WPP Media
WPP is an exceptional employer that champions creativity, collaboration, and continuous learning, making it an ideal place for the Head of Communications and Engagement role in London. With a commitment to fostering a culture of belonging and providing exciting career opportunities, employees are empowered to influence major transformation initiatives while working alongside passionate and inspired colleagues. The hybrid work model further enhances work-life balance, ensuring that team members can thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Account Management
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for WPP Media and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like WPP Media are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with WPP Media on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at WPP Media. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director, Account Management
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit WPP Media. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of WPP Media:Show us that you’ve done your homework! In your application, briefly mention what you admire about WPP Media’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at WPP Media
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at WPP Media will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At WPP Media, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
