At a Glance
- Tasks: Manage and optimise digital campaigns while exceeding client expectations.
- Company: Join WPP, a leading growth partner for top global brands.
- Benefits: Enjoy competitive pay, health benefits, and generous time off.
- Other info: Embrace a hybrid work culture with opportunities for personal and professional growth.
- Why this job: Be part of an innovative team driving transformational growth in media.
- Qualifications: Experience with digital platforms and strong analytical skills required.
The predicted salary is between 30000 - 40000 £ per year.
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
The Digital Senior Account Executive will be responsible for managing and optimising campaigns, while also developing digital plans which exceed our client’s expectations whether branding or ROI driven. They will be contributing to the execution of digital display and OLV media activity, building strong platform knowledge & supplier relationships to support excellence in delivery of media plans, optimisation, testing and analysis.
- Campaign Management
- Oversight of the implementation, management, and daily optimisation of campaign activity to ensure that you excel in reaching your client objectives and KPIs.
- Competently create media plans designed to achieve specified KPIs.
- Support on the day‑to‑day QA process, minimising errors and ensuring consistent and correct adherence to process.
- Take ownership of some elements of the testing plans of your clients and suggest innovative ideas for testing, including planning, executing & evaluating tests with methodical accuracy.
- Client and Partner Management
- Complete client reporting and analyse campaign results extracting insight to supply recommendations for future activity.
- Drive revenue growth through spotting new optimisation opportunities, services or products and delivering excellent results.
- Working with partners and attending regular platform training to further develop digital skillset.
- Operational Excellence
- The right use of tools to drive accountability in buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs.
- Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and tech fees, via buying templates and processes.
- Maintain standards and process throughout the end‑to‑end campaign lifecycle.
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Passionate about activation and driving continued excellence. Proactive approach to expanding knowledge and capabilities. Confidence in core buying platforms, DV360, Google Ads and third‑party measurement platforms. Analytically minded with an aptitude for handling large data sets to identify trends and actionable insights. Excellent communication skills, both verbal and written, will be particularly important in building & developing client and supplier relationships.
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note this is a UK based role and requires individuals to have the right to work in this location.
Digital Senior Exec employer: WPP Media
WPP Media is an exceptional employer that prioritises employee growth and well-being, offering a dynamic work culture where creativity and collaboration thrive. With access to global networks and cutting-edge resources, employees are empowered to excel in their roles while enjoying competitive benefits such as comprehensive health plans, generous paid time off, and a supportive hybrid work environment. Join us at WPP Media, where your contributions drive transformational growth for leading brands and your career development is a shared priority.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Senior Exec
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for WPP Media and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like WPP Media are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with WPP Media on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at WPP Media. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Senior Exec
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit WPP Media. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of WPP Media:Show us that you’ve done your homework! In your application, briefly mention what you admire about WPP Media’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at WPP Media
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at WPP Media will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At WPP Media, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.