Digital Account Planner

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.

We are looking for a digital planner buyer to continue their career with us at EssenceMediacom, working on the ITV account. The ideal candidate is someone with a good working knowledge of paid advertising across a variety of digital channels (direct IO, programmatic, social and search). This person should have experience with activation and reporting but should still be keen to further their expertise across both. The successful candidate will become part of an established team focused on driving innovation and executing best in class for their client. This role involves building ITV’s position as a go-to source for streaming content, with a balance of brand and conversion-based objectives covering content such as Love Island, Big Brother, Euros and many more hero content launches.

Key Responsibilities

• Assisting on the development of detailed paid social media plans that align with client’s objectives and KPIs.
• End-to-end setup of paid social campaigns across relevant social platforms.
• Working with the activation team to make recommendations around optimising campaign performance and pacing to ensure activity delivers as expected.
• Troubleshooting and optimising campaigns in order to improve performance as necessary.
• Working with the activation team to produce detailed and accurate weekly/monthly campaign performance reports, often in Microsoft Excel.
• QA’ing performance commentary that delivers valuable insight and recommendations to clients.
• Able to identify trends and recommend actions to capitalise on or mitigate these trends as necessary.
• Assisting with more detailed analysis including end-of-campaign reporting, quarterly/annual reviews, and standalone projects.
• Supporting strategic planning across other digital channels, working with the account director on campaign RTBs, testing, monthly reviews, etc.

Client & Partner Management

• Working closely with your line-manager and the wider team to support the delivery of high-quality work for clients.
• Actively contribute to client calls and become a valued and trusted member of their marketing team.
• Working with partners and attending regular platform training sessions to further develop your paid social skillset.
• Establish yourself as a go-to contact integrating the wider digital planning team alongside the digital planning account director.

Operational Excellence

• Able to effectively manage your time whilst working on multiple projects simultaneously.
• Communicate clearly and in a timely manner with internal and external stakeholders as required across email, chat, video and in-person.
• Attend regular internal meetings and training sessions to actively contribute to a collaborative and friendly paid social community.
• Help junior team members with their tasks, providing guidance where needed.
• Responsible for accurate and timely fulfilment of mandatory agency finance processes.

Skills And Experience

• Able to display a good foundation with your understanding of a variety of digital channels.
• Experience working in an agency environment (preferably as part of a social or activation team) is not necessary but would be preferable.
• Computer literate with a good base of skills across the Microsoft Office suite of programmes (including Excel).
• Comfortable handling large quantities of data and working with numbers/budgets.
• Experience compiling performance reports for clients and writing insightful commentary to accompany these reports.
• Ambition to progress within an evolving digital team focused on driving innovation and pushing the boundaries.
• Teamwork is key to this role and we are looking for someone who is collaborative, friendly, and with a can-do attitude.

Life At WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.