At a Glance
- Tasks: Manage CRM systems, support users, and enhance client communications.
- Company: Join a leading global marketing team at WPP Media.
- Benefits: Enjoy competitive pay, health benefits, and generous time off.
- Other info: Dynamic role with opportunities for growth and collaboration.
- Why this job: Make an impact by driving CRM adoption and building strong relationships.
- Qualifications: Passion for data, strong communication skills, and CRM experience preferred.
The predicted salary is between 50000 - 65000 £ per year.
As a key member of the Global Client Communications team, the CRM Global Marketing Manager, Senior Executive will focus on client communications and serve as the go‑to person for global client team users and local marketing CRM champions. The role involves maintaining accurate CRM information, ensuring system upkeep, and actively supporting new global users of the CRM platform. This is a UK‑based role requiring the right to work in the United Kingdom.
Accountabilities
- Maintain CRM system activity through user engagement.
- Liaise with the Global Business Systems team regarding technical status (downtime, SSL updates, etc.).
- Consult on system changes or updates and inform teams of new requirements or fixes.
- Manage the CRM support inbox, triage technical support emails, and coordinate with the Business Systems team.
- Maintain global assets in the CRM.
- Perform routine marketing checks on campaigns, lists, templates, email statistics, footers, subscription management, case studies, and other backend updates.
- Build and manage global events in the CRM and associated event communications.
- Support users by analysing analytics, assisting with email sends, and updating contacts.
- Work on global accounts and support local versions of the same accounts.
- Communicate new reports and dashboards created by the Global Business Systems team to the CRM community.
- Set up and maintain CRM user licenses and profiles, providing administrative support to all global users.
- Develop and deliver role‑based training, adding/updating users.
- Produce communications to support adoption (tips, tricks, new enhancements) in collaboration with the Business Systems team.
- Analyse adoption metrics and participate in software enhancements and webinars.
- Collect case studies and share best practices with users.
- Assist in system testing and support the global marketing teams across campaign data cycles.
- Build strong relationships with global client and local marketing teams to drive adoption and provide insights.
Skills and Experience
- Passion for data with strong analytical, problem‑solving, and data‑management skills.
- Able to translate data into actionable information for informed decision‑making.
- Experience with CRMs such as Microsoft Dynamics, HubSpot, or Salesforce (a plus).
- Strong communicator who enjoys building marketing communities and business relationships.
- Self‑sufficient, quick learner, and minimal direction required.
- Knowledge of HTML/CSS is an advantage.
- Quick to learn new software and technologies.
- Experience creating presentations to articulate strategy and performance.
Benefits
Our comprehensive benefits package includes competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
EEO Statement
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection in an open and supportive environment.
CRM Relationship Manager, Senior Executive employer: WPP Media
WPP Media is an exceptional employer that prioritises employee well-being and professional growth, offering a comprehensive benefits package including competitive medical plans, generous paid time off, and mental health awareness days. Our vibrant work culture fosters creativity and collaboration, making it an ideal environment for a CRM Relationship Manager, Senior Executive to thrive while building meaningful relationships with global client teams. Located in London, this role provides unique opportunities to engage with diverse marketing communities and contribute to impactful client communications.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Relationship Manager, Senior Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for WPP Media and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like WPP Media are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with WPP Media on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at WPP Media. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Relationship Manager, Senior Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit WPP Media. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of WPP Media:Show us that you’ve done your homework! In your application, briefly mention what you admire about WPP Media’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at WPP Media
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at WPP Media will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At WPP Media, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
