At a Glance
- Tasks: Lead and coordinate innovative commerce strategies for Nestlé's digital media initiatives.
- Company: Join WPP Media, a cutting-edge AI-driven media powerhouse.
- Benefits: Enjoy competitive pay, generous time off, and mental health support.
- Other info: Hybrid work model with a focus on creativity and professional growth.
- Why this job: Make a real impact in the retail media landscape with a collaborative team.
- Qualifications: 8+ years in commerce, strong communication skills, and a passion for retail trends.
The predicted salary is between 60000 - 80000 € per year.
About WPP Media
WPP Media is WPP's AI‑driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how and why their media investment is working.
About OpenMind
OpenMind by WPP is an integrated agency model that draws on talent from across WPP. It was created to accelerate the European transformation for Nestlé’s media function, leveraging advanced data and technology to maximise the impact of Nestlé’s media investment.
Role Summary
We are seeking a highly collaborative and results‑oriented Commerce Lead to coordinate and align Nestlé’s UK Retail Digital Media (RDM) strategies and End‑to‑End Commerce initiatives. The role is pivotal in ensuring seamless execution by orchestrating efforts across internal teams, retailers and external partners.
Responsibilities
- Orchestrate cross‑functional collaboration and serve as the central coordinator for RDM and E2E Commerce initiatives.
- Facilitate regular touchpoints and workshops to align stakeholders on campaign objectives, timelines and roles.
- Partner with the wider trade and shopper marketing teams to ensure customer‑specific strategies are executed effectively.
- Serve as the primary liaison between Nestlé and external partners, ensuring smooth communication and collaboration.
- Lead the orchestration of RDM activation plans to align with Nestlé’s broader consumer recruitment and revenue growth objectives.
- Work closely with analytics teams to ensure data‑driven insights inform campaign planning and execution.
- Advocate for a unified approach to pre‑store, in‑store and post‑shop activation, ensuring all touchpoints are seamlessly integrated.
- Oversee the deployment of RDM campaigns, coordinating with relevant teams such as Digital, AV and Commerce at OpenMind.
- Support customer teams in negotiating incremental off‑shelf placements and in‑store visibility enhancements.
- Monitor campaign progress and address roadblocks by facilitating quick decision‑making among stakeholders.
- Document and share best practices from successful RDM and E2E Commerce activations to drive scalability.
- Foster a culture of learning by organising post‑campaign reviews and incorporating feedback into future planning cycles.
- Collaborate with analytics teams to track key performance indicators (KPIs) such as basket incidence, transaction uplift and ROI.
- Provide actionable insights to stakeholders based on campaign performance data, ensuring continuous optimisation.
- Work with the OpenMind Data and Analytics teams to enhance measurement frameworks and enable closed‑loop reporting.
Skills & Experience
- 8+ years of experience in commerce across paid media, trade strategy, retail, consulting and/or analytics.
- Ability to execute effective strategic plans that achieve business objectives.
- Experience managing direct reports.
- Drive to learn and understand the retail landscape and the latest trends in commerce media.
- Strong communication and presentation skills, with ability to effectively communicate complex ideas.
- Deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting and demand planning to inform media decisions.
- Deep understanding of how different media channels work together and how retail media fits within the wider ecosystem.
- Experience with retail bid management platforms such as Pacvue.
- Experience in campaign management and optimisation across multiple retail platforms (Amazon, Criteo, etc.).
- Ability to collaborate and work effectively with internal teams and external partners.
- A self‑starter attitude that thrives in a fast‑paced environment.
- Attention to detail.
- To have an opinion and be able to voice it in a clear and positive light.
Life at WPP Media & Benefits
WPP Media offers competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts and employee mental health awareness days. Employees can tap into the global WPP Media & WPP networks, pursue their passions, and grow their professional networks. WPP Media is an equal‑opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we are together, fostering creativity, collaboration and connection. We have adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note this is a UK‑based role and requires individuals to have the right to work in this location.
Commerce Strategy Lead employer: WPP Media
WPP Media is an exceptional employer that champions creativity and collaboration, offering a dynamic work environment where employees can thrive. With competitive benefits including comprehensive health plans, generous paid time off, and a commitment to professional growth, WPP Media fosters a culture of respect and inclusivity. The hybrid work model allows for flexibility while ensuring that teams come together to drive impactful results in the fast-paced world of commerce strategy.
StudySmarter Expert Advice🤫
We think this is how you could land Commerce Strategy Lead
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We want you to show how you can fit into their team and contribute to their goals, especially in areas like commerce and media.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Commerce Strategy Lead. Highlight your collaborative skills and results-driven mindset.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Commerce Strategy Lead
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in commerce and media. We want to see how your skills align with the role of Commerce Strategy Lead, so don’t hold back on showcasing your relevant achievements!
Showcase Collaboration Skills:Since this role is all about teamwork, emphasise your ability to work with different teams and stakeholders. Share examples of how you've successfully coordinated projects or initiatives in the past – we love a good collaboration story!
Be Data-Driven:We’re looking for someone who can leverage data to inform decisions. Include any experience you have with analytics and how it has shaped your strategies. If you’ve worked with KPIs or campaign performance metrics, make sure to mention that!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen to join our team at WPP Media!
How to prepare for a job interview at WPP Media
✨Know Your Commerce Inside Out
Make sure you brush up on your knowledge of commerce strategies, especially in retail media. Understand how different media channels work together and be ready to discuss how you can leverage this knowledge to drive Nestlé’s objectives.
✨Showcase Your Collaboration Skills
Since the role requires a lot of cross-functional collaboration, prepare examples that highlight your experience in coordinating teams and managing stakeholders. Be ready to discuss how you've facilitated workshops or touchpoints in previous roles.
✨Data-Driven Decision Making
Familiarise yourself with key performance indicators relevant to the role, such as transaction uplift and ROI. Be prepared to talk about how you've used data to inform campaign planning and execution in your past experiences.
✨Be Ready to Discuss Challenges
Think of specific challenges you've faced in previous roles and how you overcame them. This could include roadblocks in campaign execution or stakeholder alignment. Demonstrating your problem-solving skills will show that you're a proactive candidate.
