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For Companies At a Glance
- Tasks: Lead a team to drive growth through innovative retail media strategies.
- Company: Join WPP Media, a leader in creative transformation and media innovation.
- Benefits: Enjoy competitive pay, health benefits, and ample paid time off.
- Why this job: Make an impact in the dynamic world of retail media and grow your career.
- Qualifications: Experience in retail media and strong project management skills required.
- Other info: Collaborative culture with opportunities for personal and professional development.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the Commerce Account Manager role at WPP Media.
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.
About WPP Media’s Global Media Collective
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.
About Mindshare
Mindshare delivers good growth for its clients. As “Growth Architects,” we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.
Role Summary And Impact
The Manager, Commerce Activation role will have a deep interest and appreciation for the uniqueness of retail and marketplaces, and use their retail expertise to deliver excellence in biddable retail media channels: search and programmatic. They will ensure seamless integration of performance-led retail media efforts into a holistic commerce strategy, delivering best-in-class results for clients. This role will work as a member of a cross-functional team and inform, shape, and implement the most advanced performance-led strategies and solutions to unlock new growth opportunities across retail media ad ecosystems, for one of our flagship CPG clients. This role will partner with our clients to translate their business objectives into campaign strategies, ensure collaboration across biddable channels to maximize client outcomes, and leverage data and tools to drive effective optimisations based on campaign parameters. An entrepreneurial spirit with a bias for action and problem-solving is necessary to be successful in this role.
Job Responsibilities
- Manage a team of direct reports and their career development.
- Oversee search, programmatic and IO display media activations across digital and omnichannel retailers, including bid management platforms such as Citrus and Criteo.
- Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment, including the use of retailer agnostic bid management technologies such as Pacvue or Skai.
- Maintain excellent relationships with key account stakeholders to maximize promotional opportunities and assist them in navigating the Commerce activation landscape.
- Ensure on-going campaign compliance to WPP Media established guidelines and best practices.
- Lead the incorporation of cross-channel testing and optimization strategies.
- Prepare campaign performance reports on a weekly, monthly, and quarterly basis, delivering campaign insight and optimisation opportunities.
- Synthesize key data points, identify trends, and recommend activities to maximize business results and deliver an optimal customer experience.
- Address technical issues with media campaign serving.
- Stay up to date on changing marketplace dynamics surrounding ad products, technology, and measurement across search and programmatic within the retail media ecosystem.
- Manage reconciliation, invoicing/billing, trafficking, and mapping data to our internal media campaign management platform.
Skills And Experience
- Proven experience in biddable performance/retail media execution in sponsored product/search and ideally in display/programmatic.
- Experience in campaign management and optimization on retailer platforms, ideally including Citrus and Criteo.
- Deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning to inform media decisions.
- Deep understanding of how different media channels work together and retail partners’ advertising ecosystem.
- Strong drive to understand the retail landscape and latest trends in Commerce Media.
- Experience with retail bid management platforms, ideally Pacvue.
- Experience with digital shelf tools such as Data Impact, Profitero or Gradient.
- Experience managing a team of direct reports.
- Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.
- Ability to collaborate and work effectively with internal teams and external partners.
- A self-starter attitude that thrives in a fast-paced environment.
- Excellent project-management skills; able to coordinate projects across multiple teams and functions.
Life At WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
Equal Opportunity Statement
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Privacy Notice
Please read our Privacy Notice for more information on how we process the information you provide.
Commerce Account Manager employer: WPP Media
Contact Detail:
WPP Media Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commerce Account Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your own. This will help you tailor your responses and show that you're genuinely interested in being part of their team.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online resources to refine your answers. Focus on showcasing your skills and experiences that relate directly to the Commerce Account Manager role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team at WPP Media and ready to make an impact.
We think you need these skills to ace Commerce Account Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Commerce Account Manager role. Highlight your experience in biddable performance and retail media, as well as any relevant tools you've used like Citrus or Criteo. We want to see how your skills align with what we're looking for!
Show Your Passion: Let your enthusiasm for retail and marketplaces shine through in your application. Share examples of how you've driven growth in previous roles and your understanding of the retail landscape. We love candidates who are genuinely excited about the industry!
Be Clear and Concise: When writing your application, keep it straightforward and to the point. Use bullet points where possible to make your achievements stand out. We appreciate clarity and want to quickly see why you're a great fit for our team!
Apply Through Our Website: Don't forget to submit your application through our official website! This ensures that your application gets to the right people and helps us keep track of all candidates. We can't wait to see what you bring to the table!
How to prepare for a job interview at WPP Media
✨Know Your Retail Media Inside Out
Before the interview, dive deep into the world of retail media. Familiarise yourself with key platforms like Citrus and Criteo, and understand how they integrate into a broader commerce strategy. This knowledge will help you speak confidently about your experience and how it aligns with the role.
✨Showcase Your Team Management Skills
As a Commerce Account Manager, you'll be managing a team. Be ready to discuss your leadership style and provide examples of how you've developed your team's skills in the past. Highlight any successful projects where your guidance made a difference.
✨Prepare for Data-Driven Discussions
Expect to talk about data and analytics during your interview. Brush up on how to interpret campaign performance reports and use data to drive optimisations. Being able to articulate how you've used data to inform decisions will set you apart.
✨Demonstrate Your Problem-Solving Mindset
WPP Media values an entrepreneurial spirit. Think of specific instances where you've tackled challenges head-on, especially in fast-paced environments. Share how your proactive approach led to successful outcomes, showcasing your ability to adapt and thrive.
