At a Glance
- Tasks: Lead media excellence and strategic planning across diverse client accounts.
- Company: Join WPP Media, an innovative AI-driven media powerhouse.
- Benefits: Enjoy competitive medical plans, generous time off, and employee discounts.
- Other info: Be part of a culture that values creativity, growth, and inclusivity.
- Why this job: Drive media transformation and make a real impact in a dynamic environment.
- Qualifications: Proven experience in media planning and strong analytical skills required.
The predicted salary is between 80000 - 100000 € per year.
About WPP Media
WPP Media is WPP's AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Role Summary and Impact
As an Implementation Planning Business Director you lead integrated media excellence and strategic planning across multiple client accounts. You drive media transformation, develop the Implementation Planning offering, and integrate all media strategies (brand to performance) across digital, traditional, audio, VOD, and AV. You foster innovation, manage commercial aspects, and develop talent while engaging confidently with senior stakeholders.
Reporting Structure
Reports to Head of Implementation Planning.
Key Responsibilities
- Line manage a team of Account Directors, providing coaching, feedback and development in integrated media, data analytics and media testing.
- Lead the evolution of Implementation Planning, identify growth opportunities and drive media transformation projects.
- Elevate the profile of Implementation Planning through training, presentations and showcasing successful initiatives; advise senior leadership on emerging trends.
- Continuously review and improve planning, optimisation and budget processes within WPP Open (including OASIS), ensuring clear inputs, outputs and handovers with comms planners, strategists and activation teams.
- Oversee soft P&L, drive revenue growth, manage team allocations and develop commercial plans to support new business pitches.
- Build strong relationships with senior clients, partners and internal departments to align implementation and overarching media strategies.
- Partner with client teams, comms planners and strategists to lead integrated media conversations and drive projects with a focus on rigorous media testing and innovation roadmaps.
- Craft learning agendas for media testing, define KPIs and establish robust reporting infrastructure leveraging WPP Open Intelligence.
Skills and Experience
- Proven planning and buying experience across diverse media channels with deep understanding of full‑funnel brand/performance media.
- Mastery of integrated media strategies across digital, traditional, audio, VOD and AV, demonstrating channel connection and interaction.
- Expertise in designing, implementing and analysing media testing frameworks using WPP Open Intelligence.
- Passion for emerging channels and technologies and their business outcome potential.
- Excellent communication skills, confidently presenting complex strategies to senior stakeholders.
- Highly numerate with strong analytical skills to interrogate data (e.g., TGI/YouGov, Google Analytics, ad servers, social analytics, data visualization tools).
- Utilise WPP Open Intelligence for actionable insights and testing.
- Proven experience leading, coaching and developing teams with a focus on data‑driven insights and media testing.
- Experience driving organic growth and supporting new business pitches with entrepreneurial mindset and P&L management in multi‑channel media.
- Passion for learning, curiosity and a proactive, problem‑solving approach to media excellence through the WPP Open operating model.
Values & Culture
- Be extraordinary by leading collectively to inspire transformational creativity.
- Create an open environment by balancing people and client experiences and cultivating trust.
- Lead optimistically by championing growth and development to mobilise the enterprise.
Benefits
- Competitive medical, group retirement plans, vision and dental insurance, significant paid time off, partner discounts and employee mental health awareness days.
- Opportunities to develop networks and skills across global WPP Media & WPP.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. Please note this is a UK based role and requires individuals to have the right to work in this location.
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Business Director, Implementation Planning employer: WPP Media
WPP Media is an exceptional employer, offering a dynamic work environment in London where creativity and innovation thrive. With a strong focus on employee development, competitive benefits, and a culture that champions collaboration and respect, WPP Media empowers its team to drive media transformation and excel in their careers. Join us to be part of a forward-thinking organisation that values your contributions and fosters meaningful growth opportunities.
StudySmarter Expert Advice🤫
We think this is how you could land Business Director, Implementation Planning
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your achievements in media planning and implementation. When you get the chance to chat with potential employers, share these examples to demonstrate your expertise.
✨Tip Number 3
Prepare for interviews by researching the company and its recent projects. Be ready to discuss how your experience aligns with their goals, especially in driving media transformation and innovation. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search. Let’s get you that Business Director role!
We think you need these skills to ace Business Director, Implementation Planning
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Business Director role. Highlight your planning and buying experience across various media channels, and don’t forget to showcase your leadership abilities!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re passionate about media transformation and how your expertise can elevate our Implementation Planning offering. Keep it engaging and relevant!
Showcase Your Analytical Skills:Since this role requires strong analytical skills, be sure to mention any experience you have with data interrogation and media testing frameworks. Use specific examples to demonstrate how you've used data to drive results.
Apply Through Our Website:We encourage you to apply directly through our website for the best chance of success. It’s the easiest way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at WPP Media
✨Know Your Media Inside Out
Make sure you brush up on your knowledge of integrated media strategies across digital, traditional, audio, VOD, and AV. Be ready to discuss how these channels interact and how you can leverage them for client success.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led teams in the past. Highlight your coaching and development experiences, especially in media planning and data analytics, as this role involves managing a team of Account Directors.
✨Be Data-Driven
Familiarise yourself with tools like WPP Open Intelligence, Google Analytics, and other data visualisation tools. Be prepared to discuss how you've used data to inform media strategies and drive performance in previous roles.
✨Engage with Senior Stakeholders
Practice articulating complex strategies clearly and confidently. Think of scenarios where you've presented to senior leadership and be ready to share how you navigated those discussions to align on media strategies.
