Associate Director, Product Enablement, UK

Associate Director, Product Enablement, UK

London, United Kingdom

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

1780 - Associate Director, Product Enablement, UK

Role Summary and Impact

We are seeking a Optimise SME Director to oversee enablement activities across the UK market or platform for a major client within the Open Media Studio ecosystem. This role is ideal for someone who thrives in a hands-on environment, working closely with clients, agencies, and internal teams to drive adoption, engagement, and measurable value from WPP Open Optimise products. You will be responsible for ensuring that enablement plans are executed effectively, that client teams are trained and supported, and that feedback loops are established to continuously improve the client experience. You will work alongside regional and global enablement leaders to ensure your cluster’s enablement efforts align with Choreograph’s broader business objectives.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• BeExtraordinarybyLeading CollectivelytoInspire transformational Creativity.
• Create anOpenenvironment byBalancing People and Client ExperiencesbyCultivating Trust.
• LeadOptimisticallybyChampioning Growthand DevelopmenttoMobilize the Enterprise.
• Pitch support: Collaborate and own the set up of discover and plan capabilities in pitch environments and scenarios. Act as the SME with data strategy to enable the pitch team and participate in pitches where required/upskill pitch leaders as required.
• Market / Platform level Client Enablement Oversight:Manage enablement programs for a market for a major client. Ensure market is onboarded effectively, trained on OMS products, and supported through adoption phases. Partner with account teams to identify opportunities to expand product usage and deliver measurable business impact.
• Hands-On Enablement Delivery:Conduct product walkthroughs, demos, and training sessions tailored to client needs. Support change management initiatives to help client teams transition to OMS-enabled workflows. Provide practical guidance and best practices to drive day-to-day adoption.
• Collaboration & Liaison:Act as the primary enablement contact for your market or area of expertise, connecting clients with product, engineering, and data strategy teams and escalating to Enablement leadership as required. Gather and relay client feedback to inform product improvements and roadmap priorities. Coordinate with regional enablement peers to share learnings and ensure consistency across accounts.
• Performance Tracking & Reporting:Monitor adoption metrics, engagement levels, and client satisfaction within your cluster. Identify trends and areas for improvement, and work with the regional enablement lead to adjust strategies accordingly.
• Support for Growth & Retention:Assist in new business pitches and client retention efforts by showcasing OMS capabilities. Develop enablement materials, case studies, and success stories that highlight value delivered to clients.

WHAT YOU WILL NEED

• Experience in client enablement, customer success, or training within a technology or data-driven organization.
• Strong understanding of technology platforms and ability to act as a confident product advocate.
• Excellent communication and interpersonal skills, with the ability to build trust and influence stakeholders.
• Ability to work collaboratively across functions and manage multiple client priorities.
• Analytical mindset with the ability to interpret adoption data and translate insights into action.
• Familiarity with media planning and buying workflows is a plus but not required. [Insert Skills and Experience]

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary, investing in our employees to inspire transformational creativity. We alsoLead Optimistically,firmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at thecutting edgeof marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenwe'retogether, fostering creativity, collaboration, and connection in this open and supportive environment.That'swhywe’veadopted a hybrid approach, with teams in the office around four days a week. If yourequireaccommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

Please note this is a UK based role and requires individuals to have the right to work in this location

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Please read our Privacy Notice for more information on how we process the information you provide.