At a Glance
- Tasks: Lead and optimise innovative Paid Social campaigns for top brands.
- Company: Join WPP, a creative transformation company driving growth for leading brands.
- Benefits: Competitive salary, career development, and a dynamic work environment.
- Other info: Opportunity to work with major platforms like Meta, TikTok, and Reddit.
- Why this job: Make an impact in the evolving Paid Social landscape with a talented team.
- Qualifications: Proven experience in Paid Social campaign management and team leadership.
The predicted salary is between 60000 - 80000 £ per year.
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.
Role Summary and Impact
The role exists to support a new client win and a growing digital media specialist team where we are looking for an experienced Paid Social Account Director who will play an instrumental role in further developing our offering. The individual will lead ongoing client engagement, manage key campaign activity for the client, and support the Digital Lead in implementing the strategic vision of the account and team. The candidate will report to the Digital Lead and will be supported by three direct reports within this Paid Social portion of the wider client team.
The ideal candidate has proven experience of successfully leading, planning, executing and optimising Paid Social campaigns via best practice and innovation for increased performance. They will need to demonstrate knowledge of native platform suppliers and 3rd party providers, and develop an understanding of their available products and services.
The role provides strategic direction to a dedicated team, serves as a key client contact, drives continuous, timely optimisation, and proactively identifies opportunities to maximise campaign performance and deliver unparalleled Paid Social excellence for our client.
Key Responsibilities
- Campaign Management: Oversee and ensure best-in-class Paid Social campaign activation across relevant accounts, ensuring campaigns are operating at the highest standard and delivering highest quality output for our clients. Develop and implement innovative Paid Social strategies, specifically tailored based on the client’s briefed objectives (both Branding and Conversion) and audiences, with a strong focus on platforms like Meta (Facebook/Instagram), TikTok, X (Twitter), Reddit and Pinterest.
- Client and Partner Management: Ultimate responsibility for client interaction and the success of the relationship, with a focus on nurturing key strategic relationships, and team operations/deliverables. Agree and set business objectives for each client and review campaign performance against these objectives.
- People Management: The ability to manage, motivate and train individuals, in line with business requirements, resource, and development needs. Experience managing a team comprised of both onshore and offshore talent.
Associate Director, Paid Social, GCS employer: WPP Media
WPP Media is an exceptional employer that fosters a dynamic and collaborative work culture in the heart of Greater London. With a strong emphasis on employee growth, we offer competitive benefits and a hybrid work model that encourages creativity and flexibility, making it an ideal environment for professionals looking to make a meaningful impact in the media landscape.
